Please login to the form below

Not currently logged in
Email:
Password:

programmatic advertising

This page shows the latest programmatic advertising news and features for those working in and with pharma, biotech and healthcare.

Four Health and ARK among winners at PM Society Digital Awards

Four Health and ARK among winners at PM Society Digital Awards

Animation. Rabipur Interactive Video– precisioneffect. Innovation: New Technology. Pioneering blockchain within programmatic advertising– Four Health.

Latest news

  • The potential of programmatic The potential of programmatic

    Marketing starts with understanding the customer, and what programmatic advertising has to offer is a rich layer of audience insight, on top of what we already have. ... time. Programmatic advertising is not just about satisfying the top of the marketing

More from news
Approximately 0 fully matching, plus 2 partially matching documents found.

Latest from PMHub

  • Secrets of Pharma Advertising

    Programmatic advertising that bombards you with ads for garden gnomes because you did a search on the human genome. ... That's what we tell ourselves. So why is pharma advertising so generic?

  • What does programmatic advertising mean for your pharma marketing strategy?

    In the last few years, programmatic advertising has become one of the most popular topics in digital marketing. ... This article is developed with a focus on using programmatic advertising in the US.

  • Social Media and Health: the Cure or the Disease?

    Advertising and social media  .   . At first sight, social media appears to be the ideal ecosystem for advertising, as it runs on soundbite communications that generate instant responses. ... Programmatic advertising, which automatically selects ads

  • Blue Latitude Health Blue Latitude Health

    What does programmatic advertising mean for your pharma marketing strategy?. ... Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing

More from PMHub
Approximately 1 fully matching, plus 3 partially matching documents found.

PMEA Awards 2020

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Frontera Group

A leading global patient-activation group - comprising of a digital insight consultancy, creative activation agency. Our foundations lie in behavioural...

Latest intelligence

EU health fund
An EU emergency health fund to limit the impact of future crises
Leading finance experts propose an Emergency Health Financing Facility to limit the impact of future crises on the EU...
Mistrust in medical research: a patient perspective
The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the...
Real-world evidence: breaking boundaries in rare disease
Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and...

Infographics