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pharma launches

Imagery icons in Cuttsy+Cuttsy branded shapes

Clinical trials explained: Why imagery matters…

Recruiting patients for clinical trials is one of pharma's greatest challenges. Imagery is a great way to connect with people on an emotional level and forms a big part the...

Cuttsy + Cuttsy

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GSK creates new consumer healthcare business, Haleon

Haleon, whose brand portfolio will include Sensodyne toothpaste and Panadol painkillers, is the combination of the consumer health businesses of GSK and Pfizer

Steven Cohen at BOLDSCIENCE

BOLDSCIENCE welcomes Steven Cohen to its leadership team to expand its strategic communication consulting services into regulatory approvals

Medical communications agency BOLDSCIENCE has hired industry veteran Steven Cohen to lead a new division that will help pharmaceutical and biotech clients navigate the most critical challenges they face throughout...

BOLDSCIENCE

We are BOLD

BOLDSCIENCE marks its 1-year launch anniversary with record growth

Specialist medical communication agency BOLDSCIENCE has seen demand for its ‘scientifically creative’ service offerings soar over the past year as global pharma and biotech clients search for trusted partners with...

BOLDSCIENCE

GIG Opinions - Your brand is more than a logo.

You Brand Is More Than A Logo

Jon discusses how a good logo alone does not complete the brand, especially today when that brand has to adapt and live across many channels.

The Good Ideas Group

Lucid Group Evolve and Simplify its Brand Architecture

The current pandemic has forced many industries to find new ways of working. Within medical communications (medcomms), this has involved pivoting quickly towards a digital-first approach in order to optimise...

Lucid Group Communications Limited

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New medical communications agency BOLDSCIENCE launches

The new global agency boldly sets out its plans to become a major player in med comms

BOLDSCIENCE

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Putting commercial intelligence at the heart of strategy

Keys to gaining a competitive advantage and achieving success

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Pfizer set to unveil Mylan merger and spin-off

Follows consumer health deal with GSK

Secrets of Pharma Advertising

If the goal of branding is to be different, why do so many Pharma brand ads look the same?

Life Healthcare Communications

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What makes a meaningful brand?

A brand is a vessel carrying values and beliefs that consumers associate with a product or service, but it doesn’t start out that way. Deliberate steps must be taken to...

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The valuable brand

Creating value beyond the pill is both possible and increasingly necessary

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