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pharma launches

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Saatchi & Saatchi Health relaunches Roche’s cancer website

Agency’s Madrid office redesigns site to provide information about colon cancer

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AstraZeneca picks location for global HQ and research base

Decides on the Cambridge Biomedical Campus in UK

Experience me: building engagement through experience

Connected brand experiences can drive social conversation and deeper engagement

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J&J expects to file 10 new pharma products by 2017

Healthcare company also expects 25 significant brand-line extensions

Blog the brand builder

This report looks into current practice in B2B marketing communications, the importance of online reputation, and the opportunities offered by social media. It confirms the move online and suggests that...

Say Communications

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Biotech challenging big pharma for M&A deals

Purchasing power growth of 'big biotech' outpaces pharma sector

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Lundbeck slumps as it cuts sales, profit guidance

Comes despite three new products due to hit market

Havas unifies network under new rebranding

Euro RSCG Worldwide becomes Havas Worldwide, as Euro RSCG Life becomes Havas Life

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