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Pharmaceutical Marketing

This page shows the latest Pharmaceutical Marketing news and features for those working in and with pharma, biotech and healthcare.

2e Creative joins Fishawack Group

2e Creative joins Fishawack Group

Strengthens global healthcare communications network. 2e Creative, a healthcare marketing strategy firm focused on launching pharmaceutical and medical device products, has joined the Fishawack Group.

Latest news

  • PMEA names Dr Paul Stuart-Kregor as Chair of Judges PMEA names Dr Paul Stuart-Kregor as Chair of Judges

    I have been passionate about excellent marketing since my first product manager role back in the mid 1980s,” said Stuart-Kregor. ... The categories are currently under review, but Stuart-Kregor predicts this year’s submissions will showcase

  • Three agencies join forces to form ONEHealth Three agencies join forces to form ONEHealth

    Veronique Cotrel will head up the new agency. Three specialist healthcare agencies have come together to form ONEHealth Communications, a company offering marketing and communications solutions to the pharmaceutical and healthcare ... Home Digital’s

  • The Healthcare Partnership is launched The Healthcare Partnership is launched

    Delivering Salesforce effectiveness consultancy and marketing expertise, The Healthcare Partnership (HCP) supports the pharmaceutical industry with brand implementation deliveries. ... Comprised of a team of pharmaceutical sales and marketing management,

  • UDG Healthcare acquires two New-York-based healthcare agencies UDG Healthcare acquires two New-York-based healthcare agencies

    Founded in 2009 by Natalie McDonald – who will remain with the company as its chief executive following its transition – CreateNYC employs 43 people and offers execution of sales and marketing materials ... Meanwhile, UDG Healthcare’s additional

  • Taming the Monster Taming the Monster

    So in the battle for marketing effectiveness, how can pharmaceutical companies get what they want? ... Pharmaceutical companies are working increasingly hard to improve their marketing effectiveness - but how do they know if they’re moving in the right

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Latest Intelligence

  • Changing direction: adapting to a rapidly-evolving environment Changing direction: adapting to a rapidly-evolving environment

    So where does pharmaceutical marketing sit on the Einstein scale between intelligence and insanity? ... Evidence from across the industry indicates that Einstein’s ‘definition of insanity’ no longer applies to pharmaceutical marketing.

  • Pharmaceutical social media after Cambridge Analytica Pharmaceutical social media after Cambridge Analytica

    In an age when many in the pharmaceutical industry are still cautious about digital marketing, how will the House of Commons’ report affect the industry? ... collection. Permission-based digital communication is already a fundamental concept in

  • Measures for measures Measures for measures

    How you measure marketing effectiveness is one of the biggest challenges facing pharmaceutical marketers. ... We all know that pharmaceutical marketing differs hugely from other industries, but the principles of purpose-led, customer-focused marketing

  • Visualising medicine Visualising medicine

    Harnessing recent digital breakthroughs, pharmaceutical advertising has grown incredibly creative over recent years. ... Digital sales aids and marketing are now firmly on the pharmaceutical agenda.

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Building an environment that encourages, nurtures and harnesses creativity. Twenty years ago, my first ever article as a salaried journalist explored ‘creativity in pharmaceutical marketing’. ... not typically associated with pharmaceutical marketing.

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Latest appointments

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Latest from PMHub

  • Purple Agency Purple Agency

    We have a robust team of strategists, creatives, and medical writers who work together to balance the regulations of pharmaceutical marketing with the drive to build successful brands. ... We are a VEEVA multi-channel Partner with a dedicated team of

  • Lucid Group supercharges its client services team with four spellbinding new hires

    With 5 years’ experience in med comms and prior experience in pharmaceutical sales and marketing, she is a spellbinding addition to the team! ... Kristen Hrusovsky joins Lighthouse as an account director. She has been working in the medical

  • Curb your enthusiasm (if you want to impress)

    How do you build trust in pharmaceutical marketing? Through what you say, not by how loud you shout.

  • 03 Health Services

    Many believe that pharmaceutical marketing has been slow to find the relevance of digital innovation for standard consumer offerings, but the potential to capitalise on technology for health is limitless.

  • 3DforScience - Visuals for Bio & Health

    3DforScience is a Scientific communication and medical animation company for the healthcare sector focused on helping pharmaceutical, biotechnology and healthcare companies for marketing actions through 3D scientific animations, medical illustrations

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Streaming Well

Streaming Well is a healthcare-focused, award-winning video production company which operates in the US and Europe. We create engaging visual...

Latest intelligence

Using human insights to push healthcare communications forward
This blog highlights the value of human perspectives, showing how insights can propel healthcare communications forward to ultimately improve lives...
RWE Blog 4: The place of real-world evidence in the market access strategy
The fourth and final blog in our latest series focuses on market access strategy. This follows our evaluation of the role of real-world data (RWD) and real-world evidence (RWE) in...
RWE Blog 3: Is real-world evidence the holy grail
We began our four-blog series by evaluating the role of real-world data (RWD) and real-world-evidence (RWE) in Real-world challenges and real-world data, and understanding the payer's perspective, in Payers use...

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