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pharma and healthcare

This page shows the latest pharma and healthcare news and features for those working in and with pharma, biotech and healthcare.

Key emerging trends in digital health

Key emerging trends in digital health

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

  • Havas Lynx Group and VCCP Health win big at PM Society Awards Havas Lynx Group and VCCP Health win big at PM Society Awards

    Although the Gold awards were dominated by Havas Lynx Group and VCCP, there were 21 different agencies and 30 different pharma or healthcare organisations that received a Gold, Silver or Bronze ... Envision Pharma Group also retained the Events and

  • Pharma Brand Planners' Blog (Part 8) Pharma Brand Planners' Blog (Part 8)

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Pharma Brand Planners' Blog (Part 7): How do you manage risk and uncertainty in your brand plan?.

  • Q&A: Emma Sergeant Q&A: Emma Sergeant

    Haven’t the healthcare comms and pharma industry always had patients at the core? ... With the ageing population and the pressures on the healthcare system it is a highly relevant read.

  • Pharma’s race to digital Pharma’s race to digital

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... No wonder then that pharmaceutical companies are keen to leverage digital health as a competitive advantage and as a means to

  • Pharma Brand Planners' Blog (Part 7) Pharma Brand Planners' Blog (Part 7)

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Pharma Brand Planners' Blog (Part 6): Setting the right metrics and KPIs in your brand plan.

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Latest Intelligence

  • A new era for patient services? A new era for patient services?

    multichannel and interventional interactions that complement the care patients receive from their healthcare professionals (HCPs). ... Importantly, the role industry is playing in leading efforts to find and manufacture effective COVID-19 treatments and

  • A time of change, a time to change? A time of change, a time to change?

    In the new normal, healthcare and pharma will need to support the transition, where that makes sense, to prevent reversion to pre-COVID-19 norms. ... The current crisis has opened up a new vision for what a hybrid digital/face-to-face healthcare system

  • Facing up to virtual reality Facing up to virtual reality

    and the usual congress scene with scientists, healthcare and pharma professionals elbowing their way through a sea of congress delegates. ... Chris Ross is a freelance journalist specialising in the pharmaceutical and healthcare industries.

  • Boosting innovation in healthcare and scientific communications Boosting innovation in healthcare and scientific communications

    When we, along with six other senior pharma communicators, came together with the Healthcare Communications Association (HCA) and 90TEN to talk about what was holding back creativity in our industry, our ... As the healthcare environment evolves and

  • BRIC markets BRIC markets

    BRIC healthcare markets are still an opportunity, but slowing growth and diverging healthcare policies mean pharma needs to employ nuanced, country-specific strategies. ... Issues that shape the pharmaceutical and healthcare markets in developed

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Latest appointments

  • Kanga Health appoints new commercial director Kanga Health appoints new commercial director

    Kanga Health, an international pharma and healthcare specialist agency, has appointed Kellie Sharp (pictured above) as its new commercial director. . ... She will also aim to transfer new innovation from the wider digital landscape to the healthcare

  • Roudie Shafie joins OVID Health’s senior team as director Roudie Shafie joins OVID Health’s senior team as director

    Independent specialist healthcare agency OVID Health has appointed healthcare and pharma industry veteran Roudie Shafie as its new director. . ... Everyone in the pharma sector knows Roudie to be a top-rate adviser and strategic thinker in life sciences

  • Pegasus bolsters team Pegasus bolsters team

    Following its expansion of its Macclesfield office last year, Pegasus, part of UDG Healthcare, has grown its pharma and life science division by appointing six new hires. ... Jo Spadaccino, director and head of pharma and life sciences at Pegasus, said:

  • Medmeme bolsters its sales team Medmeme bolsters its sales team

    20 years’ healthcare experience. ... Mahesh Naithani, founder of Medmeme, said: “Franco is ideally placed to drive sales for Medmeme’s unique offering which can yield transformative and market-differentiating benefits for pharma and other

  • Medmeme bolsters sales team Medmeme bolsters sales team

    Prior to that, he served life sciences compliance software company MMIS and has held roles for Symphony Health solutions, and IntegriChain. ... Mahesh Naithani, founder of Medmeme, said: “Jeff has a wealth of experience of working for

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Latest from PMHub

  • Live Webinar: Using Artificial Intelligence to Transform Pharma

    Andree Bates, Founder &CEO of  Eularis, to discuss how Eularis helps healthcare teams utilize AI and “Future Tech” to solve their biggest commercial challenges and deliver measurable growth. ... Among many other interesting topics, they will

  • Covid-19 drives change in long-term conditions management

    Among these key stakeholders, we may see clinical pharmacists become a particularly important stakeholder group for pharma and take on a more prominent role in primary care. ... delivery. The time for digitally-supported pharma products is now. Ends.

  • Secondary effects of COVID-19 on the healthcare system and patients

    Reminders of the impact of the pandemic on our healthcare system, economy, and day-to-day lives are everywhere. ... In this article, Natalie Yeadon explores some of the secondary effects of the COVID-19 pandemic on Pharma, patients, and the healthcare

  • Covid-19: how is it impacting on the NHS Long-term Plan?

    Oli Hudson and Paul Midgley, of Wilmington Healthcare, explain how coronavirus has expedited some parts of the plan but put others in jeopardy. ... Ends. Oli Hudson is Content Director and Paul Midgley is Director of NHS Insight, both at Wilmington

  • Synergy Vision Synergy Vision

    Synergy Vision believe in delivering medical communications that make a difference to healthcare professionals and patients. ... Our synergy of pharma and agency experience means that we understand our clients and can deliver bespoke medical

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