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prescription medicines

This page shows the latest prescription medicines news and features for those working in and with pharma, biotech and healthcare.

Novartis plans digital therapeutics for schizophrenia and MS

Novartis plans digital therapeutics for schizophrenia and MS

Novartis shares our vision for prescription digital therapeutics that work alongside drugs to deliver superior patient outcomes. ... Pear's prescription digital therapeutics deliver clinically-proven treatments, such as cognitive behavioural therapy, to

Latest news

  • Communiqué Awards 2018 are open for entry Communiqué Awards 2018 are open for entry

    The former category recognises best practice in integrated non-promotional communications for prescription medicines, OTC, medical devices and consumer health brands.

  • Millennials’ disappointing medicine habits Millennials’ disappointing medicine habits

    The UK has an ‘under-informed’youth when it comes to prescription medicines, according to a new patient behaviour survey from the IPA’s Healthcare Group. ... She said: “Medicines need to be properly discussed with the people who will take them,

  • The global scourge of counterfeit medicines The global scourge of counterfeit medicines

    The global scourge of counterfeit medicines. Pharmaceuticals are a prime target for organised crime. ... These sites do not require a prescription and their medicines may have no active substance, too little or even too much.

  • Boehringer starts to feel impact of Spiriva generics Boehringer starts to feel impact of Spiriva generics

    Future success in our core business prescription medicines will depend on how successfully we can establish ourselves as a partner of choice – from preclinical research right through to patients," he said.

  • US cuts at Boehringer hit sales force hardest US cuts at Boehringer hit sales force hardest

    Its Prescription Medicines Business Unit will be responsible for the subsequent 'highly market-oriented development' of products.

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Latest Intelligence

  • Legal and regulatory affairs

    Healthcare terms - Legal and regulatory affairs.

  • Re-awakening the emotion in healthcare communications Re-awakening the emotion in healthcare communications

    phrases. For healthcare companies, it was the same. However, it started to change when the ABPI established the Prescription Medicines Code of Practice Authority (PMCPA) in 1993 to operate the Code ... At the time, they knew the campaign would test the

  • Market access in Europe: balancing access and affordability Market access in Europe: balancing access and affordability

    If successful, however, these arrangements could be expanded to encompass a broader range of medicines. ... Bulgaria and Romania have been working together since 2014 to explore opportunities to reduce the prices they pay for their prescription medicines.

  • Market access improvements in Turkey Market access improvements in Turkey

    Almost the entire pharmaceutical market is made up of prescription medicines (93.8%) with 87% reimbursed. ... While welcoming the promise of a slight acceleration of review time with high priority medicines, industry is disappointed that orphan drugs and

  • From two final medical signatories to one From two final medical signatories to one

    The change was prompted to bring the code in line with the European Federation for Pharmaceutical Industry Associations (EFPIA) Code on the promotion of prescription-only medicines. ... The Prescription Medicines Code of Practice Authority (PMCPA)

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Latest appointments

  • Takeda UK & Ireland appoints market access director Takeda UK & Ireland appoints market access director

    He also brings experience form Boehringer Ingelheim, where he was director of its UK Change Project, head of UK market access for prescription medicines, and held a series of marketing management

  • Pink Carrots appoints art director Pink Carrots appoints art director

    Pink Carrots, which recently won the prescription medicines category at the GWA HealthCare Awards 2014, also made three other hires.

  • IPHA names Janssen's Dr Leisha Daly as president IPHA names Janssen's Dr Leisha Daly as president

    Daly, who has also been a member of IPHA's board of directors since June 2012, was reappointed to the Association's Prescription Medicines Division Strategy Board in August 2012.

  • Isgro boosts senior team Isgro boosts senior team

    Weber's healthcare agency experience ranges from prescription and over the counter medicines to veterinary medicine (both small and livestock).

  • Boehringer names new UK MD Boehringer names new UK MD

    She has since held senior management roles at Boehringer across the globe, including spells as head of human pharma in Denmark, managing director in Turkey and head of prescription medicines and ... Most recently Krumins served at Boehringer's operations

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