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Pharma Marketing Optimisation

This page shows the latest Pharma Marketing Optimisation news and features for those working in and with pharma, biotech and healthcare.

In the driver's seat

Buzz words for 2010 will be behavioural economics, real-time marketing and web optimisation. ... This real-time, customer-centric approach to marketing is fundamental if pharma has any hope of sustaining customer loyalty in a digital world that presents

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  • How to measure marketing success: profit vs ROI

    How to measure marketing success: profit vs ROI. Measuring marketing activity is proving to be a major challenge in pharma. ... This is the incremental sales revenue generated by the marketing activity and can be measured in three ways.

  • Measurement and optimisation for digital marketing success in the pharmaceutical industry

    Measurement and optimisation for digital marketing success in the pharmaceutical industry. ... Here are some common objectives in pharma marketing:. Increase market share of a product by 10% in 12 months.

  • HILVER Closed Loop Marketing

    HILVER Closed Loop Marketing. Next to outsourced selling solutions, HILVER offers closed loop marketing tools and bespoke content creation. ... We can help you with optimising your current marketing materials and/or create new content that stands out

  • How to Master Multichannel Marketing in Pharma

    How to Master Multichannel Marketing in Pharma. Learn how to optimise your multichannel marketing for increased profitability and improved customer engagement. ... Click here to download your free guide to multichannel marketing in Pharma.

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Health Unlimited

Health Unlimited is a global health consultancy and communications agency built by specialists with unmatched experience, perspective and expertise. For...

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Island
Pharma’s isolated islands of innovation
With service design and technology often failing the patient, why perspective on improving outcomes need to change...
Uncertainty, austerity and Brexit
What does it mean for the life science sector?...
The Holy Grail of HCP Access
This is the data you need to gain access....

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