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Pharma Perspectives

This page shows the latest Pharma Perspectives news and features for those working in and with pharma, biotech and healthcare.

Power to the people

Power to the people

To progress, pharma needs to think differently about how it conducts patient research and to understand the nuance between research and insight. ... This ‘deep dive’into patients’perspectives does require pharma to shift from its traditional

Latest news

  • Introducing pharma perspectives Introducing pharma perspectives

    Introducing pharma perspectives. Matt de Gruchy outlines the HCC's forthcoming collaboration with PME. ... This need for industry executives and agency staff to work in harmony to conquer the emerging healthcare challenges is what sits behind 'Pharma

  • AbbVie uses art gallery in inflammation campaign AbbVie uses art gallery in inflammation campaign

    With'Perspectives – Art, Inflammation and Me', the pharma company hopes to add a different dimension to the understanding of immune-mediated inflammatory diseases (IMIDs) and their impact. ... week. Perspectives will also visit various art galleries

  • German healthcare reforms

    German healthcare reforms. Payer and pharma perspectives on what the changes mean.

  • Ties that bind

    Ties that bind. Payers give their perspectives on what pharma must do to build lasting, meaningful and mutually beneficial relationships. ... One area in which pharma can add significant value is through connecting stakeholders.

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Latest Intelligence

  • We can be heroes We can be heroes

    Working closely with stakeholders helps pharma understand its customers’perspectives and environment, and deliver appropriate solutions - initiatives aligned with  value-based healthcare principles, for example, or supporting  patient-reported

  • Pharma Perspectives: The agency selection process (part 2) Pharma Perspectives: The agency selection process (part 2)

    Pharma Perspectives: The agency selection process (part 2). AstraZeneca's Samuel Hollis on the evolution of the agency selection process. ... Samuel Hollis is a business unit director at AstraZeneca. In Pharma Perspectives, published in association with

  • Pharma Perspectives: The agency selection process (part 1) Pharma Perspectives: The agency selection process (part 1)

    Pharma Perspectives: The agency selection process (part 1). S&H Group's David Higgins on the evolution of the agency selection process. ... In Pharma Perspectives, published in association with the HCC, senior industry and agency figures address key

  • Pharma perspectives: communications creativity (part 2) Pharma perspectives: communications creativity (part 2)

    Pharma perspectives: communications creativity (part 2). David Higgins from Sudler &Hennessey Group on what it means to be creative in healthcare communications. ... In the PME/PMLiVE series Pharma Perspectives with the HCC senior industry and agency

  • Pharma perspectives: communications creativity (part 1) Pharma perspectives: communications creativity (part 1)

    Pharma perspectives: communications creativity (part 1). AstraZeneca business unit director Samuel Hollis on what healthcare communications creativity means to him. ... In the PME/PMLiVE series Pharma Perspectives with the HCC senior industry and agency

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Makara Health

Independent healthcare communications agency with a passion to develop inspirational ideas that create sustained and positive change. Whether it is...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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