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pharma reputation

This page shows the latest pharma reputation news and features for those working in and with pharma, biotech and healthcare.

Pharma ranks bottom in Gallup poll of industry reputation

Pharma ranks bottom in Gallup poll of industry reputation

To put that in perspective, pharma – whose mission is to create drugs that save lives – had a considerably worse reputation than advertising, the legal sector, banking, oil and gas and real ... For pharma this year 27% positive and 58% negative

Latest news

  • Pharma reputation lags behind real value, study suggests Pharma reputation lags behind real value, study suggests

    Health secretary Matt Hancock accused the pharma industry of trying to 'rip off taxpayers' last year. ... The main factors in pharma’s negative public perception included public drug price debates with the NHS, Brexit stockpiling uncertainties,

  • FDA chief Scott Gottlieb to step down FDA chief Scott Gottlieb to step down

    The news has nevertheless come as a surprise to the pharma and biotech sectors, where Gottlieb has been viewed as a great success since being appointed by President Trump in 2017. ... Gottlieb’s reputation has remained high in the pharma and biotech

  • The shifting healthcare landscape The shifting healthcare landscape

    Pharma must fully embrace new technology and analytics, and adopt a more patient-centric model. ... reputation. The role of comms in pharma’s future. Sharpen social media approach and attract new partners.

  • Asian patient groups give pharma above average marks for reputation Asian patient groups give pharma above average marks for reputation

    PatientView’s 2016 Corporate Reputation of Pharma Companies survey covers the efforts of 16 global pharma companies including Pfizer- which was ranked the most familiar to the Asian patient groups. ... Respondents also ranked AbbVie as overall first

  • Pharma's reputation on the wane, say patient groups Pharma's reputation on the wane, say patient groups

    The pharma industry's reputation with patient groups has taken a turn for the worse, with the latest PatientView survey showing a decline across a majority of metrics. ... Overall, only 23% of patient groups thought that pharma's corporate reputation had

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Latest Intelligence

  • The roaring ‘20s and Generation Z The roaring ‘20s and Generation Z

    While there is some evidence to show that the reputation of pharma with the public has been picking up in recent years, the impact of the Orkambi story last year has ... The way this is handled represents a make-or-break situation for pharma in the

  • How can we realise the benefits of patient engagement? How can we realise the benefits of patient engagement?

    Measuring up. There is no clear-cut way to plot where pharma as a whole currently sits on Arnstein’s ladder but, according to the report ‘Corporate Reputation of Pharma in ... 2018 – the Patient Perspective’, just 36% of patient groups globally

  • Diversity and inclusion in the pharma industry Diversity and inclusion in the pharma industry

    Not exactly equality. Yes, this isn’t the same as equal pay but what it highlights is that the pharma industry is not an equal ‘paying ground’ for female employees. ... As a leading business sector that touches the lives of everyone and  often

  • Righting pharma’s reputational wrongs Righting pharma’s reputational wrongs

    And, crucially, to move the story of our industry beyond ‘easy-target pharma’. ... It is imperative that the reputation of our industry is of the same high standard as the science that underpins it.

  • Tracking comms trends: 2 + 2 = 7: bad maths, or good sense? Tracking comms trends: 2 + 2 = 7: bad maths, or good sense?

    From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today. ... For both of these trends we are seeing pharma look outside its own walls – fresh,

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Latest appointments

  • Building trust in our industry Building trust in our industry

    Indeed, pharma is the only sub-sector within healthcare to buck an upward trend. ... Other findings of the Trust Barometer do provide some consolation though, in suggesting how pharma might go about repairing its reputation.

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Latest from PMHub

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