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programmatic advertising

This page shows the latest programmatic advertising news and features for those working in and with pharma, biotech and healthcare.

The potential of programmatic

The potential of programmatic

Marketing starts with understanding the customer, and what programmatic advertising has to offer is a rich layer of audience insight, on top of what we already have. ... time. Programmatic advertising is not just about satisfying the top of the marketing

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  • Social Media and Health: the Cure or the Disease?

    Advertising and social media. At first sight, social media appears to be the ideal ecosystem for advertising, as it runs on soundbite communications that generate instant responses. ... Programmatic advertising, which automatically selects ads and

  • What does programmatic advertising mean for your pharma marketing strategy?

    This article is developed with a focus on using programmatic advertising in the US. ... What is programmatic advertising? Programmatic advertising, or programmatic media buying, is the algorithmic purchase and sale of advertising space in real time.

  • Who will be the new disrupter of HCP media

    The commercialisation of professional media has bound forward with programmatic advertising and yet there are few that are taking this intelligent personalised approach to the content that it surrounds.

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Market Access Transformation

Market Access Transformation (MAT), founded by industry veterans Baiju Aurora and Paul Howard, specializes in developing cutting edge technologies that...

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