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Pharmaceutical Marketing

This page shows the latest Pharmaceutical Marketing news and features for those working in and with pharma, biotech and healthcare.

Taming the Monster

Taming the Monster

So in the battle for marketing effectiveness, how can pharmaceutical companies get what they want? ... Pharmaceutical companies are working increasingly hard to improve their marketing effectiveness - but how do they know if they’re moving in the right

Latest news

  • New medical media agency launched in UK New medical media agency launched in UK

    New medical media agency launched in UK. Method Medical Media will focus on marketing and social media. ... London-based agency, Method Medical Media has opened its doors to UK, European and international clients today, offering expertise in content,

  • Havas brings consumer and professional health within one division Havas brings consumer and professional health within one division

    lifestyles. "Our new broader remit, a next generation humanistic name and mission will enable us to deliver even more fully on our promise to clients to execute end-to-end marketing ... Havas Health &You will be truly 'Together' in the best sense,

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    A 2016 DT Associates study of Pharma CX found that, despite recognising CX as one of the biggest business opportunities in the industry, marketing managers at large pharmaceutical companies are currently ... However, in the technology-led era of

  • Generic version of AZ’s Iressa launched in China Generic version of AZ’s Iressa launched in China

    AstraZeneca's lung cancer therapy Iressa (gefitinib) is facing generic competition in China, after Qilu Pharmaceutical's Yiruike won marketing authorisation earlier this week.

  • New healthcare comms agency launched in UK New healthcare comms agency launched in UK

    Healthcare communications specialists Fiona Edwards and Katie Langdon have launched a new creative agency specialising in pharmaceutical marketing services. ... The new agency offers the full spectrum of pharmaceutical marketing services - including

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Latest Intelligence

  • When is it time to rebrand? When is it time to rebrand?

    values. Historically, the pharmaceutical industry invested significantly in marketing campaigns for a specific drug. ... The pharmaceutical industry can benefit from a disciplined branding process that includes research, brand strategy, design execution,

  • Digital mania - a question of value Digital mania - a question of value

    Right now, pharmaceutical marketing appears disproportionally focused on the digital, multi-channel or omni-channel (choose your company’s orthodoxy). ... It is a marketing mania that does not necessarily deliver to its full potential value.

  • Marketing excellence starts with benchmarking Marketing excellence starts with benchmarking

    Most pharmaceutical companies use internal checks and balances to ensure that their marketing is up to scratch. ... Ed Corbett is a principal at Novasecta, Europe's leading pharmaceutical strategy firm.

  • Warning signs Warning signs

    Warning signs. Making the most of multichannel marketing. It’s fair to say that the European pharmaceutical industry’s adoption of multichannel marketing (MCM) has been slow, cautious and variable. ... Return on Marketing Investment is the ultimate

  • So, you think you can multitask? So, you think you can multitask?

    Mel is on the marketing team of a large pharmaceutical company and she’s already analysed data from over 1, 000 unique journeys on an online patient support programme, written and ... a number of highly skilled and often well-paid consultancy and

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Latest appointments

  • Novo Nordisk appoints new general manager Novo Nordisk appoints new general manager

    Sahota started his pharmaceutical career in sales and marketing with companies which formed Sanofi Aventis, before moving to SmithKline Beecham - now GlaxoSmithKline - where he held a number of commercial leadership roles

  • Helsinn Therapeutics names Paul Rittman as CEO Helsinn Therapeutics names Paul Rittman as CEO

    Helsinn, a Swiss pharmaceutical group focused on cancer care products, has appointed Paul Rittman as its new chief executive officer. ... Riccardo Bragila, vice chairman and chief executive officer for Helsinn Group, said: “I am delighted to welcome

  • ThromboGenics bolsters leadership team ThromboGenics bolsters leadership team

    Meanwhile, Vinciane Vangeersdaele has taken up the chief commercial officer position following 15 years of experience in a variety of sales and marketing leadership roles in the pharmaceutical industry, the latest ... She will also lead the strategic

  • Lighthouse Medical Communications appoints Andy Willmer as managing director Lighthouse Medical Communications appoints Andy Willmer as managing director

    Following several senior roles within Pharmacia, Biovail and Roche, Willmer brings pharmaceutical, healthcare marketing and brand communications experience to the agency. ... His most recent position was with Oglivy CommonHealth in the US, where he was

  • Nabriva Therapeutics appoints new chief commercial officer Nabriva Therapeutics appoints new chief commercial officer

    Lavino joins the Austrian clinical-stage biopharma firm from Merck &Co (MSD), bringing nearly two decades of pharmaceutical sales and marketing experience with expertise in anti-infective medications. ... Prior to serving MSD as its acting vice president,

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Latest from PMHub

  • Engaging patients in their clinical trial journey

    The compliance levels were massively improved. Those in the marketing world are breaking down the traditional lines of communication, there is no longer a division between digital and hard copy marketing,

  • A man walks into a surgery: The role of storytelling in pharma marketing

    A man walks into a surgery: The role of storytelling in pharma marketing. ... You may recognise these as first lines of famous stories. But what have they got to do with pharmaceutical marketing?

  • Maria Eletskaya joins Cello Health Insight

    Cello Health delivers cutting-edge professional marketing services to the global pharmaceutical and health sectors. ... Cello Health Insight: global marketing research and customer insight. Cello Health Consulting: strategic consultancy.

  • emotive MD joins Executive Committee of PM Society

    The PM Society. The PM Society is a not-for-profit organisation, which was founded 40 years ago as the Pharmaceutical Marketing Society. ... Today, it has 2120 active members from over 230 companies and drives marketing excellence and education across

  • PEGASUS JOINS ASHFIELD HEALTHCARE COMMUNICATIONS

    For more information please contact:. Marketing/communications media:. Duncan Mackenzie-Reid 44 (0) 1273 712000 dmackenzie-reid@thisispegasus.co.uk / info@thisispegasus.co.uk. ... Ashfield Commercial &Medical Services is a global leader in the

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