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Pharma Marketing

This page shows the latest Pharma Marketing news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 8)

Pharma Brand Planners' Blog (Part 8)

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Pharma Brand Planners' Blog (Part 7): How do you manage risk and uncertainty in your brand plan?.

Latest news

  • The digital shift in pharma marketing The digital shift in pharma marketing

    Personalisation became a keystroke in the symphony of omnichannel marketing by new generation pharma marketers. ... Industry scrambled to get its omni-mix right. Indegene’s survey in 2016 on the digital shift in pharma marketing had 100 respondents

  • How AI is transforming the way we collect market insights How AI is transforming the way we collect market insights

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Harrison Gaiger is the Marketing Manager at Research Partnership, an independent healthcare market research and consulting agency

  • Pharma’s race to digital Pharma’s race to digital

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Pharma Brand Planners' Blog (Part 7) Pharma Brand Planners' Blog (Part 7)

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Pharma Brand Planners' Blog (Part 6): Setting the right metrics and KPIs in your brand plan.

  • AI: opportunities and barriers to improving healthcare AI: opportunities and barriers to improving healthcare

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest Intelligence

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Latest appointments

  • New faces at 11 London, ramarketing and MSL New faces at 11 London, ramarketing and MSL

    11 have proven success in both these fields.”. Broadhurst’s healthcare experience in build on work with multiple pharma companies, including Glaxo Smith Kline, Pfizer and AstraZeneca. ... Pharma and life sciences marketing agency ramarketing has

  • Pfizer’s Elizabeth Barrett joins Novartis as its oncology head Pfizer’s Elizabeth Barrett joins Novartis as its oncology head

    She most recently served Pfizer, leading its oncology business but has held several roles with the pharma giant including president, Europe, president North America, speciality care and US president of oncology. ... Her long-time commercial pharma

  • TFS appoints director of Marketing and Communications TFS appoints director of Marketing and Communications

    Andy Waiton joins from Excel Communications. Global clinical contract research organisation TFS has appointed Andy Waiton as its director of marketing and communications. ... Prior to joining TFS, Waiton served at training consultant group Excel

  • Former Boehringer diabetes marketing VP joins Gelesis Former Boehringer diabetes marketing VP joins Gelesis

    Most recently, Dr Pass served as Boehringer Ingelheim's vice president of marketing for its diabetes portfolio, and led the pharma firm's alliance with Lilly &Co on mid- and ... He has previously worked at Gilead Sciences as senior director of

  • Primex Pharma appoints head of global marketing Primex Pharma appoints head of global marketing

    Swiss pharmaceutical company Primex Pharmaceuticals has appointed Alan Knox as head of global marketing, a role he will take up on 1 July. ... Knox brings experience from MSD International, where he recently served as vice president of global marketing.

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Latest from PMHub

  • Onyx Health Ltd Onyx Health Ltd

    Onyx Health are a specialist pharma and healthcare marketing communications agency based in Newcastle in the North East with an international reach. ... marketing communications programmes and sales strategies that make a significant difference to the

  • Making a difference with patient support

    Given that healthcare service providers and patients themselves now expect more from pharma than being simple providers of medication, added-value services such as patient support programmes (PSPs) have become an

  • Bedrock’s on fire for Wellbeing Week

    Bedrock creates a positive working environment to enable individuals and our business to thrive. The Bedrock Group recently held a ‘Wellbeing Week’ – a chance for the whole company to focus on improving their own wellbeing and that of their

  • eyeforpharma Marketing and Customer Innovation Europe

    HCPs are human. What a basic assumption! But one that strangely people forget within pharma. ... Even the largest Pharma companies are recognising and investing heavily in the need for collaboration, agility and innovation to drive the industry forward

  • PHARMA CONTENT MARKETING COMES OF AGE - ‘15 MINUTES OF FURY’ A MENTAL HEALTH & SOCIAL MEDIA FILM PHARMA CONTENT MARKETING COMES OF AGE - ‘15 MINUTES OF FURY’ A MENTAL HEALTH & SOCIAL MEDIA FILM

    Pharma companies in Europe have historically shied away from reaching audiences through brand films and content marketing because of fears around violating regulatory codes. ... But we have seen that with careful planning and skilful execution, pharma

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Approximately 46 fully matching, plus 114 partially matching documents found.

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Life Healthcare Communications

Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...

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