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physicians

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NOR-SWITCH – the final piece in the biosimilar puzzle?

As more biosimilars become available globally, physicians, payers and patients alike are keen to understand the safety of switching

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What’s on the horizon?

The evolving role of the healthcare expert.

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Thinking outside the medicine box

Understanding broad patient perspectives and needs, and gathering deeper insight into patients’ day-to-day experiences

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A New View

Creating value is key to the future of marketing

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Assisting adherence

How one app aims to support patients

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How digital content helps HCPs curb opioid abuse through better prescribing decisions

The patient experience and possibly adherence is affected by the extent to which they feel their participation is valued

On the road with the millennial HCP

Directions in behaviour change: From translating the theory into practice to looking at its design implications and beyond, we put behavioural change under the spotlight

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The rise and rise of Generation Now

Investigating the positive changes millennials are bringing to healthcare

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UK Sepsis Trust teams up with sepsis feature film Starfish

Calls for better sepsis care ahead of Dept of Health awareness campaign

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Two-thirds of HCPs access drug data online every week

EPG survey also finds similar numbers search out treatment guidelines

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NHS marks its Twitter debut with story-sharing initiative

Three-month project will see a patient or staff member take over the new account

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Health activators lack confidence in primary healthcare

Survey finds patient decision-makers increasingly turning to non-traditional sources

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