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pharma strategy

This page shows the latest pharma strategy news and features for those working in and with pharma, biotech and healthcare.

Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

Personalisation emerged as the top most effective content strategy for pharma marketers. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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  • Three strategies for managing loss of exclusivity successfully

    Claire Taylor, Senior Associate Consultant at Blue Latitude Health explains why you should be strategically planning your LOE strategy years in advance. ... Since losing exclusive rights in 2017, Pfizer undertook an over-the-counter switching strategy to

  • Blueprint for healthcare: Brand strategy and planning

    This Blueprint for healthcare: brand strategy and planning pack contains two new tools for developing a stakeholder-centric brand, that patients and their HCP's want and need. ... Blue Latitude Health, developed these practical tools, while working with

  • The brand strategy revolution

    Jenna Earl, Head of Brand Strategy and Leah Carlisle, Consultant are revolutionising pharma’s approach to brand strategy, revealing a new tool for ensuring stakeholder-centricity – ‘The Four Corners of Brand ... Experience’". Pharma typically

  • Patients’willingness to pay

    Considerations when developing an appropriate pricing strategy in self-pay markets. When launching a new product, it’s critical that pharma chooses the right pricing strategy to achieve the optimal balance

  • The Pharma UK Twitter Ranking 2018 [RESEARCH]

    Pharma companies need to define a clear purpose for their UK Twitter presence and how it fits within their wider global Twitter strategy. ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for pharma on

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RWE Blog 3: Is real-world evidence the holy grail
We began our four-blog series by evaluating the role of real-world data (RWD) and real-world-evidence (RWE) in Real-world challenges and real-world data, and understanding the payer's perspective, in Payers use...
What do Healthcare Professionals think about the inclusion of remote selling techniques?
Evolving to a digitally focused pharma / healthcare company - an organisational roadmap...
Drug pricing and competition
Strengthening business competition and reducing anti-competitive practices
How the CMA is tackling high prices for essential drugs...