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pharma and social media

This page shows the latest pharma and social media news and features for those working in and with pharma, biotech and healthcare.

Key emerging trends in digital health

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

Virgo Health targets influencer marketing

managing director at Compliance hub and social media influencer Hayley Hall . ... collaborate with social media influencers to deliver messages to patients, the public and healthcare professionals.”.
Healthcare Comms news

Owen Health and Firstlight PR unveil second Pharma Social Media Series. ... Healthcare communications agency Owen Health and public relations group FirstlightPR has unveiled the results of its Pharma Social Media Series, a report covering pharma’s UK
Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
Ogilvy and Pulsar reveals latest ‘social check-up’ report

The report analyses social media usage across top 20 pharma, looking at how the companies produce content, their posting behaviour and their ‘weighted’ engagement scores. ... It is clear that the pharma social media space is changing, [with] pharma
Cello Health launches new social media and analytics offering

Cello Health Logic will specialise in healthcare and pharmaceuticals. Medical and marketing service provider Cello Health has launched a new arm to offer social media and analytics services a predominantly healthcare ... Jane Shirley, chief executive

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Latest Intelligence

The social dilemma: is it time for pharma to join the party?

Chris Ross explores why social media still isn’t trending for pharma, and how it can join in the fun. ... But our industry isn’t yet designed to do that. Other industries have got Social Media Directors, social strategies and planning to leverage
Using social data to see patients more clearly

To date we have collected, organised and analysed more than 2.3 billion user-generated, health-related posts from forums, blogs and social media sites. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and
Social media and inflation penalties for generic drugs

While this legislation will not prevent large price increases outright, the influence driving it - an increasingly informed and vocal public via social media - is likely to shape the future of pharmaceutical ... Digital inspiration for pharma on mobile,
Healthcare marketing compliance in the UK - prevention beats cure

UK's MHRA gives its views on rep training, pharma advertising and social media. ... Meanwhile its membership of the European body FOAM (the Forum on Advertising Medicines) is allowing the MHRA to tackle a number of issues, including transparency, social
Guide to gamification

For centuries, games have been played with friends and family, and gamification and social media help to amplify this. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest appointments

Ogilvy HealthPR appoints social media manager

Rebecca's appointment comes at an exciting time, when we seek to expand our pharma social media offer. ... Her experience and diverse skill set will allow us to continue to meet clients' needs and expectations in social media communications.”.

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Latest from PMHub

The Social Dilemma

In the June issue of PME, Dennis O’Brien, Lucid CEO, explores the relationship between social media and pharma. ... Read more about what Dennis and other industry thought leaders have to say on the role of social media in pharma here.
Pharma Social Media Ranking - Global Twitter Edition 2018

This 2018 pharma social media ranking from healthcare agency Owen Health provides a snapshot of the performance of 22 of the largest pharma companies on Twitter. ... the insights prove useful to the pharma companies we looked at and in particular to the
It's time to change the conversation

We are now in a ‘one to one’ world that is supported and facilitated by technology and social media. ... Changing the conversation with patients. One of the earliest adopters of technology and social media to change the conversation with patients,
Social Media for Healthcare & Pharma Brands

Healthcare and Pharma companies like all other different industry sector companies need to accept this fact and embrace social media if they are to succeed in the online sphere. ... anywhere. This white paper aims to provide marketing professionals

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