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Pharmaceutical Marketing

This page shows the latest Pharmaceutical Marketing news and features for those working in and with pharma, biotech and healthcare.

UDG Healthcare acquires two New-York-based healthcare agencies

UDG Healthcare acquires two New-York-based healthcare agencies

Founded in 2009 by Natalie McDonald – who will remain with the company as its chief executive officer following its transition – CreateNYC employs 43 people and offers execution of sales and marketing ... Meanwhile, UDG Healthcare’s additional

Latest news

  • Taming the Monster Taming the Monster

    So in the battle for marketing effectiveness, how can pharmaceutical companies get what they want? ... Pharmaceutical companies are working increasingly hard to improve their marketing effectiveness - but how do they know if they’re moving in the right

  • New medical media agency launched in UK New medical media agency launched in UK

    New medical media agency launched in UK. Method Medical Media will focus on marketing and social media. ... London-based agency, Method Medical Media has opened its doors to UK, European and international clients today, offering expertise in content,

  • Havas brings consumer and professional health within one division Havas brings consumer and professional health within one division

    lifestyles. "Our new broader remit, a next generation humanistic name and mission will enable us to deliver even more fully on our promise to clients to execute end-to-end marketing ... Havas Health &You will be truly 'Together' in the best sense,

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    A 2016 DT Associates study of Pharma CX found that, despite recognising CX as one of the biggest business opportunities in the industry, marketing managers at large pharmaceutical companies are currently ... However, in the technology-led era of

  • Generic version of AZ’s Iressa launched in China Generic version of AZ’s Iressa launched in China

    AstraZeneca's lung cancer therapy Iressa (gefitinib) is facing generic competition in China, after Qilu Pharmaceutical's Yiruike won marketing authorisation earlier this week.

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Latest Intelligence

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Twenty years ago, my first ever article as a salaried journalist explored ‘creativity in pharmaceutical marketing’. ... not typically associated with pharmaceutical marketing.

  • Understanding HCPs to build a meaningful brand Understanding HCPs to build a meaningful brand

    Understanding HCPs to build a meaningful brand. In the regulated world of pharmaceutical marketing, how can a brand build a meaningful relationship with its customers? ... those pharmaceutical companies with the highest brand sentiment are also among the

  • When is it time to rebrand? When is it time to rebrand?

    values. Historically, the pharmaceutical industry invested significantly in marketing campaigns for a specific drug. ... The pharmaceutical industry can benefit from a disciplined branding process that includes research, brand strategy, design execution,

  • Digital mania - a question of value Digital mania - a question of value

    Right now, pharmaceutical marketing appears disproportionally focused on the digital, multi-channel or omni-channel (choose your company’s orthodoxy). ... It is a marketing mania that does not necessarily deliver to its full potential value.

  • Marketing excellence starts with benchmarking Marketing excellence starts with benchmarking

    Most pharmaceutical companies use internal checks and balances to ensure that their marketing is up to scratch. ... Ed Corbett is a principal at Novasecta, Europe's leading pharmaceutical strategy firm.

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Latest appointments

  • Ashfield, Health Unlimited and Ashley Communications adds to their teams Ashfield, Health Unlimited and Ashley Communications adds to their teams

    Ashfield appoints Novo’s sales and marketing director. Pierre Van Weperen (pictured above) has joined Ashfield as its commercial and patient solutions managing director for the UK. ... He brings to us a rare blend of pharmaceutical sales and marketing

  • Novo Nordisk appoints new general manager Novo Nordisk appoints new general manager

    Sahota started his pharmaceutical career in sales and marketing with companies which formed Sanofi Aventis, before moving to SmithKline Beecham - now GlaxoSmithKline - where he held a number of commercial leadership roles

  • Helsinn Therapeutics names Paul Rittman as CEO Helsinn Therapeutics names Paul Rittman as CEO

    Helsinn, a Swiss pharmaceutical group focused on cancer care products, has appointed Paul Rittman as its new chief executive officer. ... Riccardo Bragila, vice chairman and chief executive officer for Helsinn Group, said: “I am delighted to welcome

  • ThromboGenics bolsters leadership team ThromboGenics bolsters leadership team

    Meanwhile, Vinciane Vangeersdaele has taken up the chief commercial officer position following 15 years of experience in a variety of sales and marketing leadership roles in the pharmaceutical industry, the latest ... She will also lead the strategic

  • Lighthouse Medical Communications appoints Andy Willmer as managing director Lighthouse Medical Communications appoints Andy Willmer as managing director

    Following several senior roles within Pharmacia, Biovail and Roche, Willmer brings pharmaceutical, healthcare marketing and brand communications experience to the agency. ... His most recent position was with Oglivy CommonHealth in the US, where he was

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