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This page shows the latest Print news and features for those working in and with pharma, biotech and healthcare.
Daily Brief: Lundbeck gets new leader, Recordati sold, GSK-backed firm prepares for market
Its PRINT technology is a particle engineering platform which allows precise production of uniform drug particles, with the aim of improving the safety, efficacy and performance of a wide range of
Latest news
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Publicis LifeBrands Team win UK young Cannes Lions competition
Two Publicis LifeBrands’ creatives are set to represent the UK at this year’s Young Cannes Lions Print competition taking place at the 65. ... The competition, which was only open to a shortlist of ‘talented’ creatives, saw entrants produce a
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Denny Bros team up with artist to support mental health charity
The specialist print group donates £2, 000 to Suffolk Mind. Artist Kate Jackson has created two pieces of artwork for the walls of the Denny Bros headquarters in Bury St Edmunds
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Healthcare communications to journalists “on life support”
Journalists still need newsworthy, simple, clear content relevant to their outlet whether that is traditional print media, web, radio, TV or social media,” said health journalist and media communications consultant, Jo
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La La Land? The myth of multichannel excellence
58% of customers prefer to receive marketing promotions via email over social, print or text message (PwC).
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Is print the new vinyl?
So what is the role for print in their world? Does anyone read anymore? ... Print has a value. It can create a strong relationship with all ages if used well.
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Latest Intelligence
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Indefinable, incomparable and enduring: the value of creativity
Twenty years ago, ‘creative’ was purely a tactical output; a print ad, a detail aid and maybe an exhibition stand. ... The best creative campaigns are those that take a brilliant idea and integrate it right through print, apps, HCP experience and
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Rules of engagement
Healthcare lags some two years behind other industries in content marketing, claims the Content Marketing Institute, because it over-relies on print and under-utilises digital.
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Transforming B2B healthcare marketing
The print advert on the right showing the Joker and Batman battling against each other is a fantastic example of how creativity and narrative can be used to explain a complex
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The modern doctor is a digital nomad
As this is in print, I cannot link to it, but I encourage you to look it up.
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Creative marketing and compliance
Years ago, communications to target audiences were largely print-based, with maybe a little bit of TV or radio advertising.
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Latest appointments
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Lucid Group announces new hires at its creative and digital agency Bluedog
Bluedog is a digital and creative agency which specialises in traditional print design background, animation, digital design and video production.
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Cognite strengthens team with two new additions
Malcom Badger, creative director at Cognite, said: “Equally comfortable in print or digital, Ines has a passion for connecting brands to their intended audiences and brings a great mix of flair
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M3 appoints Simon Walker as director of education
Walker has 20 years of senior management experience in print, digital publishing and international education events within healthcare.
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Porterhouse Medical promotes Richard Oakham
In his new role Oakham will oversee design projects, provide digital and print concepts for clients and manage internal relations.
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Lucid bolsters creative services team
for both print and digital projects.
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Latest from PMHub
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Planning a pharma exhibition stand? You must read this!
Determining the marketing materials you will need at the show, and beginning the design and print work.
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Day in the life of an emotive Art Director
We needed to make sure that whatever we came up with could be applied across different materials and platforms, including print, presentations and online.
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Bluedog is bursting with new creative and digital talent
Her specialities lie in digital and data visualisation, but she also loves working on print and brand projects.
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Making a difference with patient support
These range from bespoke patient-led online resources, eDiary applications for rare hereditary diseases, through to a joint programme for HCPs and patients delivered through video, and print-based tactics to
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Havas Lynx Group lifts a silver Cannes Lion with landmark HIV campaign
Journal of Me – Pharma/Patient Engagement/Print &Publishing. A straight-talking, to the point, no-nonsense self-help book for people living with psoriasis.
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Featured jobs
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- AZ, Merck’s Lynparza scores market-expanding clinical success
- Moving annual total (MAT)
- GSK hires Merck KGaA exec to lead US pharma business
- Roche undercuts price of Bayer cancer drug after winning FDA approval
- Leaked no-deal Brexit document forecasts widespread shortages
- Novartis chooses internal replacement for US pharma president role
PMHub
Blue Latitude Health
Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...
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