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pharma strategy

This page shows the latest pharma strategy news and features for those working in and with pharma, biotech and healthcare.

BenevolentAI raises $115m to fund drug development

BenevolentAI raises $115m to fund drug development

the one hand, and large tech players developing AI tools for a range of industries that includes pharma on the other. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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  • The valuable brand The valuable brand

    Often, strategy is substituted for by an impenetrable mass of tactics and budgets. ... This article is based on Professor Smith’s new book “Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech”, which is available from

  • Digital health Digital health

    According to Butler, digital is becoming central to pharma’s strategy and the industry is perfectly positioned to develop evidence-based solutions. ... Clough says UCB is a role model for how pharma should approach digital health.

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    But in true pharma fashion, that leap was not without its side effects. ... The sales rep in particular - the industry’s favourite metaphorical middle-man and the pillar of every pharma marketing strategy - has been the centre of attention for a while,

  • The bulk of pharma digital spend fails to alter industry’s greenhorn status The bulk of pharma digital spend fails to alter industry’s greenhorn status

    The bulk of pharma digital spend fails to alter industry’ s greenhorn status. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Pfizer and IBM's tech-enabled 'Parkinson’s house' Pfizer and IBM's tech-enabled 'Parkinson’s house'

    Pfizer and IBM's tech-enabled 'Parkinson’ s house'. Pharma firm looks to technology to help it unlock the doors to breakthrough treatments. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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  • Connected Health

    Connected Health. In recent decades, emerging technologies have repeatedly forced smart companies to answer the question: what’ s new here and what’ s our strategy now? ... Today, smart pharma companies should be asking that same question about

  • Adjusting to change in healthcare: Learning from translational research

    Established healthcare players like pharma need to control and shape their emerging roles. ... What if pharma learned how to adapt faster and more effectively from these organisations?

  • White paper download: Creating a pharma content strategy

    White paper download: Creating a pharma content strategy. Download our Content Marketing for Pharma White Paper today and start creating content that attracts, captures and engages your consumers. ... As more pharma brands come to realise this, more are

  • Pharma Brand Strategy 2.0

    Pharma Brand Strategy 2.0. Learn about the building blocks of a great brand strategy that will have the potential to capture the full commercial value from a product. ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and

  • White paper download: Creating a patient-led brand strategy

    White paper download: Creating a patient-led brand strategy. Download our Patient-led Strategy for Pharma White Paper and we’ ll show you, step-by-step, how you can create an ... Download our Patient-led Strategy for Pharma White Paper and we’ ll

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Six Degrees Medical Consulting

Partnering with top global pharmaceutical companies, we push the boundaries to create meaningful, impactful and lasting learning opportunities. We leverage...

Latest intelligence

No incentive for a cure
The paradox of ‘cost-effective but unaffordable’ life-saving medicines...
Why heading online for scientific meetings can yield greater HCP engagement
Modern conferencing methods, with enhanced digital information transfers, offer unique opportunities for greater HCP engagement....
The threat of antimicrobial resistance
Why this issue is such a fundamental challenge...

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