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programmatic advertising

This page shows the latest programmatic advertising news and features for those working in and with pharma, biotech and healthcare.

Four Health and ARK among winners at PM Society Digital Awards

Four Health and ARK among winners at PM Society Digital Awards

Animation. Rabipur Interactive Video– precisioneffect. Innovation: New Technology. Pioneering blockchain within programmatic advertising– Four Health.

Latest news

  • The potential of programmatic The potential of programmatic

    Marketing starts with understanding the customer, and what programmatic advertising has to offer is a rich layer of audience insight, on top of what we already have. ... time. Programmatic advertising is not just about satisfying the top of the marketing

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Latest from PMHub

  • Secrets of Pharma Advertising

    Programmatic advertising that bombards you with ads for garden gnomes because you did a search on the human genome. ... That's what we tell ourselves. So why is pharma advertising so generic?

  • What does programmatic advertising mean for your pharma marketing strategy?

    In the last few years, programmatic advertising has become one of the most popular topics in digital marketing. ... This article is developed with a focus on using programmatic advertising in the US.

  • Social Media and Health: the Cure or the Disease?

    Advertising and social media  .   . At first sight, social media appears to be the ideal ecosystem for advertising, as it runs on soundbite communications that generate instant responses. ... Programmatic advertising, which automatically selects ads

  • Blue Latitude Health Blue Latitude Health

    What does programmatic advertising mean for your pharma marketing strategy?. ... Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing

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