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pharma tech

This page shows the latest pharma tech news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

In October 2019, industry leaders from tech and pharma met in Philadelphia to discuss and envision the future of digital in augmenting healthcare. . ... Value-based and personalised care. At the close of the Indegene Digital Summit 2019 conference in

Latest news

  • Four digital health trends set to reinvent and re-energise pharma Four digital health trends set to reinvent and re-energise pharma

    Although much of the development of AI health products so far has been by tech or hardware specialists, pharma companies are waking up to the possibilities offered by the ‘Internet of ... In just a few years, the early health tech- adopting pharma

  • Healthcare’s voice revolution Healthcare’s voice revolution

    Given that the pharma industry is prevented from advertising directly to consumers almost everywhere (except the USA and New Zealand), being able to provide support to medication users via voice tech ... Conversely, pharma companies that don’t engage

  • The business case for patient engagement The business case for patient engagement

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... It is at a product level, however, that pharma can effectively engage patients for better adherence.

  • Evotec spins off cancer tech into new Breakpoint company Evotec spins off cancer tech into new Breakpoint company

    Will challenge AstraZeneca and others in DNA damage response

  • NHS tech leader departs for digital GP service NHS tech leader departs for digital GP service

    Health secretary Matt Hancock has prioritised digital and tech solutions since taking up his role last year, but a recent HSJ estimate of digital plans suggested NHS budgets won't stretch ... Digital inspiration for pharma on mobile, social media,

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Latest Intelligence

  • Breaking free Breaking free

    So what can pharma do to overcome it? Tech can play a significant role in ensuring new behaviours are maintained in the long term. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • A new EU in the making, what lies ahead for pharma? A new EU in the making, what lies ahead for pharma?

    And the Greens are not really the greatest supporters of the pharma industry…. ... Do you see those laws being passed quickly, and to pharma’s satisfaction?

  • Lonely planet: why there is dwindling value in pharma travelling alone Lonely planet: why there is dwindling value in pharma travelling alone

    If we don’t engage with diverse groups – patients and carers, healthcare providers, research, regulators and policymakers, pharma or tech – we’ll never be able to agree and fully communicate that ... That skill set is often outside the remit,

  • Pfizer and IBM's tech-enabled 'Parkinson’s house' Pfizer and IBM's tech-enabled 'Parkinson’s house'

    Pharma firm looks to technology to help it unlock the doors to breakthrough treatments. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Who don't need no education? Who don't need no education?

    But health tech isn't always created, validated or managed by clinical experts. ... The explosion in health tech is a positive for pharma. But it means we need to go beyond the pill and be present throughout the treatment journey.

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Anatomy Health

We are a health information design consultancy focused on developing simple, accessible and inclusive patient communications. From evaluating existing patient...

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