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- PMLiVE

Five key trends in precision and personalised healthcare

Here, we deep dive into five of the key trends in precision medicine and personalised healthcare to explore how the healthcare industry is changing and how pharmaceutical and biotech companies...

Blue Latitude Health

- PMLiVE

Measures for measures

Why pharma’s marketing metrics must close the loop

Creative review: ESMO 2018

BLH reviews the creative concepts exhibited at the European Society for Medical Oncology (ESMO) 2018 Congress, crowning our best booth winners and giving key insights on how to develop an...

Blue Latitude Health

- PMLiVE

eConsent: Busting regulatory myths

‘eConsent improves the way consent is obtained, helps keep participants better informed and easily tracks study progress results’

- PMLiVE

A catalyst for change

China’s plan to boost innovation and improve drug accessibility

Risky business for pharma

China, Russia and Brazil are expected to provide the most issues

Transforming access in rare diseases

A quiet revolution is underway that could transform access to medicines in rare diseases, according to Duchenne UK, the charity at the heart of a new project to streamline evidence-gathering...

- PMLiVE

Focus on the fundamentals

Effectively working in an increasingly regulated environment

- PMLiVE

Effective strategic planning

The advantages of being nimble when responding to challenges

- PMLiVE

The science of experience planning in pharma media

Our digital lead, Richard Springham, looks at how the principles of behavioural science and experience planning are used in best practice pharma media planning.

Four Health

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