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This page shows the latest Print news and features for those working in and with pharma, biotech and healthcare.

Daily Brief: Lundbeck gets new leader, Recordati sold, GSK-backed firm prepares for market

Daily Brief: Lundbeck gets new leader, Recordati sold, GSK-backed firm prepares for market

Its PRINT technology is a particle engineering platform which allows precise production of uniform drug particles, with the aim of improving the safety, efficacy and performance of a wide range of

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  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Twenty years ago, ‘creative’ was purely a tactical output; a print ad, a detail aid and maybe an exhibition stand. ... The best creative campaigns are those that take a brilliant idea and integrate it right through print, apps, HCP experience and

  • Rules of engagement Rules of engagement

    Healthcare lags some two years behind other industries in content marketing, claims the Content Marketing Institute, because it over-relies on print and under-utilises digital.

  • Transforming B2B healthcare marketing Transforming B2B healthcare marketing

    The print advert on the right showing the Joker and Batman battling against each other is a fantastic example of how creativity and narrative can be used to explain a complex

  • The modern doctor is a digital nomad The modern doctor is a digital nomad

    As this is in print, I cannot link to it, but I encourage you to look it up.

  • Creative marketing and compliance Creative marketing and compliance

    Years ago, communications to target audiences were largely print-based, with maybe a little bit of TV or radio advertising.

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Blue Latitude Health

Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...

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