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Pharma Marketing

This page shows the latest Pharma Marketing news and features for those working in and with pharma, biotech and healthcare.

Novartis launch NET cancer community app

Novartis launch NET cancer community app

Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

  • The Directory and digital round-up The Directory and digital round-up

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Aptar Pharma advances digital offerings Aptar Pharma advances digital offerings

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Aptar Pharma advances digital offerings. Partners up with digital therapeutics company Propeller Health

  • RFI invests £6m in disruptive technologies RFI invests £6m in disruptive technologies

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest Intelligence

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    That’s hugely positive and a sign of creative confidence.”. Moreover, as pharma’s tactical use of multichannel marketing improves, the ‘creative concept’is rightfully becoming the strategic glue that binds ... The challenge is to join

  • 30 Women Leaders in UK Healthcare (part 2)

    service. 14. Professor Melissa Hanna-Brown, Associate Research Fellow, Pfizer UK. For an industry focused on discovering and marketing groundbreaking medicines, pharma still struggles with adopting innovative working practices.Many big ... pharma

  • Rules of engagement Rules of engagement

    Rules of engagement. With most patients and physicians actively looking online for health information, pharma companies should embrace content marketing in the same way as other industries have. ... Pharma content marketing is overly focused on HCPs. If

  • Understanding HCPs to build a meaningful brand Understanding HCPs to build a meaningful brand

    Understanding HCPs to build a meaningful brand. In the regulated world of pharmaceutical marketing, how can a brand build a meaningful relationship with its customers? ... Finally, share what you learn by listening to HCPs with your cross-functional

  • Digital mania - a question of value Digital mania - a question of value

    It is a marketing mania that does not necessarily deliver to its full potential value. ... There, I said it. Digital initiatives must measure up. Flicking through a recent pharma marketing report, I spotted something interesting: pharma spend on digital

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Approximately 2 fully matching, plus 51 partially matching documents found.

Latest appointments

  • Pfizer’s Elizabeth Barrett joins Novartis as its oncology head Pfizer’s Elizabeth Barrett joins Novartis as its oncology head

    She most recently served Pfizer, leading its oncology business but has held several roles with the pharma giant including president, Europe, president North America, speciality care and US president of oncology. ... Her long-time commercial pharma

  • Primex Pharma appoints head of global marketing Primex Pharma appoints head of global marketing

    Primex Pharma appoints head of global marketing. Alan Knox will join the firm’ s executive team from 1 July. ... Knox brings experience from MSD International, where he recently served as vice president of global marketing.

  • Alliance Life Sciences expands executive team Alliance Life Sciences expands executive team

    Fulton has a background in developing pharma marketing solutions, and brings significant experience to the role having previously worked as a manager of his own health and wellness enterprise. ... Klauber recently graduated with proficiency in public

  • Everyday Health appoints PHCG president Everyday Health appoints PHCG president

    He has previously held executive roles at marketing agencies such as Digitas Health, where he was a founding member, Razorfish Health, Grey Advertising and Ventiv Health Communications. ... Du Toit has additionally held senior marketing positions at

  • Red Door promotes Matt Lowe and Katy Pogson Red Door promotes Matt Lowe and Katy Pogson

    Prior to joining Creston Health Lowe was senior marketing manager at pharma company Grunenthal.

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Approximately 3 fully matching, plus 17 partially matching documents found.

Latest from PMHub

  • What pharma marketers can learn from behavioural science

    Marketers know this only too well but, for pharma, behavioural science can offer many insights and suggestions for fresh marketing approaches. ... Pharma marketing needs to go deeper than a momentary appeal to instant gratification.

  • Personas: a top tool for personalising pharma marketing campaigns

    Personas: a top tool for personalising pharma marketing campaigns. Healthcare customers are calling for greater personalisation in care from providers.

  • HILVER Closed Loop Marketing

    HILVER Closed Loop Marketing. Next to outsourced selling solutions, HILVER offers closed loop marketing tools and bespoke content creation. ... We can help you with optimising your current marketing materials and/or create new content that stands out

  • Personalizing customer engagement in pharma

    Includes commentary on customer engagement in pharma and next step in multichannel marketing. ... Summary/transcript. Barcelona eyeforpharma 2015 highlights: Philippe Kirby, Merck, David Hunt, Havas LYNX, and Richie Bavasso, Agnitio share their views on

  • What are you doing to maximise HCP engagement?

    What are you doing to maximise HCP engagement? HCP engagement requires the right mix of voice and content, plus knowledge of the channels to access. What are you doing to maximise HCP engagement? 44 (0) 161 818 8399. Address:. 4th Floor, Churchgate

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Approximately 55 fully matching, plus 46 partially matching documents found.

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VCCP Health

We’re the challenger agency for challenger brands. Brands with a point to prove. Rx, OTC and wellness brands run by...

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Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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