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Pharma Marketing

This page shows the latest Pharma Marketing news and features for those working in and with pharma, biotech and healthcare.

Innovation in the time of coronavirus

Innovation in the time of coronavirus

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

Latest news

  • Preparing for online interviews and remote working Preparing for online interviews and remote working

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

  • Key emerging trends in digital health Key emerging trends in digital health

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Modest meeting sees only two drugs recommended by CHMP Modest meeting sees only two drugs recommended by CHMP

    The CHMP recommended a marketing authorisation of Japanese pharma company Shionogi’s antimicrobial drug Fetcroja (cefiderocol) for the treatment of infections caused by Gram-negative organisms in adults with limited treatment ... BMS withdrew the

  • The forefront of technology innovation The forefront of technology innovation

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Evolutionary stages. The pharma and biotech industries have moved through two evolutionary stages – first codifying and

  • Pharma Brand Planners' Blog (Part 8) Pharma Brand Planners' Blog (Part 8)

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Pharma Brand Planners' Blog (Part 7): How do you manage risk and uncertainty in your brand plan?.

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Latest Intelligence

  • Multichannel engagement and the need for greater understanding of European markets Multichannel engagement and the need for greater understanding of European markets

    A better understanding of physician preferences can allow pharma marketing efforts to be shaped according to their changing needs. ... Instead, this is likely to be a turning point for pharma to embrace digital marketing as the industry is faced with the

  • Working together against COVID-19 Working together against COVID-19

    The key topic that appeared in a higher share of both HCP and pharma posts, was patients. ... A colleague of mine recently wrote a passionate piece in which she highlighted, in the midst of all the strategies and tactics of pharma marketing, education

  • After the watershed: the dos and don’ts of digital KPIs in a post-pandemic world After the watershed: the dos and don’ts of digital KPIs in a post-pandemic world

    In recent years, ‘digital KPIs’ have become an obligatory page in pharma’s marketing playbook. ... Unfortunately, some pharma companies still choose to maintain transactional relationships with their suppliers.

  • Can marketing change the world? Can marketing change the world?

    It’s a message worth noting for global pharma. As marketing budgets get smaller and investment in brands declines, the ability of creative communications to change minds and habits should never ... And how can pharma maximise the power of marketing to

  • Case study: Logic IBD Nurse Education Day and Recognition Event Case study: Logic IBD Nurse Education Day and Recognition Event

    Client:Tillotts Pharma UK Ltd. Agency:Jango Communications. Campaign:LOGIC IBD Nurse Education Day and Recognition Event. ... of topics that facilitate discussion and share peer-to-peer clinical experience. Kelly Little, Marketing Manager, Tillotts

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Latest appointments

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Latest from PMHub

  • Envision Pharma Group scoops two Silvers at the PM Society Digital Awards 2020 Envision Pharma Group scoops two Silvers at the PM Society Digital Awards 2020

    London, UK, September 18, 2020. Envision Pharma Group scoops two Silvers at the PM Society Digital Awards 2020. ... Global Head of Marketing. Envision Pharma Group. Email: marsha.caplin@envisionpharmagroup.com.

  • ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE

    A new whitepaper by EPG Health,   Accomplish Meaningful HCP Engagement Online – The Art of Delivery Valuable Customer Journeys Aligned to you Key Messages, provides a roadmap designed to help pharma (Marketing, ... Aligned to the whitepaper, EPG

  • EPG Health EPG Health

    With an actionable reach of over a million HCPs globally, EPG Health provides customers (including most of the top 20 pharma companies) with an integrated toolset to:. ... I look forward to working with them in the future". International Marketing Manager

  • Impetus Digital Fireside Chat with Jim Lefevere from Roche

    Natalie Yeadon from Impetus Digital sits down with Jim Lefevere from Roche US to discuss everything from changes in digital marketing brought on by COVID-19, the virtualization of the healthcare

  • Making a difference with patient support

    Given that healthcare service providers and patients themselves now expect more from pharma than being simple providers of medication, added-value services such as patient support programmes (PSPs) have become an

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COVID-19 Updates and Daily News

Featured jobs

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Havas Lynx Group

We are the Havas Lynx Group. Devoted to fresh thinking. Changing the way the world does healthcare communications for the...

Latest intelligence

Could formulary intelligence be your brand differentiator?
Proprietary research, and the COVID-19 experience, shows how formulary intelligence can drive competitive advantage at launch...
Lara Meyer
How COVID-19 is accelerating the threat of antimicrobial resistance
Why antimicrobial resistance needs to be addressed with the same urgency as COVID-19...
Improve clinical trials through patient journey mapping
Could patient journey mapping be your solution to improving clinical study recruitment and retention? While awareness of clinical studies is low across the population, it’s not the only issue. It’s...

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