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pharma reputation

This page shows the latest pharma reputation news and features for those working in and with pharma, biotech and healthcare.

The shifting healthcare landscape

The shifting healthcare landscape

Pharma must fully embrace new technology and analytics, and adopt a more patient-centric model. ... reputation. The role of comms in pharma’s future. Sharpen social media approach and attract new partners.

Latest news

  • Asian patient groups give pharma above average marks for reputation Asian patient groups give pharma above average marks for reputation

    PatientView’s 2016 Corporate Reputation of Pharma Companies survey covers the efforts of 16 global pharma companies including Pfizer- which was ranked the most familiar to the Asian patient groups. ... Respondents also ranked AbbVie as overall first

  • Pharma's reputation on the wane, say patient groups Pharma's reputation on the wane, say patient groups

    The pharma industry's reputation with patient groups has taken a turn for the worse, with the latest PatientView survey showing a decline across a majority of metrics. ... Overall, only 23% of patient groups thought that pharma's corporate reputation had

  • GSK draws line under Chinese scandal with $20m SEC settlement GSK draws line under Chinese scandal with $20m SEC settlement

    GSK's reputation was severely dented in the wake of the scandal, which centred on claims that the company paid almost $490m in kickbacks to drug prescribers using a network of

  • A new era of collaboration A new era of collaboration

    health, and for pharma to be prepared to adjust its ways of working accordingly. ... public health, benefit governments and improve the reputation of pharma.

  • Pharma's reputation rises, but pricing still a sore point Pharma's reputation rises, but pricing still a sore point

    The pharma industry's efforts to develop a patient-focused approach seem to have paid dividends, with the sector enjoying a sharp increase in popularity in an annual corporate reputation survey. ... This year's figures reveal that around 45% of patient

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Latest Intelligence

  • Diversity and inclusion in the pharma industry Diversity and inclusion in the pharma industry

    Not exactly equality. Yes, this isn’t the same as equal pay but what it highlights is that the pharma industry is not an equal ‘paying ground’ for female employees. ... As a leading business sector that touches the lives of everyone and  often

  • Righting pharma’s reputational wrongs Righting pharma’s reputational wrongs

    And, crucially, to move the story of our industry beyond ‘easy-target pharma’. ... It is imperative that the reputation of our industry is of the same high standard as the science that underpins it.

  • Tracking comms trends: 2 + 2 = 7: bad maths, or good sense? Tracking comms trends: 2 + 2 = 7: bad maths, or good sense?

    From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today. ... For both of these trends we are seeing pharma look outside its own walls – fresh,

  • Tracking comms trends: Europe in the global vanguard on value Tracking comms trends: Europe in the global vanguard on value

    From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today. ... I n recent years European healthcare payers have harassed and challenged the pharma

  • Tracking comms trends: Applying a global brief to a local market Tracking comms trends: Applying a global brief to a local market

    From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today.

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Latest appointments

  • Building trust in our industry Building trust in our industry

    Indeed, pharma is the only sub-sector within healthcare to buck an upward trend. ... Other findings of the Trust Barometer do provide some consolation though, in suggesting how pharma might go about repairing its reputation.

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