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pharma and social media

This page shows the latest pharma and social media news and features for those working in and with pharma, biotech and healthcare.

Virgo Health targets influencer marketing

Virgo Health targets influencer marketing

managing director at Compliance hub and social media influencer Hayley Hall . ... collaborate with social media influencers to deliver messages to patients, the public and healthcare professionals.”.

Latest news

  • Healthcare Comms news

    Owen Health and Firstlight PR unveil second Pharma Social Media Series. ... Healthcare communications agency Owen Health and public relations group FirstlightPR has unveiled the results of its Pharma Social Media Series, a report covering pharma’s UK

  • Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Ogilvy and Pulsar reveals latest ‘social check-up’ report Ogilvy and Pulsar reveals latest ‘social check-up’ report

    Ogilvy and Pulsar reveals latest ‘ social check-up’ report. Social media report names Novo Nordisk as most engaging pharma company. ... It is clear that the pharma social media space is changing, [with] pharma reaching social media maturity, posting

  • The shifting healthcare landscape The shifting healthcare landscape

    companies. This means not only embracing the use of digital and social media, but going beyond distributing ‘corporate speak’through these channels. ... reputation. The role of comms in pharma’s future. Sharpen social media approach and attract new

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Latest Intelligence

  • Using social data to see patients more clearly Using social data to see patients more clearly

    To date we have collected, organised and analysed more than 2.3 billion user-generated, health-related posts from forums, blogs and social media sites. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and

  • Healthcare marketing compliance in the UK - prevention beats cure Healthcare marketing compliance in the UK - prevention beats cure

    Healthcare marketing compliance in the UK - prevention beats cure. UK's MHRA gives its views on rep training, pharma advertising and social media. “ ... Meanwhile its membership of the European body FOAM (the Forum on Advertising Medicines) is allowing

  • Guide to gamification Guide to gamification

    For centuries, games have been played with friends and family, and gamification and social media help to amplify this. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest appointments

  • Ogilvy HealthPR appoints social media manager Ogilvy HealthPR appoints social media manager

    Rebecca's appointment comes at an exciting time, when we seek to expand our pharma social media offer. ... Her experience and diverse skill set will allow us to continue to meet clients' needs and expectations in social media communications.”.

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Latest from PMHub

  • Using storytelling as a medium for HCP engagement

    Louder’ is not better, engaging HCPs online can be daunting, but with insights from their behaviours and social media listening, pharma can develop successful strategies based on informed decision making and ... not. The secret to a good story, though,

  • What does social media listening actually tell us?

    What does social media listening actually tell us? There is a wealth of wisdom to be garnered from listening and pharma social media teams should be encouraged to undertake the exercise. ... Try not to think of pharma social media as a platform to get

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Solaris Health

The beauty of detail: an effective, compelling medical communications campaign requires each component to be carefully planned, expertly crafted and...

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