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Pharma Marketing Optimisation

This page shows the latest Pharma Marketing Optimisation news and features for those working in and with pharma, biotech and healthcare.

In the driver's seat

Buzz words for 2010 will be behavioural economics, real-time marketing and web optimisation. ... This real-time, customer-centric approach to marketing is fundamental if pharma has any hope of sustaining customer loyalty in a digital world that presents

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InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE....
Alone we can do so little, together we can do so much
Collaboration is at the heart of successful patient engagement and effective healthcare provision. But in such a complex, nuanced network, true collaborations are rare. So how can we, as an...
7 important considerations for creating an inclusive clinical trial website
You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...

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