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primary care

This page shows the latest primary care news and features for those working in and with pharma, biotech and healthcare.

RedHill Biopharma advances phase 2/3 COVID-19 programme

RedHill Biopharma advances phase 2/3 COVID-19 programme

Participants will be randomised to receive either opaganib treatment or placebo, alongside standard-of-care therapy. ... The trial’s primary endpoint is to evaluate the proportion of patients requiring intubation and mechanical ventilation by day 14.

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  • Building meaningful customer engagement through data-driven digital insights Building meaningful customer engagement through data-driven digital insights

    Taking into account factors such as peer following and network integration, we identified the UK’s top three HCP Digital Opinion Leaders in the PPE conversation: professor and primary care physician ... Trish Grenhalgh, palliative care physician and

  • Mapping at launch: it’s time to update the satnav Mapping at launch: it’s time to update the satnav

    Formulary and preferential local guideline positioning are – outside national guidance (where applicable) – the two primary drivers of market access for a brand. ... A decrease in the index indicates reduced availability; AI of 65 = initiated by a

  • Sourcing R&D innovation: why pharma companies need to evolve their business models Sourcing R&D innovation: why pharma companies need to evolve their business models

    Evolving focus: from primary care to specialty medicine to rare disease. ... Novartis created Novartis Oncology in 2016 and Pfizer formed several new business units including specialty care,  rare diseases and oncology.

  • Three ways AI will change healthcare in the next decade Three ways AI will change healthcare in the next decade

    Streamlining the delivery of healthcare. The growing use of big data and AI will also transition us to an era of connected, more efficient care. ... Ultimately, the integration of AI solutions within healthcare will deliver better patient outcomes and

  • Putting theory into practice Putting theory into practice

    Exploring the gap. To explore this gap, we decided to study the uptake of five different innovative medical technologies across multiple secondary care centres. ... This adoption process often takes place in a separate clinical sphere, such as when one

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PMEA Awards 2020

COVID-19 Updates and Daily News

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Hanover Communications

Healthcare is evolving rapidly. To stand out from the crowd requires a potent combination of rich insight, innovative ideas and...

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Virtual congresses: video thrilled the cardio tsar
Chris Ross explores the key learnings from a year of virtual congresses...
When Will We Be Back To Normal?
The definitive question of 2021, whether you’re a homeschooling parent, a homebound professional, a wanderer with nowhere to go… or all three at once....
How to tell your healthcare story.
Healthcare research is not a simple story and the people in charge of those moments need to be careful about the story that they tell....

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