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Pharma Marketing

This page shows the latest Pharma Marketing news and features for those working in and with pharma, biotech and healthcare.

Entering the era of digital trials

Entering the era of digital trials

Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

  • Digital Trials Digital Trials

    A framework for success. " /. A framework for success. " /. Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile,

  • Safety first: AI adoption in the healthcare sector Safety first: AI adoption in the healthcare sector

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Artificial intelligence in healthcare Artificial intelligence in healthcare

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Q&A: Kate Pain Q&A: Kate Pain

    What’s the best thing about working in digital marketing/ healthcare for pharma? ... What’s the worst thing about working in digital marketing/healthcare for pharma?

  • Virgo Health targets influencer marketing Virgo Health targets influencer marketing

    Healthcare communications agency Virgo Health hosted a healthcare marketing event last week, revealing how pharma can tap into the potential of influencer marketing. ... As influencer marketing is still so new for pharma, I don’t expect it to explode

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Latest Intelligence

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Latest appointments

  • Pfizer’s Elizabeth Barrett joins Novartis as its oncology head Pfizer’s Elizabeth Barrett joins Novartis as its oncology head

    She most recently served Pfizer, leading its oncology business but has held several roles with the pharma giant including president, Europe, president North America, speciality care and US president of oncology. ... Her long-time commercial pharma

  • Primex Pharma appoints head of global marketing Primex Pharma appoints head of global marketing

    Primex Pharma appoints head of global marketing. Alan Knox will join the firm’ s executive team from 1 July. ... Knox brings experience from MSD International, where he recently served as vice president of global marketing.

  • Alliance Life Sciences expands executive team Alliance Life Sciences expands executive team

    Fulton has a background in developing pharma marketing solutions, and brings significant experience to the role having previously worked as a manager of his own health and wellness enterprise. ... Klauber recently graduated with proficiency in public

  • Everyday Health appoints PHCG president Everyday Health appoints PHCG president

    He has previously held executive roles at marketing agencies such as Digitas Health, where he was a founding member, Razorfish Health, Grey Advertising and Ventiv Health Communications. ... Du Toit has additionally held senior marketing positions at

  • Red Door promotes Matt Lowe and Katy Pogson Red Door promotes Matt Lowe and Katy Pogson

    Prior to joining Creston Health Lowe was senior marketing manager at pharma company Grunenthal.

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Latest from PMHub

  • What pharma marketers can learn from behavioural science

    Marketers know this only too well but, for pharma, behavioural science can offer many insights and suggestions for fresh marketing approaches. ... Pharma marketing needs to go deeper than a momentary appeal to instant gratification.

  • Personas: a top tool for personalising pharma marketing campaigns

    Personas: a top tool for personalising pharma marketing campaigns. Healthcare customers are calling for greater personalisation in care from providers.

  • HILVER Closed Loop Marketing

    HILVER Closed Loop Marketing. Next to outsourced selling solutions, HILVER offers closed loop marketing tools and bespoke content creation. ... We can help you with optimising your current marketing materials and/or create new content that stands out

  • Personalizing customer engagement in pharma

    Includes commentary on customer engagement in pharma and next step in multichannel marketing. ... Summary/transcript. Barcelona eyeforpharma 2015 highlights: Philippe Kirby, Merck, David Hunt, Havas LYNX, and Richie Bavasso, Agnitio share their views on

  • What are you doing to maximise HCP engagement?

    What are you doing to maximise HCP engagement? HCP engagement requires the right mix of voice and content, plus knowledge of the channels to access. What are you doing to maximise HCP engagement? 44 (0) 161 818 8399. Address:. 4th Floor, Churchgate

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Hanson Zandi

Hanson Zandi is a Creative and Digital Healthcare Agency. We combine 30 years’ experience with the enthusiasm of a start-up...

Latest intelligence

OUTiCO win Best in UK Pharmaceutical Outsourcing award
The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months....
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Artificial Intelligence in Healthcare
Artificial intelligence is already out-diagnosing experts, but would you put a computer in charge of your healthcare? The good, the bad; we take a look....
World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...

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