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Pharma Marketing

This page shows the latest Pharma Marketing news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 3)

Pharma Brand Planners' Blog (Part 3)

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... What does it take to do that? Almost certainly you'll need to do something creative or disruptive in order to accelerate the

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Latest Intelligence

  • AI is transforming pharma R&D – now it can transform pharma marketing AI is transforming pharma R&D – now it can transform pharma marketing

    Kym Jacks-Bryant, Global Digital Marketing Lead at Norgine said: “Norgine is looking beyond standard channels to choose the right technology for each problem we want to solve. ... Chatbots present a low risk, low cost way for pharma marketing

  • AI’s role in pharma marketing AI’s role in pharma marketing

    Using predictive analytics to increase engagement. Most pharma marketers already do some kind of audience segmentation based on publicly available data. ... For years, pharma has been effectively using digital channels to engage HCPs in their messages.

  • Re-imagining content supply chains for a next-gen customer experience in pharma Re-imagining content supply chains for a next-gen customer experience in pharma

    According to Uwe Dalichow, Head of Global Marketing Operations at Bayer and a member of the Digital Council: “The traditional way of creating and disseminating content in many pharma companies today ... Changing business environment has brought

  • What pharma marketers can learn from Disney

    The principles of multichannel marketing are well established, but as the evolution of new technologies continues to allow for greater connectivity and integration between channels, does pharma need to embrace crosschannel ... Despite increasing usage

  • Measures for measures Measures for measures

    Pharma widely accepts that it struggles to measure digital marketing effectiveness – but perhaps it’s starting from the wrong place,” said Dennis O’Brien, CEO, Lucid Group. ... At present, pharma hasn’t really embraced the concept of

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Latest appointments

  • New faces at 11 London, ramarketing and MSL New faces at 11 London, ramarketing and MSL

    11 have proven success in both these fields.”. Broadhurst’s healthcare experience in build on work with multiple pharma companies, including Glaxo Smith Kline, Pfizer and AstraZeneca. ... Pharma and life sciences marketing agency ramarketing has

  • Pfizer’s Elizabeth Barrett joins Novartis as its oncology head Pfizer’s Elizabeth Barrett joins Novartis as its oncology head

    She most recently served Pfizer, leading its oncology business but has held several roles with the pharma giant including president, Europe, president North America, speciality care and US president of oncology. ... Her long-time commercial pharma

  • TFS appoints director of Marketing and Communications TFS appoints director of Marketing and Communications

    Andy Waiton joins from Excel Communications. Global clinical contract research organisation TFS has appointed Andy Waiton as its director of marketing and communications. ... Prior to joining TFS, Waiton served at training consultant group Excel

  • Former Boehringer diabetes marketing VP joins Gelesis Former Boehringer diabetes marketing VP joins Gelesis

    Most recently, Dr Pass served as Boehringer Ingelheim's vice president of marketing for its diabetes portfolio, and led the pharma firm's alliance with Lilly &Co on mid- and ... He has previously worked at Gilead Sciences as senior director of

  • Primex Pharma appoints head of global marketing Primex Pharma appoints head of global marketing

    Swiss pharmaceutical company Primex Pharmaceuticals has appointed Alan Knox as head of global marketing, a role he will take up on 1 July. ... Knox brings experience from MSD International, where he recently served as vice president of global marketing.

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Latest from PMHub

  • Making a difference with patient support

    Given that healthcare service providers and patients themselves now expect more from pharma than being simple providers of medication, added-value services such as patient support programmes (PSPs) have become an

  • Mergers and acquisitions: agents for change

    Getting the best from your agency in a disruptive time. Multi-billion dollar mergers and acquisitions have always created headlines in pharma news, and it’s fair to say that the

  • A variety of backgrounds, a unified purpose

    After 13 years in pharma, much of it working closely with agencies, I took the opportunity to use my skills and experience to change direction and knocked on Bedrock’s door.  – ... After working in marketing for a well-known pharma company, I was

  • Wanda Lesowiec did it. Could you?

    How a background in pharma can mean a bright future in medical communications. ... I’ve worked in a lot of different roles in pharma, and I remember thinking about the marketing and customer engagement projects I’d worked on over the years and

  • Apex launches new immersive gastronomic event experience in the pharma sector

    Apex also works in partnership with other event and marketing agencies to deliver the Lumentium experience. ... Ashford added: “Event and marketing professionals in the pharma sector understand the power of experience.

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