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personas

This page shows the latest personas news and features for those working in and with pharma, biotech and healthcare.

The new science of content marketing

The new science of content marketing

Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding

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  • Demonstrating the value of HCP self-serve portals Demonstrating the value of HCP self-serve portals

    Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys. ... objectives, target personas, key educational messages, content, website features and

  • Patient-related factors that can impact patient recruitment Patient-related factors that can impact patient recruitment

    A typical patient persona would include basic demographics, health-related factors, psychographic factors and ethnographic factors (like the ones we mentioned above that really go beyond the basic info and into ... And to help you get started, we even

  • How patient experience mapping can improve patient recruitment How patient experience mapping can improve patient recruitment

    Persona Mapping. Personas have proven to be equally effective across multiple industries – from finance to retail, and anything in-between. ... Persona mapping in clinical trials means getting to know more about your patient.

  • Can social listening can improve patient recruitment and retention? Can social listening can improve patient recruitment and retention?

    Traditionally, research creates personas based on broad assumptions. But with clinical studies failing due to people not being recruited or retained effectively, traditional patient personas aren’t doing their job.

  • EPG Health EPG Health

    Know your audience - the demands, preferences and behaviours of target personas.

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InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE....
Alone we can do so little, together we can do so much
Collaboration is at the heart of successful patient engagement and effective healthcare provision. But in such a complex, nuanced network, true collaborations are rare. So how can we, as an...
7 important considerations for creating an inclusive clinical trial website
You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...

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