Pharmafile Logo
T40 2022 Cover
Diversity, Equity and Inclusion
Communiqué 53 Cover Image
- PMLiVE

pharma communications

- PMLiVE

Navigating the new prescriber network

How to understand critical networks of influence in this multichannel world

- PMLiVE

Packer Forbes and emotive agree collaborative tie-up

Will work together on project-by-project basis to offer integrated comms support

Changing behaviour – appealing to the rational and emotional mind

Elisa Del Galdo, Head of Customer Experience here at Blue Latitude, talks about how to understand what motivates your customer and influence their behaviour, prompting a change in behaviour which...

Blue Latitude Health

- PMLiVE

Teva to use cloud-based CRM for sales force

Picks Veeva’s system to streamline operations

- PMLiVE

New digital head for Just:: Health

Daniel Prideaux specialises in multichannel marketing

- PMLiVE

Integrating multichannel marketing

External forces are driving the need for pharma to use a greater variety of channels to reach customers

Half of online Europeans watch health videos

But pharma yet to make the most of the medium as a patient engagement tool, says Manhattan Research

- PMLiVE

Digital blooms: multichannel marketing in China

The evolution of marketing and its increasing use of new channels is as relevant to China as it is to mature pharma markets

- PMLiVE

The invisible customer

Find out why internal stakeholders are key to Pharma marketing success.

Blue Latitude Health

multichannel capability thumb

Developing multichannel capability in Pharma

Find out how training could give your team the confidence, knowledge and skills to overcome your organisation's multichannel challenges.

Blue Latitude Health

- PMLiVE

The demise of stand-alone digital agencies?

Not a chance, says bmore creative's Ben Blackmore

- PMLiVE

New report points to demise of stand-alone digital agencies

85 per cent of marketing graduates believe social media and digital will integrate into full-service agencies

Subscribe to our email news alerts

Latest jobs from #PharmaRole

Latest content

Latest intelligence

Quick links