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Pharma Customer Journey

This page shows the latest Pharma Customer Journey news and features for those working in and with pharma, biotech and healthcare.

Untangling the web

Reduce salesforce costs. The pharma industry still relies heavily on massive field salesforces. ... Map the role of each channel. The journey a pharma customer makes during each sale is radically different today from how it was in 2000, yet the marketing

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Porterhouse Medical Group

The Porterhouse Medical Group provides powerful, insight-driven, scientific and medical communication services to the pharmaceutical industry across the globe, with...

Latest intelligence

How do companies prepare for reimbursement?
Valid Insight explore how to optimise your market access strategy during new product development, how to address payer concerns and prepare for reimbursement....
EHR clinical trials
Integrating electronic health records into clinical trials
How organisations are working to realise the research potential of EHRs...
Mike Elliott Gilead
Keeping up the fight against HIV and using the lessons to tackle other threats
Danny Buckland interviews Gilead’s Mike Elliott...

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