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pharma strategy

This page shows the latest pharma strategy news and features for those working in and with pharma, biotech and healthcare.

Gilead and ViiV among winners at PM Society Digital Awards

Gilead and ViiV among winners at PM Society Digital Awards

Gilead and ViiV among winners at PM Society Digital Awards. First 'Pharma Digital Partner' award presented. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest Intelligence

  • Changes to look out for in Medical Devices Regulations Changes to look out for in Medical Devices Regulations

    Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • The true potential of mobile health tech The true potential of mobile health tech

    But patient populations are unlikely to wait for pharma to connect with their healthcare. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Rules of engagement Rules of engagement

    content marketing strategy for pharma. ... is a content specialist in the health and pharma industries. 2nd May 2018.

  • The valuable brand The valuable brand

    Often, strategy is substituted for by an impenetrable mass of tactics and budgets. ... This article is based on Professor Smith’s new book “Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech”, which is available from

  • Digital health Digital health

    According to Butler, digital is becoming central to pharma’s strategy and the industry is perfectly positioned to develop evidence-based solutions. ... Clough says UCB is a role model for how pharma should approach digital health.

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Latest appointments

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Latest from PMHub

  • What pharma marketers can learn from growth hacking?

    But what is growth hacking and is it relevant in pharma multi-channel marketing? ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for pharma on our blog: . And find out why we're not like the others

  • Connected Health

    Connected Health. In recent decades, emerging technologies have repeatedly forced smart companies to answer the question: what’ s new here and what’ s our strategy now? ... Today, smart pharma companies should be asking that same question about

  • Adjusting to change in healthcare: Learning from translational research

    Established healthcare players like pharma need to control and shape their emerging roles. ... What if pharma learned how to adapt faster and more effectively from these organisations?

  • White paper download: Creating a pharma content strategy

    White paper download: Creating a pharma content strategy. Download our Content Marketing for Pharma White Paper today and start creating content that attracts, captures and engages your consumers. ... As more pharma brands come to realise this, more are

  • Pharma Brand Strategy 2.0

    Pharma Brand Strategy 2.0. Learn about the building blocks of a great brand strategy that will have the potential to capture the full commercial value from a product. ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and

More from PMHub
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Life Healthcare Communications

Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...

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PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
Seduction_feature_image_thumb.jpg
Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

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