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pharma

This page shows the latest pharma news and features for those working in and with pharma, biotech and healthcare.

NHS wins legal fight with pharma over off-label Avastin

NHS wins legal fight with pharma over off-label Avastin

NHS wins legal fight with pharma over off-label Avastin. Industry criticises judgement - fearful of 'undermining regulation' as well as big earning products. ... The ruling comes after three years of legal manoeuvring, and the decision has sharply

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  • More tell, less sell: HCP-centric comms

    More tell, less sell: HCP-centric comms. Communicating with HCPs 101: we put ourselves in HCPs’ shoes to understand exactly what they want from pharma communications. ... HCPs are screaming out for pharma to contribute in easing the pressure of their

  • Making a Difference - The Future of Pharma

    and ways to improve trust in the value pharma provides to our society. ... Unlike pharma companies, whose success is often measured in medicine sales, healthcare providers work hard to improve patient outcomes.

  • Moving away from pharma’s paternalistic approach

    Moving away from pharma’ s paternalistic approach. New handbook makes the case for greater patient engagement in the development of new medicines. ... spiralling R&D costs — will make co-creating medicines with patients crucial to pharma companies’

  • Patient Engagement for the Life Sciences

    for the Life Sciences.To celebrate the book launch, we’ ve been talking to Guy about why patient engagement is so important to pharma. ... capability for a large pharma organisation.

  • Attracting and retaining talent – recruiting the workforce of the future

    Attracting and retaining talent – recruiting the workforce of the future. What is it that employees are looking for, and what does the future hold for the workplace? When it comes to recruitment, it's a two way street. Companies need to assess how

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