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positioning

This page shows the latest positioning news and features for those working in and with pharma, biotech and healthcare.

How to lead a successful launch in the future

How to lead a successful launch in the future

to define and align on key elements: the launch vision, objectives, specific areas of success or focus, the target patient, positioning, key messages, content and story flow as well as a

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COUCH Health

We are a patient engagement agency committed to making clinical study experiences human. By guiding organisations in making everything they...

Latest intelligence

Understanding behaviour change: A Porterhouse Insights specialism
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Robust Review: COVID19 Assessment
See how our client utilized Rapid Payer Response (RPR) to stay informed and gain continuous insights during the recent global pandemic (COVID19)...
Human behaviour - Sept 21
All change – how untangling human behaviour can encourage better health
Driving better patient outcomes through clear, achievable practical steps that are underpinned by transparent evidence...