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- PMLiVE

Publicis Life Brands Resolute

- PMLiVE

Healthcare missing from most valuable brand index

Google tops Millward Brown’s list for 2014

- PMLiVE

New technology can unlock revenue opportunities for pharma brands

Keep engaged with customers as new touchpoints emerge

- PMLiVE

Print health ad spend in US remains buoyant

Companies paid $45m on advertising in professional print journals in January 2014, a 7 per cent rise year-on-year

- PMLiVE

Pharma payments to US doctors down

Follows intensified public scrutiny and introduction of the Sunshine Act

- PMLiVE

FDA mulls use of side effect voiceover in TV advertising

Agency considers updating how drug risks are communicated

- PMLiVE

ASA bans two Botox ads

Dermaskin Clinics and HB Health forced to remove promotions from website homepages

- PMLiVE

Tablet detailing

As customer expectations increase, so must pharma's approach

- PMLiVE

New FDA guidance for advertising

Clarifies circumstances when drug names need to be mentioned

- PMLiVE

Gaming to educate doctors

E-learning CME needs to be “fun”

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EFPIA: Disclose payments or face legislation

European pharma industry needs to get behind self-regulated transparency

- PMLiVE

Grey/Ogilvy alliance wins two GSK accounts

WPP’s GO Team to lead on two antacid brands

- PMLiVE

Zaicom hires David Williams

David Williams has joined Zaicom International as business development director

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