With knowledge and position comes responsibility

The guidance reminds us that social media is considered a ‘push platform’, and as such, information about prescription-only medicines is inadvisable.

Takeda divests over-the-counter and prescription drugs to Stada for $660m

Japanese drug-maker Takeda has entered an agreement with German pharma Stada to divest a portfolio of select over-the-counter (OTC) and prescription drugs for a total value of $660m. . ... In October, Takeda announced that it had agreed to divest a

Takeda offloads select portfolio to Acino ahead of Shire takeover

Hopes to reduce debt before acquistion completion. Japanese pharma Takeda has agreed to divest a number of over-the-counter (OTC) and prescription medicines in emerging markets to Acino for $200m. . ... We will do this via our commercial activities and

Labour party plans to abolish NHS prescription charges

Comes amid increased focus on drug pricing in the US. The Labour party has pledged to get rid of all prescription charges in England at its party conference. . ... Although the cost of prescription medicines are much higher in the US, the announcement

Prescription drug dependence 'linked to deprivation', says PHE

Public Health England publishes review on prescription rates. The prescription rates of certain addictive medicines are higher in the most deprived areas of England, says a new evidence review published by ... In the first such review of its kind in

Emerging use cases of blockchain in healthcare and the life sciences

This collaboration is using blockchain to identify, track and trace prescription medicines and vaccines distributed throughout the country. ... Additional implementations can be found within prescription medicine management, patient claims and billings

Pharmaceutical social media after Cambridge Analytica

prescription-only medicines is illegal outside the United States or New Zealand, and some pharmaceutical marketers still choose to avoid risks of perceived product marketing by locking down social media engagement.

Legal and regulatory affairs

Re-awakening the emotion in healthcare communications

phrases. For healthcare companies, it was the same. However, it started to change when the ABPI established the Prescription Medicines Code of Practice Authority (PMCPA) in 1993 to operate the Code ... At the time, they knew the campaign would test the

Market access in Europe: balancing access and affordability

If successful, however, these arrangements could be expanded to encompass a broader range of medicines. ... Bulgaria and Romania have been working together since 2014 to explore opportunities to reduce the prices they pay for their prescription medicines.

Takeda UK & Ireland appoints market access director

He also brings experience form Boehringer Ingelheim, where he was director of its UK Change Project, head of UK market access for prescription medicines, and held a series of marketing management

Pink Carrots appoints art director

Pink Carrots, which recently won the prescription medicines category at the GWA HealthCare Awards 2014, also made three other hires.

IPHA names Janssen's Dr Leisha Daly as president

Daly, who has also been a member of IPHA's board of directors since June 2012, was reappointed to the Association's Prescription Medicines Division Strategy Board in August 2012.

Isgro boosts senior team

Weber's healthcare agency experience ranges from prescription and over the counter medicines to veterinary medicine (both small and livestock). She studied Spanish and Portuguese literature at the Goethe Universität Frankfurt,

Boehringer names new UK MD

She has since held senior management roles at Boehringer across the globe, including spells as head of human pharma in Denmark, managing director in Turkey and head of prescription medicines and ... Most recently Krumins served at Boehringer's operations

Wordbird’s got bling for a second year running

Officially started in 2012, Wordbird has a commitment to clarity, producing compelling communications for healthcare professionals, prescription medicines, OTC, consumers and corporations.

Digital Marketing is no Substitute for Sound Strategic Marketing

of prescription medicines to patients.

Wordbird strikes CPD gold in their first year of IPA membership – the only agency to achieve this accolade this year

Officially started in 2012 with a commitment to clarity. Wordbird produce compelling communications for healthcare professionals, prescription medicines, OTC, consumers and corporations. If you would like to know more, please contact

Enough already. It’s time for pharma companies to become household names

Pharma helps people survive heart attacks, beat cancer, manage depression and control diabetes, but until the companies behind these medicines become a visible part of people’s lives, they’re never ... Again, let’s be clear, this is not a rallying

How to design patient services with social media within the ABPI code guidelines

Host a  PMCPA  (Prescription Medicines Code of Practice Authority)  training session  and take the opportunity to get feedback on early solution concepts. ... The code explains how use of social media to discuss prescription medicines (for example,