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pharma comms

This page shows the latest pharma comms news and features for those working in and with pharma, biotech and healthcare.

Optimum expands comms offering to Switzerland

Optimum expands comms offering to Switzerland

Strategic health comms firm Optimum Strategic Communications has unveiled a collaboration with experienced specialist Leti McManus to offer investor relations, corporate and financial communications in Switzerland. ... Switzerland is best known as the

Latest news

  • Healthcare Comms news Healthcare Comms news

    Bmore creative renames, Kyne partners up with Agora and Oxford PharmaGenesis expands to Australia

  • Healthcare Comms round up Healthcare Comms round up

    Andy Knell, founder of JOLT, said: “Having personally started out my career as an ad man working on pharma brands I am passionate about the creative possibilities in healthcare and believe

  • Healthcare Comms news

    Owen Health reveals UK pharma's social media ranking, Emotive presents scientific engagement award and Random42 wins a Golden Eagle award. ... Read the full report here: The Pharma Social Media Series - UK Twitter Ranking - Summer 2018.

  • ABPI’s Aileen Thompson is crowned Healthcare Communiquétor 2018 ABPI’s Aileen Thompson is crowned Healthcare Communiquétor 2018

    The Communiqué judges said: “Aileen has led the primary pharma trade organisation through a huge period of change and challenge, ultimately positioning it positively for the good it does. ... She is an inspirational leader and one the best known names

  • Healthcare Comms news Healthcare Comms news

    Porterhouse unveils new website, Executive Insight opens new London base, plus Lucid's 'Thirsty Thursday'

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Latest Intelligence

  • The rise of digital comms The rise of digital comms

    experience. Independents overtake relationship seekers. Traditionally, pharma companies targeted HCPs that were relationship seekers, as defined by McKinsey. ... Pharma therefore needs to focus on creating and sharing a greater range of digital

  • Tracking comms trends: beyond the event Tracking comms trends: beyond the event

    There’s no substitute for face-to-face meetings. But meetings require a significant investment, with often substantial venue and travel costs, as well as the opportunity costs  of the audience and organiser’s time. Therefore, it’s vital for

  • Tracking comms trends: 2 + 2 = 7: bad maths, or good sense? Tracking comms trends: 2 + 2 = 7: bad maths, or good sense?

    The response from pharma though, has been encouraging. Economists, innovation hubs, a move to focus more on health outcomes than unit sales. ... For both of these trends we are seeing pharma look outside its own walls – fresh, unsullied thinking is

  • Tracking comms trends: Europe in the global vanguard on value Tracking comms trends: Europe in the global vanguard on value

    From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today. ... I n recent years European healthcare payers have harassed and challenged the pharma

  • Tracking comms trends: Applying a global brief to a local market Tracking comms trends: Applying a global brief to a local market

    From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today. ... Plan internal comms and engagement. A third and no less important part of the

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Latest appointments

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Latest from PMHub

  • Being Human - The digital perspective

    Being Human online is a paradox, but it is real, and it is a real opportunity. This whitepaper from Virgo Health discusses the how's and why's. BEING HUMAN ONLINE . It sounds like an oxymoron but the digital audience is no moron. It is a collection

  • Being Human - The healthcare angle

    AS HUMAN BEINGS. That’s why we need to communicate in a normal way, not a special, pharma way, in ourown industry’s terms and language. ... In our pharma world we’re driven by scientific, rational data.But that’s not enough for a real, relevant

  • emotive expands its Digital Marketing team

    emotive is pleased to announce the appointment of Sarah Lemarchand as a Digital Marketing Executive. In response to significant growth in the number of clients asking emotive to help them with digital and content marketing, emotive is delighted to

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