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Pharma Perspectives

This page shows the latest Pharma Perspectives news and features for those working in and with pharma, biotech and healthcare.

Power to the people

Power to the people

To progress, pharma needs to think differently about how it conducts patient research and to understand the nuance between research and insight. ... This ‘deep dive’ into patients’ perspectives does require pharma to shift from its traditional

Latest news

  • Introducing pharma perspectives Introducing pharma perspectives

    This need for industry executives and agency staff to work in harmony to conquer the emerging healthcare challenges is what sits behind 'Pharma Perspectives', the Healthcare Communications Council's (HCC) new ... Pharma perspectives. Beginning in the July

  • AbbVie uses art gallery in inflammation campaign AbbVie uses art gallery in inflammation campaign

    With'Perspectives – Art, Inflammation and Me', the pharma company hopes to add a different dimension to the understanding of immune-mediated inflammatory diseases (IMIDs) and their impact. . ... week. Perspectives will also visit various art galleries

  • Ties that bind

    Payers give their perspectives on what pharma must do to build lasting, meaningful and mutually beneficial relationships. ... One area in which pharma can add significant value is through connecting stakeholders.

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Latest Intelligence

  • Lonely planet: why there is dwindling value in pharma travelling alone Lonely planet: why there is dwindling value in pharma travelling alone

    Pharma has been talking about value for many years. But different stakeholders can’t agree on what value is because of differing viewpoints and perspectives. ... That skill set is often outside the remit, comfort and experience of pharma.

  • We can be heroes We can be heroes

    Working closely with stakeholders helps pharma understand its customers’ perspectives and environment, and deliver appropriate solutions - initiatives aligned with  value-based healthcare principles,   for example, or ... Collaboration is a highly

  • Pharma Perspectives: The agency selection process (part 2) Pharma Perspectives: The agency selection process (part 2)

    What would an ideal process look like? Pharma needs to take some responsibility too. ... Samuel Hollis is a business unit director at AstraZeneca. In Pharma Perspectives, published in association with the HCC, senior industry and agency figures address

  • Pharma Perspectives: The agency selection process (part 1) Pharma Perspectives: The agency selection process (part 1)

    In Pharma Perspectives, published in association with the HCC, senior industry and agency figures address key marketing challenges.

  • Pharma perspectives: communications creativity (part 2) Pharma perspectives: communications creativity (part 2)

    Is pharma marketing less creative than its consumer sector? DH: That old chestnut eh! ... David Higgins is UK managing director at Sudler &Hennessey Group. He can be contacted via email: David.Higgins@sudler.com  . In the PME/PMLiVE series Pharma

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Latest appointments

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Latest from PMHub

  • Joint Working That Works

    Having delivered over 20 collaborative projects, we wanted to share what we’ve learned and find out more about the perspectives of our pharma and NHS colleagues. ... Both pharma and clinicians see huge benefits to joint working. When it works well, the

  • How can pharma deliver real value to doctors and earn their trust?

    shows only three per cent of doctors think that online pharma resources are credible and 42% never visit pharmaceutical websites. ... and therapy areas, pharma can test doctors’ perspectives of specific therapies prior to a product launch, and tailor

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