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pharma strategy

This page shows the latest pharma strategy news and features for those working in and with pharma, biotech and healthcare.

Researchers use AI to identify drugs that could be repurposed for Alzheimer’s

Researchers use AI to identify drugs that could be repurposed for Alzheimer’s

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    Throughout her 20-year experience in consumer health and RX pharma sectors, Lee has led communications strategy for some of the most reputable healthcare brands and companies including Bayer, Amgen and

  • How can pharma align its brand strategy with the NHS Reset?

    They have significant implications for pharma’s brand strategy and the way it should engage with its NHS customers. ... Pharma needs to be imaginative and responsive in its brand strategy and ensure that its marcoms programmes incorporate integrated

  • Leveraging Digital Technologies to Create Valuable KOL Engagements & Empower Patients

    Sandra has extensive experience working in physician, patient, and brand strategy; product marketing; digital; and KOL engagement. ... We discuss a variety of topics, from the impact of COVID-19 on the way that Pharma teams interact with internal

  • Top 5 tips for a multi-indication product launch

    Difficulties can arise when the US market represents the highest global sales and heavily influences the brand and creative strategy. ... At an EMEA level, the launch strategy can only be realised through execution in local markets.

  • Make Business Social

    The only LinkedIn specialist consultancy to the pharma industry providing support with: - LinkedIn strategy and campaigns - LinkedIn content development - C-suite and senior execs content development - Employee and customer engagement We

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Seven Stones is a creative, independent healthcare communications agency of movers and thinkers. We've been doing health differently since 1991....

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InSite Events™ National Pharma Meeting: A Customer Story
How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online....
Fear or encouragement, which is best to drive behaviour change?
The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...
The unheard, unseen, and uncorrected effects of COVID-19
The disproportionate effects of the pandemic have been highlighted amongst ethnic minorities, so is it likely that ethnic minorities will be more worried about participating? And could this exacerbate inequalities...