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Pharma Marketing Optimisation

This page shows the latest Pharma Marketing Optimisation news and features for those working in and with pharma, biotech and healthcare.

In the driver's seat

Buzz words for 2010 will be behavioural economics, real-time marketing and web optimisation. ... This real-time, customer-centric approach to marketing is fundamental if pharma has any hope of sustaining customer loyalty in a digital world that presents

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Clark Health Communications

Clark Health Communications (CHC) is an independent, award-winning health and medical communications agency. Our collaboration with experts and advocates enhances...

Latest intelligence

Alzheimer’s disease – is Europe prepared if a breakthrough treatment becomes available?
Healthcare leaders in the European Union should begin preparing for a breakthrough now...
The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again - in exchange for uptake promises...
Digital applications are transforming the market access landscape
Organisations are leveraging new technology to implement a wider range of business models and, in essence, drive market access success by working smarter, faster and with greater economy....

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