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pharma strategy

This page shows the latest pharma strategy news and features for those working in and with pharma, biotech and healthcare.

NHS tech leader departs for digital GP service

NHS tech leader departs for digital GP service

Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

  • D-day: time to make digital deliver D-day: time to make digital deliver

    The development of digital tools and services is not a traditional strength for pharma. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • FDA clears Sandoz and Pear’s Opioid Use Disorder app FDA clears Sandoz and Pear’s Opioid Use Disorder app

    Its partnership with Pear Therapeutics reflects the growing need for pharma companies to go 'beyond the pill' and offer health systems and patients support in staying on their medication. ... Digital inspiration for pharma on mobile, social media,

  • eConsent: Busting regulatory myths eConsent: Busting regulatory myths

    Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more. ... Neetu Pundir is Director of Go To Market Strategy at CRF Health, www.crfhealth.com.

  • Entering the era of digital trials Entering the era of digital trials

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Google boosts healthcare business with new hire Google boosts healthcare business with new hire

    Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest from PMHub

  • Patients’willingness to pay

    Considerations when developing an appropriate pricing strategy in self-pay markets. When launching a new product, it’s critical that pharma chooses the right pricing strategy to achieve the optimal balance

  • What pharma marketers can learn from growth hacking?

    Growth hacking is the new marketing. But what is growth hacking and is it relevant in pharma multi-channel marketing? ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for pharma on our blog: .

  • What does programmatic advertising mean for your pharma marketing strategy?

    However, the pharmaceutical industry is falling behind. Peter Niemi, Partner at MDC Advertising  estimates  programmatic advertising accounts for a mere 4% to 5% of the digital ad spend in pharma, as ... Pharma marketers can also use a third-party

  • Discover who are the most engaging Pharma companies on Twitter

    By putting the interests of patients and patient groups at the centre of a social media strategy, the resulting content marketing proposition, will help a pharma company become a valuable contributor ... You can read more about our thoughts across

  • How to measure marketing success: profit vs ROI

    Measuring marketing activity is proving to be a major challenge in pharma. ... Return on investment (ROI) and measuring financial payback is one of my favourite topics and one that has been identified as a major hurdle for pharma marketers, behind legal

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Dovetail

About Dovetail We’re award-winning specialists in healthcare collaboration that makes patients’ lives better. Combining expertise with a passion for collaboration,...

Latest intelligence

The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again - in exchange for uptake promises...
Digital applications are transforming the market access landscape
Organisations are leveraging new technology to implement a wider range of business models and, in essence, drive market access success by working smarter, faster and with greater economy....
Escaping the spin cycle of sub-optimal launch
...

Infographics