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Pharma Marketing Optimisation

This page shows the latest Pharma Marketing Optimisation news and features for those working in and with pharma, biotech and healthcare.

In the driver's seat

Buzz words for 2010 will be behavioural economics, real-time marketing and web optimisation. ... This real-time, customer-centric approach to marketing is fundamental if pharma has any hope of sustaining customer loyalty in a digital world that presents

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  • HILVER Closed Loop Marketing

    HILVER Closed Loop Marketing. Next to outsourced selling solutions, HILVER offers closed loop marketing tools and bespoke content creation. ... We can help you with optimising your current marketing materials and/or create new content that stands out

  • Measurement and optimisation for digital marketing success in the pharmaceutical industry

    Measurement and optimisation for digital marketing success in the pharmaceutical industry. ... Here are some common objectives in pharma marketing:. Increase market share of a product by 10% in 12 months.

  • How to measure marketing success: profit vs ROI

    How to measure marketing success: profit vs ROI. Measuring marketing activity is proving to be a major challenge in pharma. ... This is the incremental sales revenue generated by the marketing activity and can be measured in three ways.

  • How to Master Multichannel Marketing in Pharma

    How to Master Multichannel Marketing in Pharma. Learn how to optimise your multichannel marketing for increased profitability and improved customer engagement. ... Click here to download your free guide to multichannel marketing in Pharma.

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Synergy Vision

Synergy Vision believe in delivering medical communications that make a difference to healthcare professionals and patients. Our synergy of pharma...

Latest intelligence

World Diabetes Day: Interaction and impact of diabetes on mental health
For World Diabetes Day on the 14th November 2018, Nisha Shahrukh - Medical Writer at Mednet Group has written an article depicting the impact diabetes has on mental health. Including...
Innovation in merger control and the impact on the pharmaceutical sector
Is focusing on pipeline products enough to assess regulatory risks?...
Nudge-nudge, think-think
Chris Ross examines the personal complexities of human behaviour – and explains why fun, emotion and peer endorsement could be key to designing effective behavioural change programmes...