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- PMLiVE

Pharma Strategy

- PMLiVE

Why culture is too often the missing link in patient-centricity

Looking at the role culture plays in shaping attitudes and behaviour in healthcare

- PMLiVE

What does good marketing look like in 2016?

Promotion does not act within a vacuum, so knowing and measuring your environment is a critical success factor

- PMLiVE

Are reverse auctions the best way to procure marketing services?

Managing Director Martin Brass discusses what a reverse auction is, and whether it truly is a good way for healthcare companies to drive efficiencies when procuring marketing services.

Blue Latitude Health

- PMLiVE

Transformational technology

Big data, the cloud and the value of insights

- PMLiVE

Fair to medalling

Generally competent at strategic planning, how can pharma transition from acceptable to exceptional to deliver gold standard performances?

- PMLiVE

Choosing destiny

As our market transforms, firms must choose their new business model carefully

- PMLiVE

Consilium Strategic Communications wins Vectura account

Will advise on financial and corporate PR following SkyePharma merger

- PMLiVE

Combatting EU drug shortages

New guidelines to be issued after EMA report

Targeting’s Book of the Dead

Companies often carry harmful old genes in their DNA

- PMLiVE

Integrated thinking – it’s both art and science

Traditional disciplines, structures and processes are changing within the walls of pharmaceutical organisations

- PMLiVE

Leveraging HCP transparency insights to drive future customer investments

EFPIA’s disclosure requirements present an opportunity to assess strategy and effectiveness

- PMLiVE

An effective commercial model for cancer care

Patient-centric cancer care

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