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public perception

This page shows the latest public perception news and features for those working in and with pharma, biotech and healthcare.

Pharma reputation lags behind real value, study suggests

Pharma reputation lags behind real value, study suggests

Wide 'opportunity gap' for industry. The pharmaceutical industry has the largest gap between public perception and actual value among key industries in the UK, a new study claims. ... The main factors in pharma’s negative public perception included

Latest news

  • Communiqué: big wins for obesity and sugar tax campaigners Communiqué: big wins for obesity and sugar tax campaigners

    They added: “It stood out because it is such a massive campaign in terms of government intervention and changing public perception. ... public relations company MSLGroup (pictured above) won an award for its work on the programme.

  • The state of trust The state of trust

    The gap between perception and reality has important consequences for what we think true and the amount of trust we place in particular ideas, people and corporations. ... Page was speaking at Roche’s recent Future-proofing Healthcare: Truth Unspun

  • Sanofi launches ‘Highs & Lows’ diabetes awareness campaign Sanofi launches ‘Highs & Lows’ diabetes awareness campaign

    sugar levels and public perception of the disease.

  • Austrian project raises dementia awareness through art Austrian project raises dementia awareness through art

    An innovative art and design project to tackle public perception of dementia has been launched in Austria, supported by the Austrian Science Fund FWF. ... The D.A.S. project aims to reduce the social stigma currently associated with dementia, which

  • Philips and celebrity choirmaster raise COPD awareness Philips and celebrity choirmaster raise COPD awareness

    The Ogilvy &Mather London campaign is part of a wider drive to change public perception of the Royal Philips brand, from that of an electronics company to that of a health ... An idea with such emotive power will undoubtedly do a great job of shifting

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Latest Intelligence

  • 2019: CRISPR and therapeutic gene editing comes of age 2019: CRISPR and therapeutic gene editing comes of age

    The fear is that that it could damage the public’s perception of gene editing and undermine the very real benefit that it could deliver to people with diseases that, up

  • Trust me, I’m from pharma Trust me, I’m from pharma

    cliché. Over the years, the sector has been dogged by scandals and behaviours that have sullied its reputation and led to an enduring public perception that it puts profit over patients. ... This is the way pharmaceutical companies need to go if they

  • ‘How is your day?’ ‘How is your day?’

    past three decades – the therapies remain relatively unknown in the public perception and on the global healthcare landscape. ... With plasma treatments they can go on holiday, play in the park, in public swimming pools or at birthday parties.

  • Righting pharma’s reputational wrongs Righting pharma’s reputational wrongs

    Our ComRes survey showed an improvement in public perception, with the reputation of our industry being broadly ‘good’, and the industry as a whole considered to be ‘moving in the right ... Like all reputation initiatives, we are making a

  • Immunisation politicised Immunisation politicised

    In anticipation of a potential public controversy, the debate was closed at the level of public policy. ... First, decision-makers of the Austrian healthcare system, which is organised along federal lines, refined informational materials as well as the

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Approximately 1 fully matching, plus 9 partially matching documents found.

Latest from PMHub

  • The brand strategy revolution

    Public perception of the pharmaceutical industry has plummeted in the last year.

  • More tell, less sell: HCP-centric comms More tell, less sell: HCP-centric comms

    Combine with this an increasingly eroded public perception of the once esteemed doctor and the cracks begin to show; overworked and underappreciated, on the ground doctors are burning out faster than ... Up against it[1]:. 20% of the public trust social

  • Irritable Bowel Syndrome (IBS) patient insights Irritable Bowel Syndrome (IBS) patient insights

    Publicly there certainly seems to be a stigma surrounding IBS. Patients worry about public perception, and almost preempt a negative experience when approaching HCPs; the unhelpful construct that IBS does not ... 2009; 65:1676–1685. 7. Verne GN. The

  • How Transparent Is Transparency?

    I’d suggest that would be the public’s perception. In the interests of creating an open book environment, will pharma companies move to distance themselves with HCPs who are not

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Approximately 0 fully matching, plus 4 partially matching documents found.

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