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Pharma trends

This page shows the latest Pharma trends news and features for those working in and with pharma, biotech and healthcare.

La La Land? The myth of multichannel excellence

La La Land? The myth of multichannel excellence

Rumours of multichannel excellence in pharma are, like celebrating a misawarded Oscar, somewhat premature. ... It doesn’t. In fact, in an industry where investment in the field force bucks the trends of most other business sectors, pharma should do

Latest news

  • 2017 pharma trends: Bon chance! 2017 pharma trends: Bon chance!

    2017 pharma trends: Bon chance! A US take on the power shift in Washington and what it could mean for the industry.

  • 2013: pharma's year of mobile? 2013: pharma's year of mobile?

    2013: pharma's year of mobile? Industry use of the technology stepped up a gear this year. ... Assessing digital trends in pharma is fraught with a certain amount of difficulty.

  • Report to analyse patient-centricity in digital marketing Report to analyse patient-centricity in digital marketing

    The research programme will focus on drivers and trends, including pharma's growing awareness of the importance of customer engagement, the increasing use of social media in drug development, discovery and ... This will include analysis, data, trends,

  • Technology trends facing pharma in 2013 Technology trends facing pharma in 2013

    Technology trends facing pharma in 2013. Context-based services and social media are among the major technology trends pharma will need to embrace in 2013. ... Internal use of social media in pharma also helps build confidence as companies can go beyond

  • Interview: Dan Mathews on pharma marketing trends and the PMEA programme Interview: Dan Mathews on pharma marketing trends and the PMEA programme

    Interview: Dan Mathews on pharma marketing trends and the PMEA programme. ... Dan Mathews, managing partner of Accenture's UK Life Sciences Practice and chair of judges for the Pharmaceutical Market Excellence Awards (PMEA) speaks to Linda Banks on the

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Latest Intelligence

  • 2016: The year when deal-makers took stock? 2016: The year when deal-makers took stock?

    But some things stayed the same in 2016, including the therapeutic areas in which pharma was most interested. ... Digital health is expected to be a major investment area for a wider variety of pharma companies.

  • Transformational technology Transformational technology

    A wave of information. The meeting began by looking at the most important technology trends in pharma. ... In commercial pharma, adherence is a big challenge and opportunity” explained AstraZeneca's Matt Pammer. “

  • Tracking comms trends: 2 + 2 = 7: bad maths, or good sense? Tracking comms trends: 2 + 2 = 7: bad maths, or good sense?

    The response from pharma though, has been encouraging. Economists, innovation hubs, a move to focus more on health outcomes than unit sales. ... For both of these trends we are seeing pharma look outside its own walls – fresh, unsullied thinking is

  • Russia’s approach to health reform Russia’s approach to health reform

    Russia’ s approach to health reform. Pharma needs to monitor trends in the reform agenda to develop optimal strategies. ... These goals set an implicit precedent for both domestic and international investment in the Russian pharma industry on a large

  • Interview: Cavan Redmond, WebMD Interview: Cavan Redmond, WebMD

    It's not just a move that is confined to the more developed nations of Western Europe and the US however, and, just as with trends in the pharma industry itself, ... This rise in technology and the idea of a healthcare continuum is having a substantial

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