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public perception

This page shows the latest public perception news and features for those working in and with pharma, biotech and healthcare.

Q&A: Mike Dixon

Q&A: Mike Dixon

What’s the worst thing about working in healthcare comms? The fact that we have still not been successful in enhancing the public perception of pharma to the level it should

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  • Recruiting for a COVID-19 clinical trial? Recruiting for a COVID-19 clinical trial?

    Older people are most at risk and the general public has heard this message loud and clear. ... clinical trials and the general public’s perception of them.

  • Case study: Leading by example Case study: Leading by example

    This sparked concerns among the general public, as well as patients and the NHS itself. ... It has also demonstrated the positive impact the company can have on the public’s perception of industry, setting a precedent for future areas of work.

  • 2019: CRISPR and therapeutic gene editing comes of age 2019: CRISPR and therapeutic gene editing comes of age

    The fear is that that it could damage the public’s perception of gene editing and undermine the very real benefit that it could deliver to people with diseases that, up

  • Trust me, I’m from pharma Trust me, I’m from pharma

    cliché. Over the years, the sector has been dogged by scandals and behaviours that have sullied its reputation and led to an enduring public perception that it puts profit over patients. ... This is the way pharmaceutical companies need to go if they

  • ‘How is your day?’ ‘How is your day?’

    past three decades – the therapies remain relatively unknown in the public perception and on the global healthcare landscape. ... With plasma treatments they can go on holiday, play in the park, in public swimming pools or at birthday parties.

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  • Is your clinical trial method tried and tested with patients in mind? Is your clinical trial method tried and tested with patients in mind?

    Furthermore, combining adaptive trial design with remote visits and electronic data collection could hugely change the public perception of what is required for patients to take part.

  • War on drugs: the use of controlled substances in medicine War on drugs: the use of controlled substances in medicine

    Infamously coined America’s ‘public enemy number one’ by President Nixon, are controlled substances a fundamental missing part of modern medicine? ... change public perception and to ensure the correct policy is in place so patients can access the

  • The brand strategy revolution

    Public perception of the pharmaceutical industry has plummeted in the last year.

  • More tell, less sell: HCP-centric comms More tell, less sell: HCP-centric comms

    Combine with this an increasingly eroded public perception of the once esteemed doctor and the cracks begin to show; overworked and underappreciated, on the ground doctors are burning out faster than ... Up against it[1]:. 20% of the public trust social

  • Irritable Bowel Syndrome (IBS) patient insights Irritable Bowel Syndrome (IBS) patient insights

    Publicly there certainly seems to be a stigma surrounding IBS. Patients worry about public perception, and almost preempt a negative experience when approaching HCPs; the unhelpful construct that IBS does not ... 2009; 65:1676–1685. 7. Verne GN. The

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