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positioning

This page shows the latest positioning news and features for those working in and with pharma, biotech and healthcare.

New leader at Medivir after setbacks

New leader at Medivir after setbacks

Medivir bought the rights to remetinostat from TetraLogic Pharma for $12m upfront in November 2016, and is positioning the HDAC inhibitor as an alternative to current therapies for CTCL, addressing a

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Latest Intelligence

  • The race for an HIV ‘cure’ The race for an HIV ‘cure’

    But Elliott insists that the striving and market positioning need to synchronise with the needs of people living with HIV for new treatments to have a transformative impact in the Western

  • The true potential of mobile health tech The true potential of mobile health tech

    If you look at Lloyds Bank, they are positioning themselves as being able to take care of much more of your life than a traditional bank can by being a holistic

  • Market access

    Healthcare terms - Market access.

  • Delivering real patient value Delivering real patient value

    We strongly believe patients should play a more prominent role in ensuring that the positioning of new drugs factors in the patient perspective and needs, and this perspective is captured by

  • Biologic or biosimilar: what are prescribers thinking? Biologic or biosimilar: what are prescribers thinking?

    Opportunities should be met with an informed strategy based on an accurate perspective of the future market and optimal brand positioning within it.

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Latest appointments

  • Storm Therapeutics strengthens its board Storm Therapeutics strengthens its board

    We look forward to Paul’s input on development and positioning of Storm’s emerging RNA epigenetics platform and programmes.”.

  • e-Therapeutics appoints new CEO e-Therapeutics appoints new CEO

    I am looking forward to engaging with our key stakeholders as well as subsequently positioning and promoting the company to an industry which needs the assets and solutions we can provide.”.

  • Bayer appoints head of EU liaison office Bayer appoints head of EU liaison office

    Meanwhile, Halling (pictured left) moves to Bayer's headquarters in Leverkusen to head the company's corporate policy and strategy unit, with responsibility for Bayer's political lobbying positioning.

  • Clark Health Communications expands senior team Clark Health Communications expands senior team

    I am excited to be working with this expanded team to bring our new positioning to life in the next chapter of the CHC story.”.

  • David Paragamian joins Razorfish Health David Paragamian joins Razorfish Health

    Paragamian said: “ Razorfish Health's positioning as a unique health and wellness agency with the deepest digital roots, strong analytics and outstanding creative makes us a unique full-service partner to

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Latest from PMHub

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