Please login to the form below

Not currently logged in
Email:
Password:

personas

This page shows the latest personas news and features for those working in and with pharma, biotech and healthcare.

Launch leaders' blog: what should launch leaders be measuring?

Launch leaders' blog: what should launch leaders be measuring?

When working with global or local launch leaders, I’ve come across two distinct ‘personas’:.

Latest news

  • The new science of content marketing The new science of content marketing

    Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding

  • Are you experienced? Are you experienced?

    It's not rocket science,” he says. “But by using personas and by taking steps to really empathise with what it's like to be a patient, you can start to

  • Playing hard to get: What pharma can really learn from the luxury industry Playing hard to get: What pharma can really learn from the luxury industry

    Cultivating brand persona  . Pharma companies are increasingly adopting a value proposition lens to assess their brand.

  • Conferring greatness

    the pharmaceutical sector's clinical persona.

  • Need to adjust

    Brand value equation - the balance of functional, emotional and/or value for money benefits, derived from our understanding of customers, their personas, needs and drivers.

More from news
Approximately 0 fully matching, plus 6 partially matching documents found.

Latest Intelligence

More from intelligence
Approximately 0 fully matching, plus 15 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 10 fully matching, plus 23 partially matching documents found.

PMEA Awards 2020

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
CSafe Global

CSafe Global is the only global provider of a full line of cold chain solutions and is the world’s largest...

Latest intelligence

Emre Vural
Sourcing R&D innovation: why pharma companies need to evolve their business models
Recent years have seen a significant shift in drug development to specialty areas...
2020 - a year to remember or forget?
2020 and the Covid pandemic brought immense challenges, and the need for change felt like it happened overnight. What have we learned and what does the future of agency working...
Gilead Headquarters
The search for effective drug treatments for COVID-19
PME talks to Julian Cole, Senior Director, Medical Affairs at Gilead Sciences...

Infographics