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personas

This page shows the latest personas news and features for those working in and with pharma, biotech and healthcare.

The new science of content marketing

The new science of content marketing

Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding

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Latest Intelligence

  • Mythical creatures and marketing – an unlikely combination Mythical creatures and marketing – an unlikely combination

    You’ve been given all of the tools you could possibly need to become a shapeshifter; the research methods, the building of personas, the vision to execute the big ideas, but

  • AI’s role in pharma marketing AI’s role in pharma marketing

    Using machine learning for persona development. Clearly, understanding preferences and behaviours at the individual HCP level is important for driving engagement among target audiences. ... For pharma clients that use email as part of their promotional

  • Cutting through the noise

    Audience segmentation, channel preference data and persona development can all be applied.

  • Rules of engagement Rules of engagement

    Your strategy should revolve around the customer, not the channel. Strategy is about being clear on which stakeholder you’re targeting, segmenting into meaningful groups, and creating personas and experience journeys

  • The new rules of marketing and PR The new rules of marketing and PR

    Inova serves more than one million patients each year. The company publishes content to reach specific buyer personas.

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Healthcare Media Europe – HME Ltd

HME are an innovative and technology enabled agency offering our clients over 35+ years of knowledge and expertise in delivering...

Latest intelligence

The ALS patient journey
Nick Goldup is the Director of Care Improvement at the Motor Neuron Disease Association (MNDA). Here, he offers his insights into the journey for patients with ALS and explores the...
Equipping your medical affairs teams with solutions to navigate the healthcare landscape
Dr Tyler Ray, OPEN Health Medical Communications...
Protein degraders
Can protein degraders unlock ‘undruggable’ drug targets?
Exploring a new and exciting area of small-molecule drug discovery...

Infographics