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PME

This page shows the latest PME news and features for those working in and with pharma, biotech and healthcare.

Innovate UK awards £1m for AI drug discovery project

Innovate UK awards £1m for AI drug discovery project

Project aims to use deep learning to utilise complex medicine data

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  • Making a Difference - The Future of Pharma

    Making a Difference - The Future of Pharma. In the July/August edition of  PME, Dennis O’ Brien, Lucid CEO and co-founder, discusses the public perception of the pharma industry today,

  • The True Potential of Mobile Health Tech

    The True Potential of Mobile Health Tech. In a recent edition of PME, Dennis O’ Brien, Lucid CEO and co-founder, discusses the potential of mobile health in improving patient outcomes –

  • The Heart of the Matter 6 – to tweet or not to tweet?

    The Heart of the Matter 6 – to tweet or not to tweet? Communication models have moved on – so why are parts of the pharmaceuticals industry stuck in the dark ages when it comes to adopting a truly multichannel approach in the pre-launch phase?

  • Technology: the missing link in true patient engagement?

    Technology: the missing link in true patient engagement? A new thought-leadership piece discussing technology and patient engagement is featured in PME and on PMLiVE. ... Read more here. A new thought-leadership piece by emotive, Technology: the missing

  • The Journey to excellence

    Reflections_on_excellence_in_marketing_-_PSK_-_PME_Nov15.pdf.

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Independent healthcare communications agency with a passion to develop inspirational ideas that create sustained and positive change. Whether it is...

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