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- PMLiVE

Publicis Life Brands Resolute

- PMLiVE

Why pharma needs to fall in love with creativity

As Cannes plays host to Lions Health, Shaheed Peera looks beyond default 'creative' settings

- PMLiVE

The Directory unveils new agency shortlist tool

Follows the successful re-launch of the brand in April

- PMLiVE

New-look Directory from PMGroup launches

Fresh design and updated content shapes the publication’s evolution

- PMLiVE

Millennials unfazed by paid for content

New study finds that young adults will use adverts as key sources of information

- PMLiVE

FDA outlines its plans to simplify DTC ads for consumers

Hopes customer-friendly terminology will aid healthcare decisions

- PMLiVE

Marketing to health-conscious ‘millennials’

Companies must identify shared values between brands and a new ‘spring chicken’ generation of consumers

- PMLiVE

Creativity in health communications

Does the industry have the courage to push boundaries?

- PMLiVE

Excellence in pharma launches

Maximising your chances of success - some food for thought

- PMLiVE

Succinct and ecancer team up on oncology education events

Will work together to support HCPs

- PMLiVE

A sharper focus on branding

How does a highly-effective brand team differ from the industry standard?

- PMLiVE

Eisai backs competition to find star of epilepsy comic book

Teams up with Medikidz to educate young people about the condition

- PMLiVE

Using video as part of a healthcare marketing strategy

Information and entertainment are not mutually exclusive in the moving image

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