Pharmafile Logo
T40 2022 Cover
Diversity, Equity and Inclusion
Communiqué 53 Cover Image
- PMLiVE

Publicis Life Brands Resolute

- PMLiVE

Business as usual

MHRA explains that its emphasis will remain firmly on vetting when it comes to pharma advertising

Publicis

Langland opens New York office

Marks the UK health advertising agency's first over-seas venture

Is it possible to change behaviour virtually?

Changing behaviour requires a combination of science and art. As technology evolves, so does the breadth of mechanisms (the ‘art’) through which we can deliver science-based, behaviour-change interventions. As the...

- PMLiVE

Stories that can save lives

“Sometimes reality is too complex. Stories give it form.”

- PMLiVE

Science doesn’t sell

Healthcare communications aren’t lacking in clinical data - what they need is a dose of advertising ideals

Syneos Health®

- PMLiVE

Science doesn’t sell

Healthcare communications aren’t lacking in clinical data - what they need is a dose of advertising ideals

- PMLiVE

Concentric Health Experience eyes European expansion

Appoints Peter Carr and Arron O’Hare as part of regional expansion plans

Why health psychology should inform pharma strategy

In the March 2016 edition of PME, Ella Nuttall (Health Psychology Specialist at Lucid Group) discusses why pharma should look to health psychology and adopt a behaviour-change strategy to inform...

Lucid Group Communications Limited

- PMLiVE

Why don’t big pharma brands win creative awards?

There’s a striking lack of correlation between commercial and creative success

- PMLiVE

Death by Numbers

The iconic ads that could have been

- PMLiVE

The tribe has spoken

Who gets to decide which profit margin is acceptable?

Lucid group celebrate their outstanding year in style at The Shard

A fabulous montage from our end of year meeting at The Shard. Celebrating our achievements the Lucid way.

Lucid Group Communications Limited

Subscribe to our email news alerts

Latest jobs from #PharmaRole

Latest content

Latest intelligence

Quick links