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Pharma and mobile

This page shows the latest Pharma and mobile news and features for those working in and with pharma, biotech and healthcare.

Key emerging trends in digital health

Key emerging trends in digital health

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest Intelligence

  • Communications in a mobile age Communications in a mobile age

    With 7 billion on the planet, 5 billion of us have a mobile phone, and (in developed countries) many of them are smartphones. ... And yet, when it comes to communication about our health, which is pivotal for pharma to support patients and physicians,

  • Mobile health and patient outcomes Mobile health and patient outcomes

    Integrating patient outcomes into all aspects of pharma patient engagement will be fundamental. ... Pharma has embraced PROMs but their use and application have often been driven from their agenda and not from the patient’s perspective.

  • Making digital health personal Making digital health personal

    By increasing the personal relevance of digital interventions and implementing tried and tested behaviour change techniques such as increasing personalisation and incorporating patient self-monitoring and feedback tools, pharma can successfully

  • Is telehealth delivering on its promises? Is telehealth delivering on its promises?

    demand for remote patient monitoring - as well as mobile telehealth and telemedicine. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Wearables: the tangible product of the patient revolution Wearables: the tangible product of the patient revolution

    and was released in September last year with its new iPhone 6 range. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest from PMHub

  • 12 Connected Health

    and mobile devices in 2008. ... The transformation will certainly involve established incumbents in the healthcare market, especially pharma companies, device and equipment manufacturers, healthcare providers, and insurers.

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Health Unlimited

Health Unlimited is a global health consultancy and communications agency built by specialists with unmatched experience, perspective and expertise. For...

Latest intelligence

How a design mindset can lead to better medical outcomes
By adopting a design philosophy, healthcare companies can develop communications that allow healthcare professionals (HCPs) to better meet the needs of their patients. Imaginatively designed content combined with patient insights...
How does the government plan to reshape the NHS?
Oli Hudson, of Wilmington Healthcare, explores the government’s new white paper, which proposes key reforms for health and social care...
Want to give perfect client service? Tough luck, you’re human
In this article an ex-client of mine, Liz Skrbkova, and I explore the (unhelpful) pressures of trying to perfect the client-agency relationship...

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