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Pharma Customer Journey

This page shows the latest Pharma Customer Journey news and features for those working in and with pharma, biotech and healthcare.

Untangling the web

Reduce salesforce costs. The pharma industry still relies heavily on massive field salesforces. ... Map the role of each channel. The journey a pharma customer makes during each sale is radically different today from how it was in 2000, yet the marketing

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  • Influencing behaviour change: Looking beyond market research

    Influencing behaviour change: Looking beyond market research. These strategies will give you the insight you need to influence behaviour change by creating a meaningful pharma customer journey. ... The first mistake for pharma brands is to assume the

  • Pharma Customer experience: The KNOW-LIKE-TRUST factor

    Pharma Customer experience: The KNOW-LIKE-TRUST factor. The pharma customer experience doesn’ t begin with the goods and services you provide, but rather with what you are in the customer’ ... But what does make you different, however, is you. The 

  • How to find pharma content that inspires your audience

    How to find pharma content that inspires your audience. Getting your customers’ attention begins with presenting pharma content that speaks to their needs and wants effectively. ... When it comes to pharma content, however, it’ s time for you to take

  • Why the pharma customer journey starts with content

    Why the pharma customer journey starts with content. Creating content enables you to build trust and relationships, on which the pharma customer journey is largely based. ... It’ s time to be selfless and immerse yourself in the  pharma customer

  • How creating personas improves the pharma customer journey

    For one HCP, for example, the pharma customer journey will begin at an entirely different place than that of another HCP. ... In other words, to be a guide on the  pharma customer journey – rather than someone waiting at the finish line.

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GK Strategy

GK is award-winning independent communications agency specialising in delivering impactful strategies for clients across the healthcare market....

Latest intelligence

Developing advocacy in the pharmaceutical industry.
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GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....