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Pointlogic

This page shows the latest Pointlogic news and features for those working in and with pharma, biotech and healthcare.

Kantar Media and Pointlogic unveil comms planning platform

Will determine most appropriate channel for reaching target audiences. New York-based agency Kantar Media is collaborating with software provider Pointlogic to develop a communications planning platform within the US consumer ... Launching next month,

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VCCP Health

We’re the challenger agency for challenger brands. Brands with a point to prove. Rx, OTC and wellness brands run by...

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From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
How pharma is progressing their commitment in patient engagement...
Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
Breaking Bad
Six behaviours separate the good brand teams from the bad...

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