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pharma multichannel marketing

This page shows the latest pharma multichannel marketing news and features for those working in and with pharma, biotech and healthcare.

Changing the game in multichannel marketing

Changing the game in multichannel marketing

Changing the game in multichannel marketing. Blowing the whistle on pharma’ s road to the new normal. ... Across pharma, multichannel capabilities have largely been implemented in a siloed fashion.

Latest news

  • Nurturing change in pharma marketing Nurturing change in pharma marketing

    Nurturing change in pharma marketing. Multichannel pharma marketing could be ready to hatch. ... Silo mentality. The word 'multichannel' is now de rigueur in marketing circles, but in the pharmaceutical industry, it's a look that's proving difficult to

  • From paralysis to analysis: the journey to multichannel marketing From paralysis to analysis: the journey to multichannel marketing

    From paralysis to analysis: the journey to multichannel marketing. To make most of multichannel strategy, companies must be proactive and pull multichannel planning into the strategic process much earlier. ... The journey to multichannel marketing will

  • Accenture report captures industry’s multichannel priorities Accenture report captures industry’s multichannel priorities

    Accenture report captures industry’ s multichannel priorities. New survey suggests US sales and marketing executives already revamping structure and delivery models. ... Accenture has issued a report based on US findings that indicate increasing

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  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    That’s hugely positive and a sign of creative confidence.”. Moreover, as pharma’s tactical use of multichannel marketing improves, the ‘creative concept’is rightfully becoming the strategic glue that binds ... The challenge is to join

  • Integrating multichannel marketing Integrating multichannel marketing

    Integrating multichannel marketing. External forces are driving the need for pharma to use a greater variety of channels to reach customers. ... Multichannel marketing is marketing in pharma. It is the future. “ Unfortunately I was wrong.

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