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Pharmaceutical Marketing

This page shows the latest Pharmaceutical Marketing news and features for those working in and with pharma, biotech and healthcare.

The Healthcare Partnership is launched

The Healthcare Partnership is launched

Delivering Salesforce effectiveness consultancy and marketing expertise, The Healthcare Partnership (HCP) supports the pharmaceutical industry with brand implementation deliveries. ... Comprised of a team of pharmaceutical sales and marketing management,

Latest news

  • UDG Healthcare acquires two New-York-based healthcare agencies UDG Healthcare acquires two New-York-based healthcare agencies

    Founded in 2009 by Natalie McDonald – who will remain with the company as its chief executive following its transition – CreateNYC employs 43 people and offers execution of sales and marketing materials ... Meanwhile, UDG Healthcare’s additional

  • Taming the Monster Taming the Monster

    So in the battle for marketing effectiveness, how can pharmaceutical companies get what they want? ... Pharmaceutical companies are working increasingly hard to improve their marketing effectiveness - but how do they know if they’re moving in the right

  • New medical media agency launched in UK New medical media agency launched in UK

    Method Medical Media will focus on marketing and social media. London-based agency, Method Medical Media has opened its doors to UK, European and international clients today, offering expertise in content, ... social media and search engine marketing to

  • Havas brings consumer and professional health within one division Havas brings consumer and professional health within one division

    lifestyles. "Our new broader remit, a next generation humanistic name and mission will enable us to deliver even more fully on our promise to clients to execute end-to-end marketing ... Havas Health &You will be truly 'Together' in the best sense,

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    A 2016 DT Associates study of Pharma CX found that, despite recognising CX as one of the biggest business opportunities in the industry, marketing managers at large pharmaceutical companies are currently ... However, in the technology-led era of

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Latest Intelligence

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Building an environment that encourages, nurtures and harnesses creativity. Twenty years ago, my first ever article as a salaried journalist explored ‘creativity in pharmaceutical marketing’. ... not typically associated with pharmaceutical marketing.

  • Getting multichannel marketing right Getting multichannel marketing right

    This will be a boon for multichannel marketing but the trend has its downsides. ... Positive feedback loops. Effectively managing these tasks is challenging and requires skills beyond those traditionally needed to run pharmaceutical marketing campaigns.

  • Understanding HCPs to build a meaningful brand Understanding HCPs to build a meaningful brand

    In the regulated world of pharmaceutical marketing,   how can a brand build a meaningful relationship with its customers? ... those pharmaceutical companies with the highest brand sentiment are also among the most prolific online.

  • When is it time to rebrand? When is it time to rebrand?

    values. Historically, the pharmaceutical industry invested significantly in marketing campaigns for a specific drug. ... The pharmaceutical industry can benefit from a disciplined branding process that includes research, brand strategy, design execution,

  • Digital mania - a question of value Digital mania - a question of value

    Right now, pharmaceutical marketing appears disproportionally focused on the digital, multi-channel or omni-channel (choose your company’s orthodoxy). ... It is a marketing mania that does not necessarily deliver to its full potential value.

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Latest appointments

  • Changes at Oxford PharmaGenesis, Reynolds-Mackenzie and more Changes at Oxford PharmaGenesis, Reynolds-Mackenzie and more

    He has 30 years’ experience in sales and marketing within the pharmaceutical industry having previously held roles for AstraZeneca and ALK.

  • Ashfield, Health Unlimited and Ashley Communications add to their teams Ashfield, Health Unlimited and Ashley Communications add to their teams

    The latest med comms movers. Ashfield appoints Novo’s sales and marketing director. ... He brings to us a rare blend of pharmaceutical sales and marketing expertise as well as services sector understanding.

  • Novo Nordisk appoints new general manager Novo Nordisk appoints new general manager

    Sahota started his pharmaceutical career in sales and marketing with companies which formed Sanofi Aventis, before moving to SmithKline Beecham - now GlaxoSmithKline - where he held a number of commercial leadership roles

  • Helsinn Therapeutics names Paul Rittman as CEO Helsinn Therapeutics names Paul Rittman as CEO

    Rittman, who succeeds William Mann, takes up his new role on 5 March and has pharmaceutical industry experience from previous commercial and general management roles. ... Riccardo Bragila, vice chairman and chief executive officer for Helsinn Group, said:

  • ThromboGenics bolsters leadership team ThromboGenics bolsters leadership team

    Meanwhile, Vinciane Vangeersdaele has taken up the chief commercial officer position following 15 years of experience in a variety of sales and marketing leadership roles in the pharmaceutical industry, the latest ... She will also lead the strategic

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Latest from PMHub

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Porterhouse Medical Group

The Porterhouse Medical Group provides market research, insights, and scientific and medical communication services to the pharmaceutical industry across the...

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