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pharma strategy

This page shows the latest pharma strategy news and features for those working in and with pharma, biotech and healthcare.

IQVIA and partners set up cancer ‘data hub’ to speed up research

IQVIA and partners set up cancer ‘data hub’ to speed up research

He added that the data hubs “are vital to the industrial strategy of the UK– without this kind of initiative we could lose out on attracting genuine research and development”. ... Digital inspiration for pharma on mobile, social media, strategy,

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  • Three strategies for managing loss of exclusivity successfully

    Claire Taylor, Senior Associate Consultant at Blue Latitude Health explains why you should be strategically planning your LOE strategy years in advance. ... Since losing exclusive rights in 2017, Pfizer undertook an over-the-counter switching strategy to

  • Blueprint for healthcare: Brand strategy and planning

    This Blueprint for healthcare: brand strategy and planning pack contains two new tools for developing a stakeholder-centric brand, that patients and their HCP's want and need. ... Blue Latitude Health, developed these practical tools, while working with

  • The brand strategy revolution

    Jenna Earl, Head of Brand Strategy and Leah Carlisle, Consultant are revolutionising pharma’s approach to brand strategy, revealing a new tool for ensuring stakeholder-centricity – ‘The Four Corners of Brand ... Experience’". Pharma typically

  • Patients’willingness to pay

    Considerations when developing an appropriate pricing strategy in self-pay markets. When launching a new product, it’s critical that pharma chooses the right pricing strategy to achieve the optimal balance

  • The Pharma UK Twitter Ranking 2018 [RESEARCH]

    Pharma companies need to define a clear purpose for their UK Twitter presence and how it fits within their wider global Twitter strategy. ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for pharma on

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Virgo Health

Virgo Health is an award-winning global healthcare communications and medical education agency comprising specialists with some of the best skills,...

Latest intelligence

Report: Customer experience, shaping digital healthcare
In this issue of ‘Perspective’ we speak with industry experts to learn about the world of digital healthcare, and how pharma is beginning to utilise these modern technologies to enhance...
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The cancer immunotherapy firms ramping-up biomarker R&D...
Programmatic methodology and why you should be using it
What is it? How does it work? Why is everyone talking about it? By Richard Webb - Associate Director...