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pharma comms

This page shows the latest pharma comms news and features for those working in and with pharma, biotech and healthcare.

Q&A: Steve Clark

Q&A: Steve Clark

industries. What’s the worst thing about working in healthcare comms? The fact that the pharma industry is so misunderstood and undervalued by the general public. ... What is your golden rule/piece of advice for someone starting a career in healthcare

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  • Creativity in storytelling: why pharma must invest more in creativity Creativity in storytelling: why pharma must invest more in creativity

    The appetite for creative advantage is the same in pharma as it is in consumer. ... The concept of the single-minded proposition is well-established in the consumer industry,  but it often creates discomfort in pharma.

  • Innovation and digital health comms recognised at Communiqué Awards Innovation and digital health comms recognised at Communiqué Awards

    Two of this year's most groundbreaking campaigns. Healthcare communications is continuing to evolve, with the development of digital channels, and ‘co-creation’ of campaigns between pharma and its stakeholders and ... This wide variety of social

  • The rise of digital comms The rise of digital comms

    experience. Independents overtake relationship seekers. Traditionally, pharma companies targeted HCPs that were relationship seekers, as defined by McKinsey. ... Pharma therefore needs to focus on creating and sharing a greater range of digital

  • Tracking comms trends: beyond the event Tracking comms trends: beyond the event

    There’s no substitute for face-to-face meetings. But meetings require a significant investment, with often substantial venue and travel costs, as well as the opportunity costs  of the audience and organiser’s time. Therefore, it’s vital for

  • Tracking comms trends: 2 + 2 = 7: bad maths, or good sense? Tracking comms trends: 2 + 2 = 7: bad maths, or good sense?

    The response from pharma though, has been encouraging. Economists, innovation hubs, a move to focus more on health outcomes than unit sales. ... For both of these trends we are seeing pharma look outside its own walls – fresh, unsullied thinking is

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Latest from PMHub

  • A Magical Future – A year on from the graduate scheme

    Going through the application process for Lucid’s inaugural graduate scheme opened my eyes to an industry I knew little about – I researched the world of Big Pharma, Med Comms and

  • The heart of Lucid's new HQ is under construction

    With just 3 weeks until the move, the new kitchen and bar are being installed in Middlesex House. This week the beautiful bar and kitchen island were installed in our café and pub zone. We've set a challenge to anyone who wants to get involved. The

  • Being Human - The digital perspective

    Being Human online is a paradox, but it is real, and it is a real opportunity. This whitepaper from Virgo Health discusses the how's and why's. BEING HUMAN ONLINE . It sounds like an oxymoron but the digital audience is no moron. It is a collection

  • Being Human - The healthcare angle

    AS HUMAN BEINGS. That’s why we need to communicate in a normal way, not a special, pharma way, in ourown industry’s terms and language. ... In our pharma world we’re driven by scientific, rational data.But that’s not enough for a real, relevant

  • emotive expands its Digital Marketing team

    emotive is pleased to announce the appointment of Sarah Lemarchand as a Digital Marketing Executive. In response to significant growth in the number of clients asking emotive to help them with digital and content marketing, emotive is delighted to

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