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programmatic advertising

This page shows the latest programmatic advertising news and features for those working in and with pharma, biotech and healthcare.

The potential of programmatic

The potential of programmatic

Marketing starts with understanding the customer, and what programmatic advertising has to offer is a rich layer of audience insight, on top of what we already have. ... time. Programmatic advertising is not just about satisfying the top of the marketing

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  • Secrets of Pharma Advertising

    Programmatic advertising that bombards you with ads for garden gnomes because you did a search on the human genome. ... That's what we tell ourselves. So why is pharma advertising so generic?

  • What does programmatic advertising mean for your pharma marketing strategy?

    In the last few years, programmatic advertising has become one of the most popular topics in digital marketing. ... This article is developed with a focus on using programmatic advertising in the US.

  • Social Media and Health: the Cure or the Disease?

    Advertising and social media  .   . At first sight, social media appears to be the ideal ecosystem for advertising, as it runs on soundbite communications that generate instant responses. ... Programmatic advertising, which automatically selects ads

  • Who will be the new disrupter of HCP media

    The commercialisation of professional media has bound forward with programmatic advertising and yet there are few that are taking this intelligent personalised approach to the content that it surrounds.

  • Blue Latitude Health

    What does programmatic advertising mean for your pharma marketing strategy?. ... Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing

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infill healthcare communication

infill is a dynamic and innovative, international healthcare agency with >25 years' experience in delivering healthcare communication, medical education and...

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