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Pharmaceutical Marketing

This page shows the latest Pharmaceutical Marketing news and features for those working in and with pharma, biotech and healthcare.

2e Creative joins Fishawack Group

2e Creative joins Fishawack Group

Strengthens global healthcare communications network. 2e Creative, a healthcare marketing strategy firm focused on launching pharmaceutical and medical device products, has joined the Fishawack Group.

Latest news

  • PMEA names Dr Paul Stuart-Kregor as Chair of Judges PMEA names Dr Paul Stuart-Kregor as Chair of Judges

    I have been passionate about excellent marketing since my first product manager role back in the mid 1980s,” said Stuart-Kregor. ... The categories are currently under review, but Stuart-Kregor predicts this year’s submissions will showcase

  • Three agencies join forces to form ONEHealth Three agencies join forces to form ONEHealth

    Veronique Cotrel will head up the new agency. Three specialist healthcare agencies have come together to form ONEHealth Communications, a company offering marketing and communications solutions to the pharmaceutical and healthcare ... Home Digital’s

  • The Healthcare Partnership is launched The Healthcare Partnership is launched

    Delivering Salesforce effectiveness consultancy and marketing expertise, The Healthcare Partnership (HCP) supports the pharmaceutical industry with brand implementation deliveries. ... Comprised of a team of pharmaceutical sales and marketing management,

  • UDG Healthcare acquires two New-York-based healthcare agencies UDG Healthcare acquires two New-York-based healthcare agencies

    Founded in 2009 by Natalie McDonald – who will remain with the company as its chief executive following its transition – CreateNYC employs 43 people and offers execution of sales and marketing materials ... Meanwhile, UDG Healthcare’s additional

  • Taming the Monster Taming the Monster

    So in the battle for marketing effectiveness, how can pharmaceutical companies get what they want? ... Pharmaceutical companies are working increasingly hard to improve their marketing effectiveness - but how do they know if they’re moving in the right

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Latest Intelligence

  • Pharmaceutical social media after Cambridge Analytica Pharmaceutical social media after Cambridge Analytica

    In an age when many in the pharmaceutical industry are still cautious about digital marketing, how will the House of Commons’ report affect the industry? ... collection. Permission-based digital communication is already a fundamental concept in

  • Measures for measures Measures for measures

    How you measure marketing effectiveness is one of the biggest challenges facing pharmaceutical marketers. ... We all know that pharmaceutical marketing differs hugely from other industries, but the principles of purpose-led, customer-focused marketing

  • Visualising medicine Visualising medicine

    Harnessing recent digital breakthroughs, pharmaceutical advertising has grown incredibly creative over recent years. ... Digital sales aids and marketing are now firmly on the pharmaceutical agenda.

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Building an environment that encourages, nurtures and harnesses creativity. Twenty years ago, my first ever article as a salaried journalist explored ‘creativity in pharmaceutical marketing’. ... not typically associated with pharmaceutical marketing.

  • Getting multichannel marketing right Getting multichannel marketing right

    This will be a boon for multichannel marketing but the trend has its downsides. ... Positive feedback loops. Effectively managing these tasks is challenging and requires skills beyond those traditionally needed to run pharmaceutical marketing campaigns.

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Latest appointments

  • Changes at Oxford PharmaGenesis, Reynolds-Mackenzie and more Changes at Oxford PharmaGenesis, Reynolds-Mackenzie and more

    He has 30 years’ experience in sales and marketing within the pharmaceutical industry having previously held roles for AstraZeneca and ALK.

  • Ashfield, Health Unlimited and Ashley Communications add to their teams Ashfield, Health Unlimited and Ashley Communications add to their teams

    The latest med comms movers. Ashfield appoints Novo’s sales and marketing director. ... He brings to us a rare blend of pharmaceutical sales and marketing expertise as well as services sector understanding.

  • Novo Nordisk appoints new general manager Novo Nordisk appoints new general manager

    Sahota started his pharmaceutical career in sales and marketing with companies which formed Sanofi Aventis, before moving to SmithKline Beecham - now GlaxoSmithKline - where he held a number of commercial leadership roles

  • Helsinn Therapeutics names Paul Rittman as CEO Helsinn Therapeutics names Paul Rittman as CEO

    Rittman, who succeeds William Mann, takes up his new role on 5 March and has pharmaceutical industry experience from previous commercial and general management roles. ... Riccardo Bragila, vice chairman and chief executive officer for Helsinn Group, said:

  • ThromboGenics bolsters leadership team ThromboGenics bolsters leadership team

    Meanwhile, Vinciane Vangeersdaele has taken up the chief commercial officer position following 15 years of experience in a variety of sales and marketing leadership roles in the pharmaceutical industry, the latest ... She will also lead the strategic

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