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pharma report

This page shows the latest pharma report news and features for those working in and with pharma, biotech and healthcare.

Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

Content personalisation to continue to yield disproportionate returns. Indegene, a global provider of healthcare solutions to life sciences and biotech companies, today unveiled its Pharma Marketer 2020 report predicting a significant

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Latest Intelligence

  • How can we realise the benefits of patient engagement? How can we realise the benefits of patient engagement?

    Measuring up. There is no clear-cut way to plot where pharma as a whole currently sits on Arnstein’s ladder but, according to the report ‘Corporate Reputation of Pharma in ... 2018 – the Patient Perspective’, just 36% of patient groups globally

  • Lonely planet: why there is dwindling value in pharma travelling alone Lonely planet: why there is dwindling value in pharma travelling alone

    That skill set is often outside the remit, comfort and experience of pharma. ... The Salford database is now being used by other pharma companies for similar trials.”.

  • Pharma social media Pharma social media

    For their fourth annual pharma social media landscape report, Ogilvy Healthworld partnered with data specialists Pulsar to analyse the global corporate activity of 20 leading pharma companies across Facebook, Twitter, YouTube ... Pharma’s Instagram

  • How can pharma build bridges with HCPs online? How can pharma build bridges with HCPs online?

    Simon Grime, Director of Fendix, explains how pharma can reconnect with disillusioned doctors and other HCPs. ... What is holding pharma back? As referenced in the report, the highly regulated environment in which pharma and biopharma companies operate

  • Digital mania - a question of value Digital mania - a question of value

    There, I said it. Digital initiatives must measure up. Flicking through a recent pharma marketing report, I spotted something interesting: pharma spend on digital since 2017 has grown globally by up ... In a recent project we helped a pharma company to

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Latest appointments

  • Taiho Oncology names Timothy Whitten as president Taiho Oncology names Timothy Whitten as president

    His new role will see him take responsibility for the firm’s corporate, commercial and clinical development-related functions, as well as hold operational responsibility for Taiho Pharma Canada and Taiho ... Whitten will continue to report to the

  • Vifor Pharma appoints Dario Eklund Vifor Pharma appoints Dario Eklund

    Vifor Pharma has named Dario Eklund as their head of international business operations. ... Eklund will report directly to Vifor Pharma CEO Søren Tulstrup and will be based at company's headquarters in Zurich, Switzerland.

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Consulting at McCann Health

We are the strategic consultancy of McCann Health. We combine fresh and creative thinking with scientific and strategic depth...

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