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pharma communications

This page shows the latest pharma communications news and features for those working in and with pharma, biotech and healthcare.

Healthcare Comms news

Healthcare communications agency Owen Health and public relations group FirstlightPR has unveiled the results of its Pharma Social Media Series, a report covering pharma’s UK Twitter ranking. ... Read the full report here: The Pharma Social Media

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  • Trust me, I’m from pharma Trust me, I’m from pharma

    So how is pharma trying to repair the damage of yesterday’s behaviours? ... The way we communicate with customers is key to progress. Thankfully, says Julie Adrian, President, Europe Communications, Syneos Health, pharma has raised its game.

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Two decades later and, though the worlds of both pharma and communications are now vastly different, the core principles described in 1998 remain the same today. ... Because fundamentally, creativity is about problem-solving. The best communications are

  • Transparency and accountability: tackling opacity and blame head-on Transparency and accountability: tackling opacity and blame head-on

    In most European countries, we have codes of conduct for pharma communications derived from ethical principles. ... They govern our trust in healthcare communications, medical education and pharmaceutical advertising; but do they keep pace with 21st

  • Six degrees of participation Six degrees of participation

    But how? Here, with the help of thought leaders in healthcare communications, we explore six degrees of participation that could embed pharma into the movement of collaborative care. ... Pharma can certainly provide tools and communications to support

  • Signal strength Signal strength

    The communications floodgates have opened, and the world’s piling through en masse. ... If you do not start there, you’ll never create communications that truly improve patient outcomes.”.

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Solaris Health

The beauty of detail: an effective, compelling medical communications campaign requires each component to be carefully planned, expertly crafted and...

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patients
Retaining reader value in plain language summaries of clinical studies
Balancing the risk of misinterpretation with the public’s ability to understand simplified plain-language summaries...
Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...
Paris
Making Europe a leader in bioscience: boosting trust and opening minds
A vision of Paris as Europe’s leading hub for life sciences innovation...

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