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Pharma Marketing

This page shows the latest Pharma Marketing news and features for those working in and with pharma, biotech and healthcare.

AVEO warns EU approval of Fotivda could be at risk

AVEO warns EU approval of Fotivda could be at risk

AVEO’s European licensee EUSA Pharma has been marketing Fotivda (tivozanib) for first- and second-line treatment of adults with renal cell carcinoma (RCC) since November 2017, after the EMA cleared

Latest news

  • Success for AZ, setback for Sanofi in type 1 diabetes Success for AZ, setback for Sanofi in type 1 diabetes

    Sanofi has been less fortunate with its US marketing application for Lexicon Pharma-partnered dual SGLT1/SGLT2 inhibitor Zynquista (sotagliflozin) alongside insulin in type 1 diabetes, however, as this was rejected ... AZ’s drug has also been filed in

  • Going digital Going digital

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Ashfield partners with MIMS, WA Health wins new account and Lighthouse relocates Ashfield partners with MIMS, WA Health wins new account and Lighthouse relocates

    According to Ashfield, an increasing trend among pharmaceutical companies to conduct launches, scientific meetings and marketing programmes across multiple territories prompted the partnership. ... Victor Wright, Chief Client Officer of pharma marketing

  • D-day: time to make digital deliver D-day: time to make digital deliver

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... The development of digital tools and services is not a traditional strength for pharma.

  • eConsent: Busting regulatory myths eConsent: Busting regulatory myths

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest appointments

  • New faces at 11 London, ramarketing and MSL New faces at 11 London, ramarketing and MSL

    11 have proven success in both these fields.”. Broadhurst’s healthcare experience in build on work with multiple pharma companies, including Glaxo Smith Kline, Pfizer and AstraZeneca. ... Pharma and life sciences marketing agency ramarketing has

  • Pfizer’s Elizabeth Barrett joins Novartis as its oncology head Pfizer’s Elizabeth Barrett joins Novartis as its oncology head

    She most recently served Pfizer, leading its oncology business but has held several roles with the pharma giant including president, Europe, president North America, speciality care and US president of oncology. ... Her long-time commercial pharma

  • TFS appoints director of Marketing and Communications TFS appoints director of Marketing and Communications

    Andy Waiton joins from Excel Communications. Global clinical contract research organisation TFS has appointed Andy Waiton as its director of marketing and communications. ... Prior to joining TFS, Waiton served at training consultant group Excel

  • Former Boehringer diabetes marketing VP joins Gelesis Former Boehringer diabetes marketing VP joins Gelesis

    Most recently, Dr Pass served as Boehringer Ingelheim's vice president of marketing for its diabetes portfolio, and led the pharma firm's alliance with Lilly &Co on mid- and ... He has previously worked at Gilead Sciences as senior director of

  • Primex Pharma appoints head of global marketing Primex Pharma appoints head of global marketing

    Swiss pharmaceutical company Primex Pharmaceuticals has appointed Alan Knox as head of global marketing, a role he will take up on 1 July. ... Knox brings experience from MSD International, where he recently served as vice president of global marketing.

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