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pharma launches

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Telling tales

Storytelling in the world of medical communications

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Engagement strategies

The customer journey and aligning value-based content

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Why pharma needs to fall in love with creativity

As Cannes plays host to Lions Health, Shaheed Peera looks beyond default 'creative' settings

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The Directory unveils new agency shortlist tool

Follows the successful re-launch of the brand in April

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New-look Directory from PMGroup launches

Fresh design and updated content shapes the publication’s evolution

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Marketing to health-conscious ‘millennials’

Companies must identify shared values between brands and a new ‘spring chicken’ generation of consumers

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Pharma can learn to invent like an entrepreneur

Why pharma firms don’t always have to behave like corporations

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Creativity in health communications

Does the industry have the courage to push boundaries?

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Excellence in pharma launches

Maximising your chances of success - some food for thought

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Building a business that is lean and specialised

Tuomo Pätsi on Celgene’s approach to access, marketing and the importance of culture

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A sharper focus on branding

How does a highly-effective brand team differ from the industry standard?

Investing in the future of R&D

Roch Doliveux on UCB’s research plans and paying for innovation

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