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Pharma Marketing

This page shows the latest Pharma Marketing news and features for those working in and with pharma, biotech and healthcare.

The PT Marketer of the Year competition due to close this Friday

Designed to both assess and reward the competencies and potential of pharma marketers, the awards identifies and benchmarks marketing talent within pharma organisations against the wider industry. ... is the only competition that supports professional

Latest news

  • Daily brief: Novartis spends big on ezcema, Daily brief: Novartis spends big on ezcema,

    Daily brief: Novartis spends big on ezcema,. A round up from pharma, biotech and healthcare. ... The companies have co-developed the molecule, and have now handed over all development and marketing rights to the Swiss pharma company, sharing $111 million

  • Novartis launch NET cancer community app Novartis launch NET cancer community app

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • The Directory and digital round-up The Directory and digital round-up

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest Intelligence

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Latest appointments

  • Pfizer’s Elizabeth Barrett joins Novartis as its oncology head Pfizer’s Elizabeth Barrett joins Novartis as its oncology head

    She most recently served Pfizer, leading its oncology business but has held several roles with the pharma giant including president, Europe, president North America, speciality care and US president of oncology. ... Her long-time commercial pharma

  • Primex Pharma appoints head of global marketing Primex Pharma appoints head of global marketing

    Primex Pharma appoints head of global marketing. Alan Knox will join the firm’ s executive team from 1 July. ... Knox brings experience from MSD International, where he recently served as vice president of global marketing.

  • Alliance Life Sciences expands executive team Alliance Life Sciences expands executive team

    Fulton has a background in developing pharma marketing solutions, and brings significant experience to the role having previously worked as a manager of his own health and wellness enterprise. ... Klauber recently graduated with proficiency in public

  • Everyday Health appoints PHCG president Everyday Health appoints PHCG president

    He has previously held executive roles at marketing agencies such as Digitas Health, where he was a founding member, Razorfish Health, Grey Advertising and Ventiv Health Communications. ... Du Toit has additionally held senior marketing positions at

  • Red Door promotes Matt Lowe and Katy Pogson Red Door promotes Matt Lowe and Katy Pogson

    Prior to joining Creston Health Lowe was senior marketing manager at pharma company Grunenthal.

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Latest from PMHub

  • What pharma marketers can learn from behavioural science

    Marketers know this only too well but, for pharma, behavioural science can offer many insights and suggestions for fresh marketing approaches. ... Pharma marketing needs to go deeper than a momentary appeal to instant gratification.

  • Personas: a top tool for personalising pharma marketing campaigns

    Personas: a top tool for personalising pharma marketing campaigns. Healthcare customers are calling for greater personalisation in care from providers.

  • HILVER Closed Loop Marketing

    HILVER Closed Loop Marketing. Next to outsourced selling solutions, HILVER offers closed loop marketing tools and bespoke content creation. ... We can help you with optimising your current marketing materials and/or create new content that stands out

  • Personalizing customer engagement in pharma

    Includes commentary on customer engagement in pharma and next step in multichannel marketing. ... Summary/transcript. Barcelona eyeforpharma 2015 highlights: Philippe Kirby, Merck, David Hunt, Havas LYNX, and Richie Bavasso, Agnitio share their views on

  • What are you doing to maximise HCP engagement?

    What are you doing to maximise HCP engagement? HCP engagement requires the right mix of voice and content, plus knowledge of the channels to access. What are you doing to maximise HCP engagement? 44 (0) 161 818 8399. Address:. 4th Floor, Churchgate

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