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Pro Clinical

This page shows the latest Pro Clinical news and features for those working in and with pharma, biotech and healthcare.

Wearing it well: the healthcare potential of wearable technology

Wearing it well: the healthcare potential of wearable technology

Imagine being able to record such a wealth of data in real-time from patients in clinical or post-marketing trials for example, although it seems likely that privacy issues will ... Moreover, regulators are certainly waking up to the idea. The US FDA

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  • The right patient reported outcome

    Ways to increase and aid interpretation of the relationships between clinical endpoints and PRO scores were also taken into consideration. ... enable the selection of an appropriate PRO to meet the requirements of a specific clinical trial.

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  • Colgate ProClinical video

    We produced this TV spot for Colgate to launch its most advanced technological toothbrush, ProClinical. Integrating live-action with photo-real CGI, the production included shooting the hand on green screen and combining this with the CGI product

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M3 (EU)

M3 was founded in 2000 with the goal of changing the world of medicine through making full use of the...

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Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....
The rise of vertical integration in the US payer landscape
Is it a solution to addressing the challenges of the value-based marketplace?...
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Creativity has lost its worth
Creativity has lost its worth, and sadly it is undermining effectiveness...

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