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pharma multichannel marketing

This page shows the latest pharma multichannel marketing news and features for those working in and with pharma, biotech and healthcare.

Changing the game in multichannel marketing

Changing the game in multichannel marketing

Across pharma, multichannel capabilities have largely been implemented in a siloed fashion. ... Such innovation is already taking place outside pharma as all industries grapple the multichannel challenge.

Latest news

  • Nurturing change in pharma marketing Nurturing change in pharma marketing

    Multichannel pharma marketing could be ready to hatch. At the turn of the millennium, as the industry began its painful descent from the summit of the blockbuster era, the optimisation of ... Silo mentality. The word 'multichannel' is now de rigueur in

  • Digital blooms: multichannel marketing in China Digital blooms: multichannel marketing in China

    The evolution of marketing and its increasing use of new channels is as relevant to China as it is to mature pharma markets. ... Pharma's next move. The industry must now engage some strategic thinking and make the leap from being predominantly reactive

  • From paralysis to analysis: the journey to multichannel marketing From paralysis to analysis: the journey to multichannel marketing

    Must do something digital! At present, the industry's use of multichannel marketing is often tactical - and rather than being stitched into the fabric of a properly planned pre-launch strategy, ... The journey to multichannel marketing will not be

  • Accenture report captures industry’s multichannel priorities Accenture report captures industry’s multichannel priorities

    Accenture has issued a report based on US findings that indicate increasing multichannel marketing effectiveness and improving its RoI through use of analytics are driving forces for the pharma industry in ... 2013. The new Accenture report Life in the

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Latest Intelligence

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    That’s hugely positive and a sign of creative confidence.”. Moreover, as pharma’s tactical use of multichannel marketing improves, the ‘creative concept’ is rightfully becoming the strategic glue that binds ... The challenge is to join

  • Getting multichannel marketing right Getting multichannel marketing right

    Faced with this atomisation of communication and evolution of their customer base, companies are turning to multichannel marketing to tailor their messaging. ... This will be a boon for multichannel marketing but the trend has its downsides.

  • Multichannel in pharma Multichannel in pharma

    Digital marketing budgets remain small and basically flat. Pharma’s satisfaction with its own digital efforts remains low. ... Go beyond multichannel rep myopia: include stakeholders beyond target HCPs. Invest in marketing technology and high-quality

  • Integrating multichannel marketing Integrating multichannel marketing

    Digital may have provided the tools for multichannel marketing, but pharma is only now being faced with the drivers to adapt. ... Multichannel marketing is marketing in pharma. It is the future. “Unfortunately I was wrong.

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