Alcon spin-off prompts Novartis downgrade by Moody’s

to plough the proceeds  into the search for new medicines with higher profit margins – but also higher risks. ... tighter focus on prescription medicines – and in particularly specialised therapies.

PMCPA takes AZ to task over asthma drug press release

The Prescription Medicines Code of Practice Authority (PMCPA), the UK pharmaceutical industry’s self-regulatory body, backed a number of GSK’s concerns but said overall that it “did not consider ... that the claim in the press release was an

Daily brief:  Trump fails to ruffle PBMs, pharma, Jowell leaves brain tumour research legacy

The big news from the US on Friday was President Trump’s long-awaited speech on his pledge to drive down the cost of prescription medicines.

Novartis plans digital therapeutics for schizophrenia and MS

Novartis shares our vision for prescription digital therapeutics that work alongside drugs to deliver superior patient outcomes. ... Pear's prescription digital therapeutics deliver clinically-proven treatments, such as cognitive behavioural therapy, to

Communiqué Awards 2018 are open for entry

The former category recognises best practice in integrated non-promotional communications for prescription medicines, OTC, medical devices and consumer health brands.

Legal and regulatory affairs

Re-awakening the emotion in healthcare communications

phrases. For healthcare companies, it was the same. However, it started to change when the ABPI established the Prescription Medicines Code of Practice Authority (PMCPA) in 1993 to operate the Code ... At the time, they knew the campaign would test the

Market access in Europe: balancing access and affordability

If successful, however, these arrangements could be expanded to encompass a broader range of medicines. ... Bulgaria and Romania have been working together since 2014 to explore opportunities to reduce the prices they pay for their prescription medicines.

Market access improvements in Turkey

Almost the entire pharmaceutical market is made up of prescription medicines (93.8%) with 87% reimbursed. ... While welcoming the promise of a slight acceleration of review time with high priority medicines, industry is disappointed that orphan drugs and

From two final medical signatories to one

The change was prompted to bring the code in line with the European Federation for Pharmaceutical Industry Associations (EFPIA) Code on the promotion of prescription-only medicines. ... The Prescription Medicines Code of Practice Authority (PMCPA)

Takeda UK & Ireland appoints market access director

He also brings experience form Boehringer Ingelheim, where he was director of its UK Change Project, head of UK market access for prescription medicines, and held a series of marketing management

Pink Carrots appoints art director

Pink Carrots, which recently won the prescription medicines category at the GWA HealthCare Awards 2014, also made three other hires.

IPHA names Janssen's Dr Leisha Daly as president

Daly, who has also been a member of IPHA's board of directors since June 2012, was reappointed to the Association's Prescription Medicines Division Strategy Board in August 2012.

Isgro boosts senior team

Weber's healthcare agency experience ranges from prescription and over the counter medicines to veterinary medicine (both small and livestock). She studied Spanish and Portuguese literature at the Goethe Universität Frankfurt,

Boehringer names new UK MD

She has since held senior management roles at Boehringer across the globe, including spells as head of human pharma in Denmark, managing director in Turkey and head of prescription medicines and ... Most recently Krumins served at Boehringer's operations

Digital Marketing is no Substitute for Sound Strategic Marketing

of prescription medicines to patients.

Wordbird strikes CPD gold in their first year of IPA membership – the only agency to achieve this accolade this year

Officially started in 2012 with a commitment to clarity. Wordbird produce compelling communications for healthcare professionals, prescription medicines, OTC, consumers and corporations. If you would like to know more, please contact

Enough already. It’s time for pharma companies to become household names

Pharma helps people survive heart attacks, beat cancer, manage depression and control diabetes, but until the companies behind these medicines become a visible part of people’s lives, they’re never ... Again, let’s be clear, this is not a rallying

How to design patient services with social media within the ABPI code guidelines

Host a  PMCPA  (Prescription Medicines Code of Practice Authority)  training session  and take the opportunity to get feedback on early solution concepts. ... The code explains how use of social media to discuss prescription medicines (for example,

Getting to grips with Russia’s healthcare market

all prescription medicines are paid for out of pocket. This proportion is even higher when it comes to the more expensive therapy areas not covered by the ‘sevennosologies’.