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Pharma Brand Planners' Blog

This page shows the latest Pharma Brand Planners' Blog news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 8)

Pharma Brand Planners' Blog (Part 8)

This is the last part of Pharma Brand Planners’ blog. I do hope you have enjoyed reading it as much I have enjoyed writing it. ... Pharma Brand Planners' Blog (Part 7): How do you manage risk and uncertainty in your brand plan?.

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  • Pharma Brand Planners' Blog (Part 7) Pharma Brand Planners' Blog (Part 7)

    Part 7: How do you manage risk and uncertainty in your brand plan? ... Pharma Brand Planners' Blog (Part 6): Setting the right metrics and KPIs in your brand plan.

  • Pharma Brand Planners' Blog (Part 6)

    In a recent audit of ten brand plans (global and local) across ten different pharma/biotech companies from 2015-2018, I found the following:. ... For more, see Measure What Matters in Pharma/ Biotech at www.uptakestrategies.com.

  • Pharma Brand Planners' Blog (Part 5) Pharma Brand Planners' Blog (Part 5)

    This blog is focused on ‘selling’ your brand plan to your internal colleagues and management in order to gain the key decisions you need on strategy, resourcing, tactics, budget, etc. ... Here are some practical tips when selling your brand plan to

  • Pharma Brand Planners' Blog (Part 4) Pharma Brand Planners' Blog (Part 4)

    Local brand planners – creating multichannel customer engagement plans to drive your tactics. ... This month we focus on the tactical part of your pharma or biotech brand plan – finally, hurray!

  • Pharma Brand Planners' Blog (Part 3) Pharma Brand Planners' Blog (Part 3)

    Local brand planners – creating bold not bland strategies. Part 3: Local brand planners – creating bold not bland strategies. ... What does it take to do that? Almost certainly you'll need to do something creative or disruptive in order to accelerate

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  • Entrepreneurial Winning Women Entrepreneurial Winning Women

    Stephanie also speaks regularly at industry conferences and is the author of the Pharma Brand Planners’ blog. ... pharma/biotech industry for the next generation of females looking to progress their career without limitation.

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