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pharma strategy

This page shows the latest pharma strategy news and features for those working in and with pharma, biotech and healthcare.

Novartis launch NET cancer community app

Novartis launch NET cancer community app

Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest Intelligence

  • Changes to look out for in Medical Devices Regulations Changes to look out for in Medical Devices Regulations

    Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • The true potential of mobile health tech The true potential of mobile health tech

    But patient populations are unlikely to wait for pharma to connect with their healthcare. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Rules of engagement Rules of engagement

    content marketing strategy for pharma. ... is a content specialist in the health and pharma industries. 2nd May 2018.

  • The valuable brand The valuable brand

    Often, strategy is substituted for by an impenetrable mass of tactics and budgets. ... This article is based on Professor Smith’s new book “Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech”, which is available from

  • Digital health Digital health

    According to Butler, digital is becoming central to pharma’s strategy and the industry is perfectly positioned to develop evidence-based solutions. ... Clough says UCB is a role model for how pharma should approach digital health.

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Latest from PMHub

  • What pharma marketers can learn from growth hacking?

    But what is growth hacking and is it relevant in pharma multi-channel marketing? ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for pharma on our blog: . And find out why we're not like the others

  • Connected Health

    Connected Health. In recent decades, emerging technologies have repeatedly forced smart companies to answer the question: what’ s new here and what’ s our strategy now? ... Today, smart pharma companies should be asking that same question about

  • Adjusting to change in healthcare: Learning from translational research

    Established healthcare players like pharma need to control and shape their emerging roles. ... What if pharma learned how to adapt faster and more effectively from these organisations?

  • White paper download: Creating a pharma content strategy

    White paper download: Creating a pharma content strategy. Download our Content Marketing for Pharma White Paper today and start creating content that attracts, captures and engages your consumers. ... As more pharma brands come to realise this, more are

  • Pharma Brand Strategy 2.0

    Pharma Brand Strategy 2.0. Learn about the building blocks of a great brand strategy that will have the potential to capture the full commercial value from a product. ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and

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AMICULUM Limited

AMICULUM® is an independent global healthcare communications, consulting and learning business with a global team of >220 healthcare communications professionals,...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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