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physicians

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UCB launches UK product helpline for patients and HCPs

UCBCares will answer treatment queries and use feedback to drive innovation

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Safe from harm?

Which healthcare systems inspire patient confidence?

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Who’s listening? Why a tailored approach to education improves outcomes

In an increasingly resource-constrained environment with a growing need to show measurable impact in patient outcomes, medical education needs to smarten up. A blanket approach is no longer enough: we...

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Thornton & Ross Dermatology launches eczema consultation tool

Aims to help HCPs identify and tackle the impact of the skin condition

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Multichannel: the essential European revolution

Boosting the digital component in Europe's multichannel engagement strategy

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Drug of choice

Can patients make the right decisions?

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Gilead launches European hep C awareness drive

Aims to highlight significance of cure through patient storytelling initiative

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Making a difference with medical education

Curiosity drives us, tenacity allows us to rise and creativity enables us to shine

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Evolve or die

How brand teams can bring more value to their customers

ABPI London offices

UK pharma HCP payment database goes live

Two-thirds of payments related to research and development work

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Connected Healthcare

Digital technologies are bringing healthcare professionals (HCPs) and their patients ever closer, and the potential benefits of this type of engagement seem to be many.

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Digitally yours: How to build effective relationships in virtual space

Can you imagine life without mobile and digital access? Certainly not. But is the healthcare sector making the most of the opportunities?

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