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This page shows the latest Print news and features for those working in and with pharma, biotech and healthcare.

Fishawack acquires brand communications agency Healthcircle

Fishawack acquires brand communications agency Healthcircle

The agency will work alongside Fishawack’s medical communication businesses

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  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Twenty years ago, ‘creative’ was purely a tactical output; a print ad, a detail aid and maybe an exhibition stand. ... The best creative campaigns are those that take a brilliant idea and integrate it right through print, apps, HCP experience and

  • Rules of engagement Rules of engagement

    Healthcare lags some two years behind other industries in content marketing, claims the Content Marketing Institute, because it over-relies on print and under-utilises digital.

  • Transforming B2B healthcare marketing Transforming B2B healthcare marketing

    The print advert on the right showing the Joker and Batman battling against each other is a fantastic example of how creativity and narrative can be used to explain a complex

  • The modern doctor is a digital nomad The modern doctor is a digital nomad

    As this is in print, I cannot link to it, but I encourage you to look it up.

  • Creative marketing and compliance Creative marketing and compliance

    Years ago, communications to target audiences were largely print-based, with maybe a little bit of TV or radio advertising.

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Specialising in medical device market research and participant recruitment human factors research, our approach is people-centric. We thrive on making...

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