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pharma and social media

This page shows the latest pharma and social media news and features for those working in and with pharma, biotech and healthcare.

Virgo Health targets influencer marketing

Virgo Health targets influencer marketing

managing director at Compliance hub and social media influencer Hayley Hall . ... collaborate with social media influencers to deliver messages to patients, the public and healthcare professionals.”.

Latest news

  • Healthcare Comms news

    Owen Health and Firstlight PR unveil second Pharma Social Media Series. ... Healthcare communications agency Owen Health and public relations group FirstlightPR has unveiled the results of its Pharma Social Media Series, a report covering pharma’s UK

  • Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Ogilvy and Pulsar reveals latest ‘social check-up’ report Ogilvy and Pulsar reveals latest ‘social check-up’ report

    The report analyses social media usage across top 20 pharma, looking at how the companies produce content, their posting behaviour and their ‘weighted’ engagement scores. ... It is clear that the pharma social media space is changing, [with] pharma

  • Cello Health launches new social media and analytics offering Cello Health launches new social media and analytics offering

    Cello Health Logic will specialise in healthcare and pharmaceuticals. Medical and marketing service provider Cello Health has launched a new arm to offer social media and analytics services a predominantly healthcare ... Jane Shirley, chief executive

  • The shifting healthcare landscape The shifting healthcare landscape

    companies. This means not only embracing the use of digital and social media, but going beyond distributing ‘corporate speak’ through these channels. ... reputation. The role of comms in pharma’s future. Sharpen social media approach and attract

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Latest Intelligence

  • The social dilemma: is it time for pharma to join the party?

    Chris Ross explores why social media still isn’t trending for pharma, and how it can join in the fun. ... But our industry isn’t yet designed to do that. Other industries have got Social Media Directors, social strategies and planning to leverage

  • Using social data to see patients more clearly Using social data to see patients more clearly

    To date we have collected, organised and analysed more than 2.3 billion user-generated, health-related posts from forums, blogs and social media sites. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and

  • Social media and inflation penalties for generic drugs Social media and inflation penalties for generic drugs

    While this legislation will not prevent large price increases outright, the influence driving it - an increasingly informed and vocal public via social media - is likely to shape the future of pharmaceutical ... Digital inspiration for pharma on mobile,

  • Healthcare marketing compliance in the UK - prevention beats cure Healthcare marketing compliance in the UK - prevention beats cure

    UK's MHRA gives its views on rep training, pharma advertising and social media. ... Meanwhile its membership of the European body FOAM (the Forum on Advertising Medicines) is allowing the MHRA to tackle a number of issues, including transparency, social

  • Guide to gamification Guide to gamification

    For centuries, games have been played with friends and family, and gamification and social media help to amplify this. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest appointments

  • Ogilvy HealthPR appoints social media manager Ogilvy HealthPR appoints social media manager

    Rebecca's appointment comes at an exciting time, when we seek to expand our pharma social media offer. ... Her experience and diverse skill set will allow us to continue to meet clients' needs and expectations in social media communications.”.

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Latest from PMHub

  • The Social Dilemma

    In the June issue of PME, Dennis O’Brien, Lucid CEO, explores the relationship between social media and pharma. ... Read more about what Dennis and other industry thought leaders have to say on the role of social media in pharma  here.

  • Pharma Social Media Ranking - Global Twitter Edition 2018

    This 2018 pharma social media ranking from healthcare agency Owen Health provides a snapshot of the performance of 22 of the largest pharma companies on Twitter. ... the insights prove useful to the pharma companies we looked at and in particular to the

  • What does social media listening actually tell us?

    There is a wealth of wisdom to be garnered from listening and pharma social media teams should be encouraged to undertake the exercise. ... Try not to think of pharma social media as a platform to get your message across, but rather as a meeting place

  • Using storytelling as a medium for HCP engagement

    Louder’ is not better, engaging HCPs online can be daunting, but with insights from their behaviours and social media listening, pharma can develop successful strategies based on informed decision making and ... not. The secret to a good story, though,

  • It's time to change the conversation

    We are now in a ‘one to one’ world that is supported and facilitated by technology and social media. ... Changing the conversation with patients. One of the earliest adopters of technology and social media to change the conversation with patients,

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