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pharma report

This page shows the latest pharma report news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

The report also predicted that global pharma marketers would spend approximately 19% of their marketing budgets on digital channels, with three dominant engagement channels – mobile apps, social media and HCP portals. ... Digital spikes – onwards and

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Latest Intelligence

  • It started with a miss It started with a miss

    The stakes are high and getting higher. A recent report from EvaluatePharma forecasts that pharma is on the brink of a second patent cliff, with worldwide drug sales of over $198bn ... One long-standing challenge in pharma launches is the engagement

  • The 2019 CPhI Pharma Index Report The 2019 CPhI Pharma Index Report

    Examining this year’s industry performance. The CPhI Pharma Industry rankings report returns for 2019, providing vital insight into the performance of the main pharmaceutical markets across the globe. ... us to see whether pharma has advanced or

  • How can we realise the benefits of patient engagement? How can we realise the benefits of patient engagement?

    Measuring up. There is no clear-cut way to plot where pharma as a whole currently sits on Arnstein’s ladder but, according to the report ‘Corporate Reputation of Pharma in ... 2018 – the Patient Perspective’, just 36% of patient groups globally

  • Lonely planet: why there is dwindling value in pharma travelling alone Lonely planet: why there is dwindling value in pharma travelling alone

    That skill set is often outside the remit, comfort and experience of pharma. ... The Salford database is now being used by other pharma companies for similar trials.”.

  • Pharma social media Pharma social media

    For their fourth annual pharma social media landscape report, Ogilvy Healthworld partnered with data specialists Pulsar to analyse the global corporate activity of 20 leading pharma companies across Facebook, Twitter, YouTube ... Pharma’s Instagram

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Latest appointments

  • Taiho Oncology names Timothy Whitten as president Taiho Oncology names Timothy Whitten as president

    His new role will see him take responsibility for the firm’s corporate, commercial and clinical development-related functions, as well as hold operational responsibility for Taiho Pharma Canada and Taiho ... Whitten will continue to report to the

  • Vifor Pharma appoints Dario Eklund Vifor Pharma appoints Dario Eklund

    Vifor Pharma has named Dario Eklund as their head of international business operations. ... Eklund will report directly to Vifor Pharma CEO Søren Tulstrup and will be based at company's headquarters in Zurich, Switzerland.

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Latest from PMHub

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COUCH Health

We are a patient engagement agency committed to making clinical study experiences human. By guiding organisations in making everything they...

Latest intelligence

Virtual Hackathon on Healthcare Innovation: a Customer Story
How participants from 9 different countries in the APAC region were brought together to participate in a pharmaceutical company-wide 3-day virtual "hackathon," with spectacular results....
OPEN Health at the World Orphan Drug Conference USA
Our Director of Rare Disease, Gavin Jones looks forward to his conversation with Emily Crossle & Betsy Bogard at #WODCUSA2020 !...
Can involving patients in design transform the clinical trial experience?
While the research space is a heavily regulated environment and there are rules that we must abide by, this doesn’t mean clinical study materials have to be ‘boring’ or the...

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