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pharma digital marketing

This page shows the latest pharma digital marketing news and features for those working in and with pharma, biotech and healthcare.

Innovation in the time of coronavirus

Innovation in the time of coronavirus

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

Latest news

  • Preparing for online interviews and remote working Preparing for online interviews and remote working

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

  • Key emerging trends in digital health Key emerging trends in digital health

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Current and future trends for developing digital medical communications Current and future trends for developing digital medical communications

    Products such as a digital messaging platform with integrated slide sorter, closed-loop marketing platforms for global e-detailers and advanced training dashboards are essential tools to drive version control, retain ... Digital inspiration for pharma on

  • The forefront of technology innovation The forefront of technology innovation

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Evolutionary stages. The pharma and biotech industries have moved through two evolutionary stages – first codifying and

  • Pharma Brand Planners' Blog (Part 8) Pharma Brand Planners' Blog (Part 8)

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Pharma Brand Planners' Blog (Part 7): How do you manage risk and uncertainty in your brand plan?.

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Latest Intelligence

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Latest appointments

  • PM Society announces new co-chairs for 2020 PM Society announces new co-chairs for 2020

    Williams (pictured right) has over 20 years of experience in pharma digital marketing – he has spent the majority of his career on the agency side and is now in the global ... He is a long-standing member of the PM Society executive committee, working

  • Peix appoints online marketing manager Peix appoints online marketing manager

    Marie Kruger joins German agency. Marie Kruger has joined Peix Pharma's digital unit as online marketing manager. ... She brings to Peix a combination of medical expertise, marketing know-how and digital skills.

  • Kai Gait returns to GSK as digital marketing director

    Kai Gait has returned to GlaxoSmithKline (GSK) as digital marketing director, following 10 months as global digital marketing leader for Roche. ... With over 20 years experience in both global and local roles, Kai has become a figurehead for the use of

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Latest from PMHub

  • ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE

    A new whitepaper by EPG Health,   Accomplish Meaningful HCP Engagement Online – The Art of Delivery Valuable Customer Journeys Aligned to you Key Messages, provides a roadmap designed to help pharma (Marketing, ... Aligned to the whitepaper, EPG

  • Impetus Digital Fireside Chat with Jim Lefevere from Roche

    Natalie Yeadon from Impetus Digital sits down with Jim Lefevere from Roche US to discuss everything from changes in digital marketing brought on by COVID-19, the virtualization of the healthcare ... Address:. Impetus Digital. WaterPark Place. 20 Bay

  • Caroline Benson and Colin Williams to Chair the PM Society from February 2020

    Colin Williams who has spent the last 20 years working in pharma digital marketing and is currently in the GSK Global team comes with a wealth of industry experience as well ... put it to best use and run a marketing-driven society that provides

  • The Pharma UK Twitter Ranking 2018 [RESEARCH]

    The second edition in our Pharma Social Media Series, the UK Twitter Ranking. ... You can read more about our thoughts on healthcare communications, brand planning, CX, multi-channel marketing and digital marketing for pharma here .

  • The Pharma UK Twitter Ranking 2018 [RESEARCH]

    The second edition in our Pharma Social Media Series, the UK Twitter Ranking. ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for pharma on our blog: www.weareowenhealth.com/blog/.

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COVID-19 Updates and Daily News

Featured jobs

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90TEN

90TEN is a global healthcare communications consultancy with a mission to make people healthier and happier through life-changing education and...

Latest intelligence

7 important considerations for creating an inclusive clinical trial website
You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...
Employee engagement
Route 66: can remote working put two-thirds of us back on the road to engaged employment?
Pre-pandemic, 66% of the world’s workforce weren’t engaged in their jobs – Chris Ross examines how the rush to remote working has impacted employee engagement...
Demonstrating the value of HCP self-serve portals
Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys....

Infographics