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Pharma Marketing Optimisation

This page shows the latest Pharma Marketing Optimisation news and features for those working in and with pharma, biotech and healthcare.

In the driver's seat

Buzz words for 2010 will be behavioural economics, real-time marketing and web optimisation. ... This real-time, customer-centric approach to marketing is fundamental if pharma has any hope of sustaining customer loyalty in a digital world that presents

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  • HILVER Closed Loop Marketing

    HILVER Closed Loop Marketing. Next to outsourced selling solutions, HILVER offers closed loop marketing tools and bespoke content creation. ... We can help you with optimising your current marketing materials and/or create new content that stands out

  • Measurement and optimisation for digital marketing success in the pharmaceutical industry

    Measurement and optimisation for digital marketing success in the pharmaceutical industry. ... Here are some common objectives in pharma marketing:. Increase market share of a product by 10% in 12 months.

  • How to measure marketing success: profit vs ROI

    How to measure marketing success: profit vs ROI. Measuring marketing activity is proving to be a major challenge in pharma. ... This is the incremental sales revenue generated by the marketing activity and can be measured in three ways.

  • How to Master Multichannel Marketing in Pharma

    How to Master Multichannel Marketing in Pharma. Learn how to optimise your multichannel marketing for increased profitability and improved customer engagement. ... Click here to download your free guide to multichannel marketing in Pharma.

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Swordfish Advertising

At Swordfish Advertising, we believe building an effective brand shouldn't be stressful. Don't get us wrong; it takes blood, sweat...

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PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
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Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

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