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pharma strategy

This page shows the latest pharma strategy news and features for those working in and with pharma, biotech and healthcare.

Leader named for NHS digital transformation unit, but scepticism persists

Leader named for NHS digital transformation unit, but scepticism persists

strategy, and will sign off any new digital projects. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

  • The Communiqué Awards: what are judges looking for? The Communiqué Awards: what are judges looking for?

    That’s why you have a strategy and set objectives because they can drive you on to great creativity.”. ... Among the judges were a senior leader in a behaviour change agency, a brand manager from a major pharma company, an SVP from a strategy agency,

  • New ‘NHSX’ unit will lead health service digital transformation New ‘NHSX’ unit will lead health service digital transformation

    England. . Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Going digital Going digital

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Big opportunities in big data, but EMA and industry just getting started Big opportunities in big data, but EMA and industry just getting started

    The report says big data represents a huge shift away from when only pharma companies and regulators held data relevant to medicines and patient health. ... data. A survey undertaken by the working group only received 37 responses from industry, and

  • Europe’s medicines tracking system goes live Europe’s medicines tracking system goes live

    Pullen has told Securing Industry that some smaller pharma companies and pharmacies won't yet be ready to implement the system, with national authorities allowing for a 'soft launch' period. ... Digital inspiration for pharma on mobile, social media,

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Latest from PMHub

  • The brand strategy revolution

    Jenna Earl, Head of Brand Strategy and Leah Carlisle, Consultant are revolutionising pharma’s approach to brand strategy, revealing a new tool for ensuring stakeholder-centricity – ‘The Four Corners of Brand ... Experience’". Pharma typically

  • Patients’willingness to pay

    Considerations when developing an appropriate pricing strategy in self-pay markets. When launching a new product, it’s critical that pharma chooses the right pricing strategy to achieve the optimal balance

  • What pharma marketers can learn from growth hacking?

    Growth hacking is the new marketing. But what is growth hacking and is it relevant in pharma multi-channel marketing? ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for pharma on our blog: .

  • What does programmatic advertising mean for your pharma marketing strategy?

    However, the pharmaceutical industry is falling behind. Peter Niemi, Partner at MDC Advertising  estimates  programmatic advertising accounts for a mere 4% to 5% of the digital ad spend in pharma, as ... Pharma marketers can also use a third-party

  • Discover who are the most engaging Pharma companies on Twitter

    By putting the interests of patients and patient groups at the centre of a social media strategy, the resulting content marketing proposition, will help a pharma company become a valuable contributor ... You can read more about our thoughts across

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