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Precision Medicines Initiative

This page shows the latest Precision Medicines Initiative news and features for those working in and with pharma, biotech and healthcare.

US precision medicine push gathers momentum

US precision medicine push gathers momentum

US precision medicine push gathers momentum. Hopes to ‘ revolutionise’ medicines through creation of shared healthcare databases. ... A year after President Obama's Precision Medicines Initiative was unveiled, the first pilots in the one million

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GEM Marketing Ltd

GEM, a small but perfectly formed integrated marketing agency servicing the pharmaceutical industry....

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Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....