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- PMLiVE

pill formulation

- PMLiVE

Mobile health and patient outcomes

Putting the humanity back into patient care

The new pharma marketing playbook

Do you know about the 5 key areas that must be in your pharma marketing playbook?

An agency called Owen

Pharma Customer Centricity

Pharma needs to evolve from customer-centricity to stakeholder-centricity

Customer-centricity and patient-centricity is no longer enough for pharma sales and marketing strategies as digital promises better customer experiences for all pharma stakeholders.

An agency called Owen

- PMLiVE

‘Nothing about us without us’

Why patient engagement is essential throughout the entire product life cycle

- PMLiVE

Power to the people

The rise of patient engagement

- PMLiVE

Executional Excellence – creating work that works

In the Executional Excellence edition of Perspective magazine, we explore topics around the ‘executional excellence’ theme – creating work that works.

Blue Latitude Health

Patient Assistance Programme Evaluation for Cardiovascular Conditions

Our client had launched a self-injection treatment for cardiovascular conditions and were creating an accompanying Patient Assistance Programme (PAP) to educate patients in the use and uptake of this product.Read the case...

Research Partnership

- PMLiVE

Pharma’s reputation on the wane, say patient groups

Survey outlines their demands that the industry "must do better" for its patients

Patient Centricity: Turning Rhetoric into Reality

Live webinar: Thursday 30th March 10:00 EDT / 15:00 BST / 16:00 CEST

Research Partnership

- PMLiVE

What’s on the horizon?

The evolving role of the healthcare expert.

- PMLiVE

A New View

Creating value is key to the future of marketing

- PMLiVE

PC: Patient-centricity or merely politically correct?

It is time that pharma started prioritising patient-centricity activities, so that the concept becomes something that patients notice and benefit from, rather than just a mantra

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