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Pharma Customer Journey

This page shows the latest Pharma Customer Journey news and features for those working in and with pharma, biotech and healthcare.

Untangling the web

Reduce salesforce costs. The pharma industry still relies heavily on massive field salesforces. ... Map the role of each channel. The journey a pharma customer makes during each sale is radically different today from how it was in 2000, yet the marketing

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  • Issue 3: SPOTLIGHT ON… Content Marketing

    In fact, why not get started right now by reading the 3rd edition of Spotlight On…  . Inside Spotlight On… Content Marketing, you will learn:  . Why the pharma customer journey starts with ... content. How to develop an effective pharma content

  • How to find pharma content that inspires your audience

    Getting your customers’ attention begins with presenting pharma content that speaks to their needs and wants effectively. ... When it comes to pharma content, however, it’s time for you to take the responsibility for being heard.

  • Pharma Customer experience: The KNOW-LIKE-TRUST factor

    The pharma customer experience doesn’t begin with the goods and services you provide, but rather with what you are in the customer’s mind. ... But what does make you different, however, is you. The  pharma customer experience  does not begin with

  • Influencing behaviour change: Looking beyond market research

    These strategies will give you the insight you need to influence behaviour change by creating a meaningful pharma customer journey. ... The first mistake for pharma brands is to assume the pharma customer journey begins with logic, because gut instinct

  • How creating personas improves the pharma customer journey

    An effective pharma customer journey depends on developing sound customer personas to target directly. ... In other words, to be a guide on the  pharma customer journey  – rather than someone waiting at the finish line. And how do

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Four Health

Beautiful things happen when you put the right ingredients together. It’s the reason that we mix behaviour change experts with...

Latest intelligence

China’s clinical trial shake-up
As many of the obstacles to running clinical trials in China fall away, the country is proving to be a better research location...
Alzheimer’s disease – is Europe prepared if a breakthrough treatment becomes available?
Healthcare leaders in the European Union should begin preparing for a breakthrough now...
The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again - in exchange for uptake promises...