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positioning

This page shows the latest positioning news and features for those working in and with pharma, biotech and healthcare.

McCann Health's next challenge: creative differentiation

McCann Health's next challenge: creative differentiation

The move is changing the way pharma communicates and this became clear to our CEO John Cahill, so as a result we are positioning ourselves to prepare for that shift and

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Latest Intelligence

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    An increasing number are positioning the rep as the ‘orchestrator’ of the customer journey, sitting at the centre of the dialogue to direct communications across relevant channels based on identifiable preferences

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    Develop a positioning you can tweet. Everyone knows that a good brand positioning and proposition is pivotal. ... Too often, the desire to not be niched and to appeal to as wide an audience as possible leads to a ‘vanilla’ positioning.

  • Five questions guiding the way to actual patient-centricity Five questions guiding the way to actual patient-centricity

    In summary, patient-centricity used as a ‘gimmick’ in positioning statements bears the undeniable risk of damaging trust and reputation.

  • The race for a HIV ‘cure’ The race for a HIV ‘cure’

    But Elliott insists that the striving and market positioning need to synchronise with the needs of people living with HIV for new treatments to have a transformative impact in the Western

  • The true potential of mobile health tech The true potential of mobile health tech

    If you look at Lloyds Bank, they are positioning themselves as being able to take care of much more of your life than a traditional bank can by being a holistic

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Latest appointments

  • Storm Therapeutics strengthens its board Storm Therapeutics strengthens its board

    We look forward to Paul’s input on development and positioning of Storm’s emerging RNA epigenetics platform and programmes.”.

  • e-Therapeutics appoints new CEO e-Therapeutics appoints new CEO

    I am looking forward to engaging with our key stakeholders as well as subsequently positioning and promoting the company to an industry which needs the assets and solutions we can provide.”.

  • Bayer appoints head of EU liaison office Bayer appoints head of EU liaison office

    Meanwhile, Halling (pictured left) moves to Bayer's headquarters in Leverkusen to head the company's corporate policy and strategy unit, with responsibility for Bayer's political lobbying positioning.

  • Clark Health Communications expands senior team Clark Health Communications expands senior team

    I am excited to be working with this expanded team to bring our new positioning to life in the next chapter of the CHC story.”.

  • David Paragamian joins Razorfish Health David Paragamian joins Razorfish Health

    Paragamian said: “Razorfish Health's positioning as a unique health and wellness agency with the deepest digital roots, strong analytics and outstanding creative makes us a unique full-service partner to

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Latest from PMHub

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