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- PMLiVE

JWT Brazil devises superhero theme for paediatric oncology patients

Agency draws on Warner Bros characterisation to make treatment more child-friendly

Boehringer Ingelheim and Lilly launch diabetes education campaign

Follows the partnership’s filing of its SGLT-2 inhibitor for European approval

- PMLiVE

Trust me I’m in advertising

How does healthcare advertising's repute fare in online open forums?

- PMLiVE

Charting a sea change in medical education

The medical education landscape has changed significantly over recent years. There are many reasons for this sea change, but two stand out...

The evolving landscape of medical education

With new stakeholders, multimedia channels and budget constraints, medical education is changing fast

ABPI London offices

Pharma paid UK healthcare professionals £40m in 2012

Payments published as part of ABPI drive towards greater industry transparency

Blog the brand builder

This report looks into current practice in B2B marketing communications, the importance of online reputation, and the opportunities offered by social media. It confirms the move online and suggests that...

Say Communications

Advertising Association slams recent NGO healthcare lobbying

Chief executive Lefroy questions tactics of public health advocates

Max Brady: ‘If I could change one thing…’

The Managing Director of Litmus MME explains what he would improve within the industry

- PMLiVE

Shire launches ADHD and You educational website

Resource designed for patients, carers and HCPs

- PMLiVE

Doctors.net.uk unveils medical quiz apps

Apps cover therapeutics, cardiology, general internal medicines and general practice

- PMLiVE

Streaming Well and Terrence Higgins Trust launch HIV education series

Online videos target young people in Britain

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