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Physicians Interactive

This page shows the latest Physicians Interactive news and features for those working in and with pharma, biotech and healthcare.

Merck & Co reorganises its HCP communities, hands Univadis to Physicians Interactive

Merck & Co reorganises its HCP communities, hands Univadis to Physicians Interactive

Both Univadis and Physicians Interactive are wholly-owned independent subsidiaries of the US pharma company, but their respective HCP networks have until now been run separately from each other. ... Univadis will now operate as part of digital marketing

Latest news

  • Physicians Interactive acquires Tomorrow Networks Physicians Interactive acquires Tomorrow Networks

    With 219 million smartphone subscriptions in the US and more than 80 per cent of physicians using mobile devices in the workplace, the need to reach people in highly targeted and ... We are thrilled to join the Physicians Interactive team and excited by

  • STEPs to fight infection

    Medical education case study: engaging and educating physicians on the appropriate use of Tygacil. ... The multi-faceted STEP programme provided a range of innovative, interactive and educational platforms to enable physicians to share their Tygacil

  • Ensuring best practice

    Tactics. This resource will initially be used by Ipsen personnel to present a choice of interactive elements to physicians. ... Client:Ipsen Pharmaceuticals. Agency:MedSense. Campaign:Adult Arm Spasticity Interactive Case Studies Resource.

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Latest Intelligence

  • From push to pull: what makes effective multichannel marketing? From push to pull: what makes effective multichannel marketing?

    How designing CME becomes a listen and learn exercise as physicians are adapting to social media. ... The world of continuing medical education has become interactive, and enters new realms as physicians discuss and follow-up on their lessons with peers.

  • Driving lasting collaborations Driving lasting collaborations

    Dr Wolfgang Renz, contributing writer, will be presenting how Physicians Interactive has successfully applied collaborative models in pharma at the May 12, CreateHealth.io conference on Customer Experience for Pharma in ... President of international

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