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positioning

This page shows the latest positioning news and features for those working in and with pharma, biotech and healthcare.

FDA clears Lilly’s Taltz for ankylosing spondylitis

FDA clears Lilly’s Taltz for ankylosing spondylitis

the competitive positioning of its drug.

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Latest Intelligence

  • Why everyone in pharma is bending over backwards to be agile Why everyone in pharma is bending over backwards to be agile

    Other partners, positioning themselves as being experienced in Agility, will take preference.

  • Biotech profile: Tom Evans, CEO, Vaccitech.

    The positioning of the vaccine for use in multiple settings will allow us to engage a large pool of potential partners, including those both with and without an existing influenza vaccine

  • Breaking Bad Breaking Bad

    In brand teams, fundamental terms like market segment or positioning are frequently used with no regard for their tight, technical meaning.

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    An increasing number are positioning the rep as the ‘orchestrator’ of the customer journey, sitting at the centre of the dialogue to direct communications across relevant channels based on identifiable preferences

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    Develop a positioning you can tweet. Everyone knows that a good brand positioning and proposition is pivotal. ... Too often, the desire to not be niched and to appeal to as wide an audience as possible leads to a ‘vanilla’ positioning.

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Latest appointments

  • Storm Therapeutics strengthens its board Storm Therapeutics strengthens its board

    We look forward to Paul’s input on development and positioning of Storm’s emerging RNA epigenetics platform and programmes.”.

  • e-Therapeutics appoints new CEO e-Therapeutics appoints new CEO

    I am looking forward to engaging with our key stakeholders as well as subsequently positioning and promoting the company to an industry which needs the assets and solutions we can provide.”.

  • Bayer appoints head of EU liaison office Bayer appoints head of EU liaison office

    Meanwhile, Halling (pictured left) moves to Bayer's headquarters in Leverkusen to head the company's corporate policy and strategy unit, with responsibility for Bayer's political lobbying positioning.

  • Clark Health Communications expands senior team Clark Health Communications expands senior team

    I am excited to be working with this expanded team to bring our new positioning to life in the next chapter of the CHC story.”.

  • David Paragamian joins Razorfish Health David Paragamian joins Razorfish Health

    Paragamian said: “Razorfish Health's positioning as a unique health and wellness agency with the deepest digital roots, strong analytics and outstanding creative makes us a unique full-service partner to

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Latest from PMHub

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Wisepress

Wisepress is a medical bookseller promoting and selling books worldwide, both online and via the 200 European medical conferences that...

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