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Pharma trends

This page shows the latest Pharma trends news and features for those working in and with pharma, biotech and healthcare.

La La Land? The myth of multichannel excellence

La La Land? The myth of multichannel excellence

So. how are pharma companies faring? The simple answer is: many don’t know. ... It doesn’t. In fact, in an industry where investment in the field force bucks the trends of most other business sectors, pharma should do more to ensure that its MCM

Latest news

  • Top ten tech trends Top ten tech trends

    Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • 2017 pharma trends: Bon chance! 2017 pharma trends: Bon chance!

    A US take on the power shift in Washington and what it could mean for the industry

  • 2013: pharma's year of mobile? 2013: pharma's year of mobile?

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Assessing digital trends in pharma is fraught with a certain amount of difficulty.

  • Report to analyse patient-centricity in digital marketing Report to analyse patient-centricity in digital marketing

    The research programme will focus on drivers and trends, including pharma's growing awareness of the importance of customer engagement, the increasing use of social media in drug development, discovery and ... This will include analysis, data, trends,

  • Technology trends facing pharma in 2013 Technology trends facing pharma in 2013

    Context-based services and social media are among the major technology trends pharma will need to embrace in 2013. ... Internal use of social media in pharma also helps build confidence as companies can go beyond their organisation to engage with

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Latest Intelligence

  • 25 Women Leaders in UK Healthcare 25 Women Leaders in UK Healthcare

    genetic research through to drug development in pharma, and into leadership of several successful UK biotech firms. ... Looking to the big trends of future healthcare, Julie said pharma can learn a lot from companies outside the sector.

  • Launch trends 2019 Launch trends 2019

    Turn the page for more on key trends in pharma launches from Syneos Health. ... What are the big trends in pharma and biotech drug launches for 2019?

  • Tracking comms trends: beyond the event Tracking comms trends: beyond the event

    There’s no substitute for face-to-face meetings. But meetings require a significant investment, with often substantial venue and travel costs, as well as the opportunity costs  of the audience and organiser’s time. Therefore, it’s vital for

  • 2016: The year when deal-makers took stock? 2016: The year when deal-makers took stock?

    But some things stayed the same in 2016, including the therapeutic areas in which pharma was most interested. ... Digital health is expected to be a major investment area for a wider variety of pharma companies.

  • Transformational technology Transformational technology

    A wave of information. The meeting began by looking at the most important technology trends in pharma. ... In commercial pharma, adherence is a big challenge and opportunity” explained AstraZeneca's Matt Pammer.

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