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Pharma Marketing

This page shows the latest Pharma Marketing news and features for those working in and with pharma, biotech and healthcare.

How technology is driving new trends in patient engagement

How technology is driving new trends in patient engagement

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

  • The business case for patient engagement The business case for patient engagement

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... It is at a product level, however, that pharma can effectively engage patients for better adherence.

  • Transformation in healthcare professionals’ digital behaviours Transformation in healthcare professionals’ digital behaviours

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Pharma Brand Planners' Blog (Part 4) Pharma Brand Planners' Blog (Part 4)

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Pharma Brand Planners' Blog (Part 3): Local brand planners – creating bold not bland strategies.

  • Pharma Brand Planners' Blog (Part 3) Pharma Brand Planners' Blog (Part 3)

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... What does it take to do that? Almost certainly you'll need to do something creative or disruptive in order to accelerate the

  • Pharma Brand Planners’ Blog (Part 2) Pharma Brand Planners’ Blog (Part 2)

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... The Pharma Brand Planners' Blog: Part 1, Calling all Global and Regional Planners.

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Latest Intelligence

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Latest appointments

  • New faces at 11 London, ramarketing and MSL New faces at 11 London, ramarketing and MSL

    11 have proven success in both these fields.”. Broadhurst’s healthcare experience in build on work with multiple pharma companies, including Glaxo Smith Kline, Pfizer and AstraZeneca. ... Pharma and life sciences marketing agency ramarketing has

  • Pfizer’s Elizabeth Barrett joins Novartis as its oncology head Pfizer’s Elizabeth Barrett joins Novartis as its oncology head

    She most recently served Pfizer, leading its oncology business but has held several roles with the pharma giant including president, Europe, president North America, speciality care and US president of oncology. ... Her long-time commercial pharma

  • TFS appoints director of Marketing and Communications TFS appoints director of Marketing and Communications

    Andy Waiton joins from Excel Communications. Global clinical contract research organisation TFS has appointed Andy Waiton as its director of marketing and communications. ... Prior to joining TFS, Waiton served at training consultant group Excel

  • Former Boehringer diabetes marketing VP joins Gelesis Former Boehringer diabetes marketing VP joins Gelesis

    Most recently, Dr Pass served as Boehringer Ingelheim's vice president of marketing for its diabetes portfolio, and led the pharma firm's alliance with Lilly &Co on mid- and ... He has previously worked at Gilead Sciences as senior director of

  • Primex Pharma appoints head of global marketing Primex Pharma appoints head of global marketing

    Swiss pharmaceutical company Primex Pharmaceuticals has appointed Alan Knox as head of global marketing, a role he will take up on 1 July. ... Knox brings experience from MSD International, where he recently served as vice president of global marketing.

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Latest from PMHub

  • eyeforpharma Marketing and Customer Innovation Europe

    HCPs are human. What a basic assumption! But one that strangely people forget within pharma. ... Even the largest Pharma companies are recognising and investing heavily in the need for collaboration, agility and innovation to drive the industry forward

  • PHARMA CONTENT MARKETING COMES OF AGE - ‘15 MINUTES OF FURY’ A MENTAL HEALTH & SOCIAL MEDIA FILM

    Pharma companies in Europe have historically shied away from reaching audiences through brand films and content marketing because of fears around violating regulatory codes. ... But we have seen that with careful planning and skilful execution, pharma

  • Don’t just hope: COPE

    What does this mean for Pharma? How to COPE in today’s world. ... With ever-increasing pressure on pharma marketing teams to do more with their budget, it’s worth exploring almost any opportunity to increase the value of content.

  • Making a difference with patient support

    Given that healthcare service providers and patients themselves now expect more from pharma than being simple providers of medication, added-value services such as patient support programmes (PSPs) have become an

  • A variety of backgrounds, a unified purpose

    After 13 years in pharma, much of it working closely with agencies, I took the opportunity to use my skills and experience to change direction and knocked on Bedrock’s door.  – ... After working in marketing for a well-known pharma company, I was

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Empowering Strategic Performance Ltd

Empowering Strategic Performance helps clients Metamorph™ Science into Action that changes healthcare so improving the lives of patients. We help...

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