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Pharma Marketing Optimisation

This page shows the latest Pharma Marketing Optimisation news and features for those working in and with pharma, biotech and healthcare.

In the driver's seat

Buzz words for 2010 will be behavioural economics, real-time marketing and web optimisation. ... This real-time, customer-centric approach to marketing is fundamental if pharma has any hope of sustaining customer loyalty in a digital world that presents

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  • HILVER Closed Loop Marketing

    HILVER Closed Loop Marketing. Next to outsourced selling solutions, HILVER offers closed loop marketing tools and bespoke content creation. ... We can help you with optimising your current marketing materials and/or create new content that stands out

  • Measurement and optimisation for digital marketing success in the pharmaceutical industry

    Measurement and optimisation for digital marketing success in the pharmaceutical industry. ... Here are some common objectives in pharma marketing:. Increase market share of a product by 10% in 12 months.

  • How to measure marketing success: profit vs ROI

    How to measure marketing success: profit vs ROI. Measuring marketing activity is proving to be a major challenge in pharma. ... This is the incremental sales revenue generated by the marketing activity and can be measured in three ways.

  • How to Master Multichannel Marketing in Pharma

    How to Master Multichannel Marketing in Pharma. Learn how to optimise your multichannel marketing for increased profitability and improved customer engagement. ... Click here to download your free guide to multichannel marketing in Pharma.

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SpotMe is the leading technology and service provider of enterprise engagement platforms with a focus on live events, virtual and...

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Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....