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public relations

This page shows the latest public relations news and features for those working in and with pharma, biotech and healthcare.

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  • Public relations

    Healthcare terms - Public relations.

  • Healthcare Glossary

    Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions. Balanced Scorecard. A management tool used by organisations to monitor and manage performance against defined objectives. It began as a

  • Delivering ‘accountable marketing’ Delivering ‘accountable marketing’

    They need to show how well their marketing and public relations campaigns have gone and whether the effort was worth the investment.

  • The Chinese diabetes challenge The Chinese diabetes challenge

    conveying this information; and as a consequence a reliance on effective public relations to help build awareness of pharmaceutical products. ... Another problematic issue for manufacturers looking to engage with the public is that privately organised

  • The changing face of patient communications The changing face of patient communications

    No two patients have the same needs so the issue of adherence cannot be addressed purely through medical education, branded promotional or public relations' initiatives.

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Bedrock Healthcare Communications

Bedrock Healthcare Communications is a privately owned, award winning communications agency that creates and delivers highly effective, insight driven medical...

Latest intelligence

No incentive for a cure
The paradox of ‘cost-effective but unaffordable’ life-saving medicines...
Why heading online for scientific meetings can yield greater HCP engagement
Modern conferencing methods, with enhanced digital information transfers, offer unique opportunities for greater HCP engagement....
The threat of antimicrobial resistance
Why this issue is such a fundamental challenge...