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product launch

This page shows the latest product launch news and features for those working in and with pharma, biotech and healthcare.

Novartis’ CAR-T Kymriah gets green light in England

Novartis’ CAR-T Kymriah gets green light in England

The company been struggling with production issue for the CAR-T since its US launch last year, specifically variability in product specifications that in some cases have led to manufacturing failures.

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Latest Intelligence

  • Bluebird Bio: on the cusp of a gene therapy revolution Bluebird Bio: on the cusp of a gene therapy revolution

    The firm currently has a market capitalisation value of $8.9bn, even before its first product launch. ... can be measured by increasing vector copy number (VCN) in the drug product.

  • Effective sales performance Effective sales performance

    To take two extremes:. 1. New products are evaluated first by an individual trying a product. ... In short it is of no value to pursue laggard practices when you launch a new product, your targets should match the promotional focus at that stage of the

  • Positive disruption in business intelligence Positive disruption in business intelligence

    Three areas where insights-led tactics are emerging are in pre-launch awareness and advocacy; product differentiation; and market access. ... One pharmaceutical company, for example, studied the online conversations of nurses and pharmacists during its

  • Meetings Meetings

    For a product launch, it makes good sense to anticipate early on which person and agenda would provide the perfect fit and develop relationships to make this feasible.

  • Can big data give medical affairs an edge in strategic planning? Can big data give medical affairs an edge in strategic planning?

    For example, Medmeme’s product called Link enables medical affairs departments to link with the right scientific expert for the right endeavour and gather a wealth of information about them, such ... leading up to the launch of a new product.

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Latest appointments

  • Mereo BioPharma appoints head of patient access and commercial planning Mereo BioPharma appoints head of patient access and commercial planning

    Hughes-Wilson brings in-depth market access and product launch expertise as well as a proven ability to develop and lead commercial planning efforts globally. ... In this role, Hughes-Wilson was responsible for Sobi’s commercialisation approach and

  • Alacrita appoints Anna Casse as MD Alacrita appoints Anna Casse as MD

    Life science consulting firm Alacrita has appointed Anna Casse as its new managing director - a role that will see her assume responsibility for Alacrita Europe and help build its European Launch ... I am looking forward to driving further growth in the

  • Hanover Health bolsters PR leadership team Hanover Health bolsters PR leadership team

    Davies moves to Hanover Health from Tonic Life Communications where he was a senior account director specialising in oncology and neurology product communications, having first joined as an account director in ... 2011. She brings experience in pre- and

  • Dr Andrew Webber joins Life Healthcare Communications Dr Andrew Webber joins Life Healthcare Communications

    In his new in-house role, Dr Webber will be responsible for overseeing the global launch of a new product within the agency's service portfolio.

  • Former Boehringer diabetes marketing VP joins Gelesis Former Boehringer diabetes marketing VP joins Gelesis

    Dr Pass brings over 20 years of commercial expertise in the diabetes and metabolics areas among others to Gelesis, and takes on responsibility for all business development and product commercialisation, including ... Yishai Zohar, chief executive officer

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Latest from PMHub

  • New ICMJE Guidelines and their Impact on Biotech

    Because of this focus, they simply don’ t have the infrastructure in place that we typically associate with implementing a medical communications plan to support a future product launch. ... crucial to securing the funding needed to initiate the

  • Biotech: it's a people business

    By developing a team of people who specialise and focus on the product, a company can nurture it along – often a small, novel or complex drug needs that in the beginning.

  • OUTiCO Case Study - Product Launch

    OUTiCO Case Study - Product Launch. POSITIVE FORMULARY SUCCESS WITHIN 8 MONTHS! ... CHALLENGE. New product launch. Limited market access capabilities in priority CCG/Health Boards.

  • An eye-catching product launch for lens manufacturer Rayner

    An eye-catching product launch for lens manufacturer Rayner. A case study by Create Health. ... PROJECT SCOPE. Fully integrated product launch campaign. Salesforce toolkit. Exhibition stand with performing artists.

  • Commercial innovation in biotech organisations

    Commercial innovation in biotech organisations. Blue Latitude Health speaks to Salma Jutt Vice President of US Marketing and Head of Commercial Innovation at a biotech specialising in treating weight loss and obesity. Image: Salma Jutt, Vice

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Approximately 5 fully matching, plus 8 partially matching documents found.

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