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Pharma Marketing

This page shows the latest Pharma Marketing news and features for those working in and with pharma, biotech and healthcare.

Bayer looks to leverage AI across the pharma value chain

Bayer looks to leverage AI across the pharma value chain

Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

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Latest Intelligence

  • Digital mania - a question of value Digital mania - a question of value

    It is a marketing mania that does not necessarily deliver to its full potential value. ... There, I said it. Digital initiatives must measure up. Flicking through a recent pharma marketing report, I spotted something interesting: pharma spend on digital

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    The sales rep in particular - the industry’s favourite metaphorical middle-man and the pillar of every pharma marketing strategy - has been the centre of attention for a while, and the ... Pharma’s marketing workforce is also receiving a well overdue

  • The new digital era of pharma advertising The new digital era of pharma advertising

    The new digital era of pharma advertising. Creating a connection. Creating meaningful connections with customers is hard enough in consumer marketing, but pharma is at a distinct disadvantage. ... Commit to a schedule for analysis. You might be surprised

  • Marketing excellence starts with benchmarking Marketing excellence starts with benchmarking

    With many pharma companies requiring a similar level of assessment, Novasecta created Brand Compass, the only marketing-dedicated benchmarking audit in the industry. ... Companies chasing superior commercial performance must ensure that they have strong

  • The cultural construction of illness The cultural construction of illness

    Some years ago, we were asked to advise on marketing a cure for migraines in the UK. ... We once worked with a team marketing a product for people with HIV.

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Latest appointments

  • Pfizer’s Elizabeth Barrett joins Novartis as its oncology head Pfizer’s Elizabeth Barrett joins Novartis as its oncology head

    She most recently served Pfizer, leading its oncology business but has held several roles with the pharma giant including president, Europe, president North America, speciality care and US president of oncology. ... Her long-time commercial pharma

  • Primex Pharma appoints head of global marketing Primex Pharma appoints head of global marketing

    Primex Pharma appoints head of global marketing. Alan Knox will join the firm’ s executive team from 1 July. ... Knox brings experience from MSD International, where he recently served as vice president of global marketing.

  • Alliance Life Sciences expands executive team Alliance Life Sciences expands executive team

    Fulton has a background in developing pharma marketing solutions, and brings significant experience to the role having previously worked as a manager of his own health and wellness enterprise. ... Klauber recently graduated with proficiency in public

  • Everyday Health appoints PHCG president Everyday Health appoints PHCG president

    He has previously held executive roles at marketing agencies such as Digitas Health, where he was a founding member, Razorfish Health, Grey Advertising and Ventiv Health Communications. ... Du Toit has additionally held senior marketing positions at

  • Red Door promotes Matt Lowe and Katy Pogson Red Door promotes Matt Lowe and Katy Pogson

    Prior to joining Creston Health Lowe was senior marketing manager at pharma company Grunenthal.

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Latest from PMHub

  • Personalizing customer engagement in pharma

    Includes commentary on customer engagement in pharma and next step in multichannel marketing. ... Summary/transcript. Barcelona eyeforpharma 2015 highlights: Philippe Kirby, Merck, David Hunt, Havas LYNX, and Richie Bavasso, Agnitio share their views on

  • What are you doing to maximise HCP engagement?

    What are you doing to maximise HCP engagement? HCP engagement requires the right mix of voice and content, plus knowledge of the channels to access. What are you doing to maximise HCP engagement? 44 (0) 161 818 8399. Address:. 4th Floor, Churchgate

  • Rainmaker - A digital communication solution by Agnitio

    Rainmaker - A digital communication solution by Agnitio. Multi channel pharma marketing that's relevant for every stakeholder. ... Influence, engage and empower Sales and marketing, HCPs and patients, all in one platform.

  • Why pharma content marketing campaigns should be agile

    Well, as everyone who has tried  pharma content marketing knows, it’ s not as simple as that. ... A) Too hard to find. B) Irrelevant. Agile pharma content marketing is the systematic approach for getting heard.

  • Shining our spotlight on… the patient

    impact it has on improving patient outcomes, and highlight new ways pharma can engage with patients.

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Cuttsy + Cuttsy

How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...

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