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pharma interviews

This page shows the latest pharma interviews news and features for those working in and with pharma, biotech and healthcare.

Five things that have changed on PMLiVE (and one that’s not)

Five things that have changed on PMLiVE (and one that’s not)

issues, critique pharma and healthcare advertising and provide insight and advice for pharma marketers. ... 2. Thought Leadership:PMLiVE has long run interviews with senior pharma executives and themed thought leader articles from PME, but now this

Latest news

  • Recreate the love for pharma

    Healthcare stakeholders, asked to imagine a life without pharma, perceive that the heart has gone out of the industry. ... Pharma cannot be trusted; it is a commercial animal only interested in profit'.

  • Survival instincts

    What will pharma companies have to do to survive and thrive in this new world? ... UK. The book is based on two years of research and interviews with 35 pharma CEOs and thought leaders and uses evolutionary science to predict how the industry will change

  • Fierce creatures

    The species closest to today's big and speciality pharma will be the 'Genii'. ... The book is based on two years of research and interviews with 35 pharma CEOs and thought leaders and uses evolutionary science to predict how the industry will change and

  • Evolutionary theory

    This first in a series of three articles looks at the future for pharma and what that prediction implies. ... The book is based on two years of research and interviews with 35 pharma CEOs and thought leaders and uses evolutionary science to predict how

  • Gaining a fuller picture

    As with all research methods, ethnography will not provide a solution to all marketing problems encountered by the pharma industry. ... Traditional, facility-based interviews and focus groups are attractive to pharma marketers because they are fast,

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Latest Intelligence

  • Trust me, I’m from pharma Trust me, I’m from pharma

    So how is pharma trying to repair the damage of yesterday’s behaviours? ... Its success shows what pharma can do when it moves from provider to facilitator.

  • Building a business that is lean and specialised Building a business that is lean and specialised

    And after two years in that job, that company was acquired by a large pharma company based in the UK. ... It's a capability that any pharma company has to pay close attention to.”.

  • Where is the future for pharma marketing? Where is the future for pharma marketing?

    Someone with a global perspective on these changes is Sam Welch, Publicis Healthcare Communications' global group president, and I caught up with him recently to find out how pharma's marketing ... What are the key movements you see on both the pharma

  • Diagnostics are rising up the pharma value chain Diagnostics are rising up the pharma value chain

    Pharma interview: Anssi Pulkkinen from Roche Diagnostics, Finland on the increasing prominence of diagnostics. ... As commonly known, we work with lots of different pharma companies,” says Pulkkinen.

  • Interview: AstraZeneca's Susan Galbraith Interview: AstraZeneca's Susan Galbraith

    It's certainly an area that AZ needs to shore up: as our Top Pharma List shows, sales of its existing oncology products fell by 10 per cent in 2013, having ... Immuno-oncology. One area of interest for many pharma companies is the potential for

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Approximately 41 fully matching, plus 1 partially matching documents found.

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Weber Shandwick

At Weber Shandwick, engagement has always been the cornerstone of health communications.We make health matter. Health is a basic human...

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