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PME

This page shows the latest PME news and features for those working in and with pharma, biotech and healthcare.

AZ’s MYSTIC survival data is in – and it’s a bust

AZ’s MYSTIC survival data is in – and it’s a bust

Imfinzi failed to achieve OS improvement

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  • Making a Difference - The Future of Pharma

    Making a Difference - The Future of Pharma. In the July/August edition of  PME, Dennis O’ Brien, Lucid CEO and co-founder, discusses the public perception of the pharma industry today,

  • The True Potential of Mobile Health Tech

    The True Potential of Mobile Health Tech. In a recent edition of PME, Dennis O’ Brien, Lucid CEO and co-founder, discusses the potential of mobile health in improving patient outcomes –

  • The Heart of the Matter 6 – to tweet or not to tweet?

    The Heart of the Matter 6 – to tweet or not to tweet? Communication models have moved on – so why are parts of the pharmaceuticals industry stuck in the dark ages when it comes to adopting a truly multichannel approach in the pre-launch phase?

  • Technology: the missing link in true patient engagement?

    Technology: the missing link in true patient engagement? A new thought-leadership piece discussing technology and patient engagement is featured in PME and on PMLiVE. ... Read more here. A new thought-leadership piece by emotive, Technology: the missing

  • The Journey to excellence

    Reflections_on_excellence_in_marketing_-_PSK_-_PME_Nov15.pdf.

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W2O Group

W2O Group is an integrated marketing agency with expertise in brand and digital strategy, creative development and communications services. We...

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Marketing to healthcare professionals – what’s the key ingredient missing from most campaigns?
What do you think is the difference between a campaign developed to win a share-of-mind with consumers and a campaign designed to gain the attention of healthcare professionals?...
What everyone forgets about good organisational change in pharma
Natasha Cowan speaks to Daphne Chung, Head of Organisational Transformation, to learn how she ensures smooth organisational change that takes all stakeholders into account....
Live from Singapore: Oncology in APAC - Evaluating the opportunity for novel therapies
Live webinar: Tuesday 11th December 2018,16:00 SGT / 17:00 JST...

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