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Pharma Marketing Optimisation

This page shows the latest Pharma Marketing Optimisation news and features for those working in and with pharma, biotech and healthcare.

In the driver's seat

Buzz words for 2010 will be behavioural economics, real-time marketing and web optimisation. ... This real-time, customer-centric approach to marketing is fundamental if pharma has any hope of sustaining customer loyalty in a digital world that presents

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    HAVAS Just::

    HAVAS Just:: is a different kind of healthcare communications agency. Our mission is to create campaigns that make people think....

    Latest intelligence

    RWE Blog 3: Is real-world evidence the holy grail
    We began our four-blog series by evaluating the role of real-world data (RWD) and real-world-evidence (RWE) in Real-world challenges and real-world data, and understanding the payer's perspective, in Payers use...
    What do Healthcare Professionals think about the inclusion of remote selling techniques?
    Evolving to a digitally focused pharma / healthcare company - an organisational roadmap...
    Drug pricing and competition
    Strengthening business competition and reducing anti-competitive practices
    How the CMA is tackling high prices for essential drugs...

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