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product launches

This page shows the latest product launches news and features for those working in and with pharma, biotech and healthcare.

GSK gets maintenance indication for Trelegy

GSK gets maintenance indication for Trelegy

GlaxoSmithKline is celebrating an expanded US approval for its triple respiratory drug Trelegy, which it has long held up as one of its most important new product launches. ... The new product is still very much in its roll-out phase after getting FDA

Latest news

  • Gilead’s triple HIV drug approval prompts GSK lawsuit Gilead’s triple HIV drug approval prompts GSK lawsuit

    The US FDA approved Gilead Sciences’triple-drug Biktarvy product for HIV this week, but the company’s celebrations were swiftly undermined by a legal challenge from GlaxoSmithKline. ... which was first approved in the US in 2013 and is a key

  • AZ expects return to growth this year after 2017 decline AZ expects return to growth this year after 2017 decline

    in sales in China, although the cost of new product launches pegged back fourth-quarter profit.

  • 2018 by Darwin 2018 by Darwin

    Only a minority of such new product launches fulfil the promises made to their risk-exposed investors. ... We already see patients and their carers strongly influencing product choice in many pharma and medtech markets.

  • Merck forges closer ties with Cancer Research UK Merck forges closer ties with Cancer Research UK

    Its pipeline is currently spearheaded by PD-L1 inhibitor Bavencio (avelumab), partnered with Pfizer, and comes after a lean few years at the German company with few product launches and some

  • GSK’s R&D head Vallance departs, possibly for government role GSK’s R&D head Vallance departs, possibly for government role

    a major new wave of product launches until the early 2020s. ... She also said that it must make the most of near-term product launches - Shingrix shingles vaccine, dolutegravir-based HIV products and its triple therapy for chronic obstructive pulmonary

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Latest Intelligence

  • Positive disruption in business intelligence Positive disruption in business intelligence

    During the years before a product launches, HCP ‘digital opinion leaders’ - online HCP influencers in a particular therapy area - may be identified who are advocating for a new product in development. ... Tactical opportunities. Listening to

  • Beyond the annual plan Beyond the annual plan

    In the last five years, the pharmaceutical industry has shifted from blockbusters in primary care to an increased number of high value specialty launches. ... This means more product launches in more indications, marketed to larger audiences than ever

  • ‘Dear Pharma, stop talking, start delivering’ ‘Dear Pharma, stop talking, start delivering’

    Hence, the resulting services and apps cater to one specific product or perhaps one disease. ... Reap the launch opportunity: Product launches allow leveraging global resources for developing an effective and globally scalable engagement programme.

  • The new launch paradigm The new launch paradigm

    To this end, it is imperative that new product launches are executed flawlessly and complement the overall corporate objective for consistent, successful multiple-product launches. ... More positively, the increasing recent and ongoing investment in

  • Social media and inflation penalties for generic drugs Social media and inflation penalties for generic drugs

    The timing and nature of concessions associated with product launches will have a significant influence on baseline product pricing, and could subsequently affect the profitability of the product throughout its life ... Manufacturers will also have to

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Latest appointments

  • Novo Nordisk target Ablynx reshuffles its board Novo Nordisk target Ablynx reshuffles its board

    Hensen is the ideal person to lead the board moving forward and his wealth of experience is particularly relevant as we advance towards the potential approvals and global launches of our ... lead, wholly-owned product, caplacizumab, in addition to

  • Astellas promotes John Demaree Astellas promotes John Demaree

    In his new role, Demaree will lead the promotion of in-market products, the preparation of product launches and will collaborate with Astellas' partner organisations in the region on marketing strategy.

  • The Medicines Company appoints Biogen's Tony Kingsley The Medicines Company appoints Biogen's Tony Kingsley

    Kingsley previously served as Biogen's executive vice president, global commercial operations, where the product launches he oversaw included the multiple sclerosis blockbuster Tecfidera (dimethyl fumerate).

  • Coloplast appoints new learning and development manager Coloplast appoints new learning and development manager

    Michelle has over 17 years of experience in training and development which involved systems training, training for new hires and product launches.

  • Nabriva Therapeutics adds Will Sargent to team Nabriva Therapeutics adds Will Sargent to team

    Sargent has over twenty years of experience in the biopharmaceutical industry, including multiple product and line extension launches. ... Nabriva is currently moving rapidly to advance its lead product, lefamulin, into phase III clinical studies which

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Latest from PMHub

  • Random42 honoured with Queen’s Award for Enterprise

    In their 26-year history they have produced core digital assets for over 650 product launches to date and won over 150 industry awards.

  • Sense and sense of efficacy: A brand manager's story

    Sense and sense of efficacy: A brand manager's story. Read how Brand Manger Emma Woodruff quickly discovered that unless you’ re using the right language and channels to get your key messages to the right people, at the right time, all the hard

  • How to nail pre-launch positioning in Pharma

    How to nail pre-launch positioning in Pharma. Head of Commercial Matt Bolton lays out three key points for getting your pre-launch positioning right in Pharma and healthcare. Marketing strategy is core to what we do at Blue Latitude, and we’ ve

  • B2B social media: a spring 2016 review

    Live video broadcasting applications such as  Periscope or  Meerkat can help B2B companies to stimulate interest during product launches and trade events, increase the visibility of a debate at a conference

  • Skills in Healthcare

    Highly successful pharmacy field sales team management. Breadth of knowledge and experience in all product categories. ... Expert field, telesales and telemarketing teams across all categories. Strong experience of sales force partnerships to support

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